<\/p>\n
Proper Music Distribution<\/span><\/a> (PMD) has signed a deal with global anime brand Crunchyroll to distribute its home entertainment products.<\/span><\/p>\n Proper, the UK\u2019s largest independent distributor of physical music, will provide B2B fulfilment, invoicing and cash collection services for Crunchyroll\u2019s DVD, Blu-ray and 4K UHD catalogue across the UK and Ireland, supporting distribution into major retailers including <\/span>HMV<\/span><\/a> and Amazon.\u00a0<\/span><\/p>\n Crunchyroll surpassed 21 million paid subscribers globally in 2026. The deal comes amid rising demand for anime across the UK, with premium video collector editions becoming an increasingly important category within physical home entertainment.<\/p>\n \u201cThe agreement reflects Proper\u2019s ability to efficiently integrate video products into its existing music distribution network \u2013 one of the few large-scale operators servicing both sectors to the UK market,\u201d said a statement.\u00a0<\/span><\/p>\n Proper is also able to reduce unnecessary packaging and transport logistics by combining video and music products into the same shipments to retailers.<\/span><\/p>\n
<\/p>\n Anime continues to be a hugely important and fast-growing category within physical entertainment<\/p>\n
<\/p>\n Drew Hill<\/p>\n
\n<\/p><\/blockquote>\n The deal further expands Proper\u2019s growing presence within the video category, alongside existing partnerships with Entertainment in Video and <\/span>Wienerworld<\/span><\/a>.<\/span><\/p>\n