Suno\u2019s stupid ads<\/a> complaining about how \u201chard\u201d it is to make and learn music, and how \u201canyone\u201d can now become a musician with their tech are especially galling. The CEO Mikey Shulman infamously said recently, \u201cIt\u2019s not really enjoyable to make music now\u2026 it takes a lot of time, it takes a lot of practice, you have to get really good at an instrument or really good at a piece of production software. I think the majority of people don\u2019t enjoy the majority of time they spend making music.\u201d<\/em><\/p> Such a shortsighted take on not just music and on being a musician, but on life in general. <\/p> AI musicians and AI music companies, and AI in general with its intrusive data centers have become extremely unpopular with the general public, especially with younger people who are seeing their futures mortgaged via the technology. But the hubristic notions of companies like Suno make them believe it\u2019s all simply a public relations issue. They just need to signal more properly, and then the public will be on board. <\/p> It\u2019s under this false pretense that Suno has just launched perhaps its most sinister campaign yet that is attempting to exploit independent and up-and-coming artists, and tug at the heartstrings of the independent music community. They\u2019re doing it through a so-called incubator program called \u201cSpark.\u201d <\/p>