{"id":2476775,"date":"2026-06-26T12:44:43","date_gmt":"2026-06-26T12:44:43","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2476775"},"modified":"2026-06-26T12:44:43","modified_gmt":"2026-06-26T12:44:43","slug":"cannes-lions-entertainment-awards-adidas-oasis-collab-wins-grand-prix","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/cannes-lions-entertainment-awards-adidas-oasis-collab-wins-grand-prix\/","title":{"rendered":"Cannes Lions Entertainment Awards: Adidas&#8217; Oasis Collab Wins Grand Prix"},"content":{"rendered":"<p><\/p>\n<div>\n\t\t\t\t\t\t<!-- do not apply CSS styles to this element! --><\/p>\n<div class=\"pmc-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe 2026 <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/variety.com\/t\/cannes-lions\/\" id=\"auto-tag_cannes-lions\" data-tag=\"cannes-lions\">Cannes Lions<\/a> International Festival of Creativity recognized the best creative campaigns across entertainment, design and craft categories. Sports apparel and footwear maker <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/variety.com\/t\/adidas\/\" id=\"auto-tag_adidas\" data-tag=\"adidas\">Adidas<\/a>\u2018 tie-up with English band <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/variety.com\/t\/oasis\/\" id=\"auto-tag_oasis\" data-tag=\"oasis\">Oasis<\/a> winning the top prize in the Entertainment Lions category.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe festival\u2019s Entertainment Lions award celebrates \u201ccreativity that turns branded content into culture.\u201d From 656 total entries, the jury awarded the Grand Prix to Adidas for \u201cOriginal Forever,\u201d by New York agency Johannes Leonardo and Adidas London.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tPer the entry\u2019s description: \u201cDrawing on Adidas\u2019s cultural legacy with Oasis, the brand partnered with the band to create official tour merch and indelible cultural moments to build fandom.\u201d In addition, the Adidas-Oasis partnership won a Grand Prix in the Entertainment Lions for Music category.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAdidas said <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/variety.com\/2026\/music\/news\/inside-oasis-multi-million-dollar-merchandise-campaign-1236705892\/\">the Oasis collaboration<\/a> was one factor behind a 12% increase in \u201clifestyle revenues\u201d for the brand in 2025, alongside double-digit growth for its Originals brand.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cChoosing a Grand Prix was difficult, but in the end one piece of work stood apart because it understood the moment perfectly,\u201d said Chris Beresford-Hill, BBDO Worldwide\u2019s worldwide chief creative officer, who served as the Entertainment Lions jury president. \u201cAt a time when so many brands are trying to manufacture relevance, this was a reminder that the most powerful thing a brand can do is show up in the right moment, for the right community, with something worth caring about.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tOther winners announced included:<\/p>\n<div class=\"container \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m   \">\n<ul class=\"wp-block-list\">\n<li>Entertainment Lions for Gaming Grand Prix winner: \u201cCopycats Welcome\u201d for Clash Royale, by David, New York. \u201cTargeting the game\u2019s imitators to win loyalty, this boundary-crossing work blends brand film, community activism and interactive gaming experience,\u201d <\/li>\n<li>Entertainment Lions for Music Grands Prix winners: \u201cRosal\u00eda Ft. Bj\u00f6rk, Yves Tumor \u2013 Berghain,\u201d for Rosal\u00eda, by Canada, Barcelona \/ Rosalia, Barcelona; and \u201cOriginal Forever,\u201d for Adidas, by Johannes Leonardo, New York \/ Adidas, London.<\/li>\n<li>Entertainment Lions for Sport Grand Prix winner: \u201cThe Thousand Sponsors of Muni\u201d for Club Deportivo Municipal, by McCann, Lima. \u201cA sponsorship platform turning football club supporters into sponsors, the work tapped into fan loyalty and created a national conversation.\u201d<\/li>\n<li>Design Grand Prix winner: \u201cApple TV Rebrand\u201d for Apple, by TBWA\\Media Arts Lab, Los Angeles. \u201cThe brand design is as cinematic as the shows and films it represents, and the exceptional craft brings the same weight, texture and presence as the content it lives alongside.\u201d<\/li>\n<li>Digital Craft Grand Prix winner: \u201cProject Genie,\u201d for Google, a \u201cfirst-of-its-kind application of the Genie 3 model, bridging the gap between DeepMind\u2019s frontier research and a functional consumer interface.\u201d<\/li>\n<li>Film Craft Grand Prix winner: \u201cYour Way Out\u201d for Coinbase, by Isle of Any, New York, a \u201cfilm that challenges perceptions about today\u2019s financial system through video game aesthetics and original craft.\u201d<\/li>\n<li>Industry Craft Grand Prix winner: \u201cTiny Coffee Shops\u201d for De\u2019longhi, by LOLA, Madrid. \u201cDe\u2019Longhi transformed five iconic coffee machines into handcrafted, miniature caf\u00e9s to change perceptions about drinking coffee at home, deepening brand engagement.\u201d<\/li>\n<\/ul>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAll of the shortlists and winners from this year\u2019s awards program are available to view on Cannes Lions\u2019 <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.lovethework.com\/en\/awards\/winners-shortlists\" rel=\"nofollow\" target=\"_blank\">The Work website<\/a>.<\/p>\n<\/div><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source variety.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 2026 Cannes Lions International Festival of Creativity recognized the best creative campaigns across entertainment, design and craft categories. Sports apparel and footwear maker Adidas\u2018 tie-up with English band Oasis winning the top prize in the Entertainment Lions category. The festival\u2019s Entertainment Lions award celebrates \u201ccreativity that turns branded content into culture.\u201d From 656 total [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2476776,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[345908,475285,305289],"class_list":["post-2476775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-adidas","tag-cannes-lions","tag-oasis"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/06\/Cannes-Lions-Entertainment-Awards-Adidas-Oasis-Collab-Wins-Grand-Prix.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2476775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2476775"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2476775\/revisions"}],"predecessor-version":[{"id":2476777,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2476775\/revisions\/2476777"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2476776"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2476775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2476775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2476775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}