<\/p>\n
SNAYX<\/strong> have released a new music video!<\/p>\n The new track, Brain Cellz<\/strong>, marks the latest single from the Brighton-based alt-punk provocateurs, and is their first release since signing to Nettwerk Music Group<\/strong>.<\/p>\n Speaking about the track, the band shares, \u201coften, as humans, we needlessly argue amongst ourselves for little gain and throw each other under the bus for moral convenience. It often feels like a constant struggle that ultimately gains little more than the token satisfaction of being right one time. In reality, we all make mistakes, and growth takes patience, guidance and understanding.<\/em><\/p>\n We decided to represent this futile struggle in the form of a tug of war. To illustrate the message, we filmed it twice, with each version focusing on the opposing team\u2019s perspective and outcome. The lens is skewed to show how we often let personal biases steer a will towards a preferred outcome. \u2018In a war for the sun or the moon, whose side are you on? Whose fight will you choose?’\u201d<\/em><\/p>\n The release is accompanied by an innovative dual-video concept, with two competing versions of the video released simultaneously, each presenting opposing perspectives of the same story.<\/p>\n Expanding on the concept, the band explains, \u201cafter 72 hours of both videos going live, the one with the most views and engagement on YouTube will be declared the ultimate winner and the other version will be deleted forever. You simply use your power to like and comment to permanently decide which of the two outcomes goes on to become the official music video forever, and cementing yourself as a hidden member of the winning team. In a war for the sun or the moon, whose side are you on? Whose fight will you choose?\u201d<\/em><\/p>\n Watch the official music videos for Brain Cellz here:<\/strong><\/p>\n Red Team:<\/strong><\/p>\n