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Keli Holiday, aka Adam Hyde, who first rose to fame as one half of Sydney electronic duo Peking Duk, is the new face of Bonds, taking over from Robert Irwin in a baton-style swap that coincides with the 25th anniversary of the iconic trunk dubbed the Guyfront.<\/p>\n
Hyde, who has been on tour in Europe, was relaxing in Mykonos on a day off when he spoke to Rolling Stone AU\/NZ<\/em> about his new role. He\u2019s king of the jungle in a new Guyfront campaign, with the video shot at a familiar stomping ground \u2014 the Enmore Theatre in Sydney.<\/p>\n Hyde says being on the stage filming the campaign felt natural, as his chest-beating masculinity and larger than life smile sees him proudly become the new king of the underwear drawer.<\/p>\n \u201cI\u2019ve been rocking Bonds ever since I was a young boy, from chesty singlets and tanks to the Guyfront,\u201d he says.<\/p>\n It was while hanging out with his predecessor Irwin some years ago that the idea to manifest the campaign crossed his mind.<\/p>\n \u201cRobert Irwin is such a lovely guy; a bright shining light of joy \u2014 a beautiful human,\u201d he says.<\/p>\n \u201cI love what he does, and loved the campaign he did with Bonds. I look at a guy like that and think if we all had a bit of what he\u2019s got and what he shares, the world would be a very beautiful place,\u201d he says.<\/p>\n \n Get your daily dose of everything happening in Australian\/New Zealand music and globally. <\/p>\n<\/p><\/div>\n \u201cI remember telling my manager, \u2018Man, I\u2019d love to do something like that.\u2019 You know, I already wear Bonds, it was a very natural conversation \u2013 a form of manifestation and before I knew it, we were in talks with Bonds. It came about in a very gracious and not gung-ho way,\u201d says Hyde.<\/p>\nLove Music?<\/h2>\n