{"id":2480013,"date":"2026-06-29T06:44:31","date_gmt":"2026-06-29T06:44:31","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2480013"},"modified":"2026-06-29T06:44:31","modified_gmt":"2026-06-29T06:44:31","slug":"pinterest-sm-entertainment-collaborate-on-exclusive-hearts2hearts-inspiration-boards","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/pinterest-sm-entertainment-collaborate-on-exclusive-hearts2hearts-inspiration-boards\/","title":{"rendered":"Pinterest, SM Entertainment collaborate on exclusive Hearts2Hearts inspiration boards"},"content":{"rendered":"<p><\/p>\n<div>\n<p><strong>South Korea \u2013<\/strong> SM Entertainment has partnered with Pinterest to launch an exclusive content experience featuring K-pop girl group Hearts2Hearts, coinciding with the release of the group\u2019s second mini-album, <em>Lemon Tang<\/em>.<\/p>\n<p>As part of the collaboration, SM Entertainment has launched an official Pinterest board for <em>Lemon Tang<\/em>, featuring exclusive visuals tied to Hearts2Hearts\u2019 latest release. Curated around summer-inspired beauty, fashion, and lifestyle themes, the board includes behind-the-scenes content such as stage outfits, hair and makeup looks, room d\u00e9cor, travel inspiration, and other visuals connected to the album\u2019s creative direction.<\/p>\n<p>The partnership marks the beginning of a broader collaboration between Pinterest and SM Entertainment, with Hearts2Hearts serving as the first featured artist. Fans will also have access to exclusive behind-the-scenes photos from the group\u2019s comeback while discovering the concepts, styling, and visual identity behind the eight-member group\u2019s latest release through official Pinterest boards.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Hearts2Hearts \ud558\uce20\ud22c\ud558\uce20 &amp;apos;Lemon Tang&amp;apos; MV\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/1VqxWNwgf5Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/figure>\n<p>According to <strong>SM Entertainment<\/strong>, \u201cOur fans are some of the most creative communities in the world. They\u2019re constantly reimagining concepts, styling and stories from our artists in their own way. By working with Pinterest, we can give fans more ideas and inspiration to express themselves \u2013 whether they\u2019re planning a concert fit, exploring beauty ideas or discovering new ways to connect with the music and artists they love.\u201d<\/p>\n<p>The collaboration builds on Pinterest\u2019s role as a visual discovery platform, where artists and brands share curated content and audiences explore creative inspiration across fashion, beauty, lifestyle, and entertainment.<\/p>\n<p>According to Pinterest, global interest in K-pop-related content on the platform continues to grow, with year-on-year searches for <strong>\u201cK-pop style\u201d<\/strong> increasing by 19% and <strong>\u201cK-beauty\u201d<\/strong> rising by 114%, reflecting growing demand for fashion and beauty inspiration influenced by Korean pop culture.<\/p>\n<p>Pinterest said users typically visit the platform to discover and organise ideas for future purchases and projects, with K-pop fans using it to plan concert outfits, save fashion and beauty inspiration, curate d\u00e9cor and gift ideas, discover new brands and creators, and browse merchandise and collectibles related to their favourite artists.<\/p>\n<p>\u201cK-pop isn\u2019t just something people listen to \u2013 it\u2019s a visual world fans want to bring into their everyday lives,\u201d said <strong>Ayumi Nakajima, Senior Director, Content Partnerships, Asia Pacific, Pinterest<\/strong>. \u201cOn Pinterest, we see K-pop fans planning outfits, beauty looks, and fan projects months in advance. Partnering with SM Entertainment and Hearts2Hearts brings that inspiration even closer to fans, connecting the concepts they love with the ideas and products that help them create the life they want.\u201d<\/p>\n<p>Fans can access the official Hearts2Hearts Pinterest profile and explore the <em>Lemon Tang<\/em> board alongside other K-pop-inspired content available on the platform.<\/p>\n<\/p><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source marketech-apac.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>South Korea \u2013 SM Entertainment has partnered with Pinterest to launch an exclusive content experience featuring K-pop girl group Hearts2Hearts, coinciding with the release of the group\u2019s second mini-album, Lemon Tang. As part of the collaboration, SM Entertainment has launched an official Pinterest board for Lemon Tang, featuring exclusive visuals tied to Hearts2Hearts\u2019 latest release. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2480014,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[21741,372021,396120,485946,344701,461314,50696,306168],"class_list":["post-2480013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-entertainment","tag-fan-engagement","tag-hearts2hearts","tag-lemon-tang","tag-partnership","tag-pinterest","tag-sm-entertainment","tag-south-korea"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/06\/Pinterest-SM-Entertainment-collaborate-on-exclusive-Hearts2Hearts-inspiration-boards.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2480013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2480013"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2480013\/revisions"}],"predecessor-version":[{"id":2480015,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2480013\/revisions\/2480015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2480014"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2480013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2480013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2480013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}