Singapore <\/b>\u2013<\/span> Integrated communications agency APRW has strengthened its footprint in Singapore\u2019s entertainment industry with new publicity appointments for EMPAT Live in Singapore 2026 and the 10th Singapore River Festival (SRF2026), while extending its partnership with piano prodigy Mikkel Myer Lee.<\/span><\/p>\n The appointments reinforce APRW\u2019s position as a communications partner for concerts, festivals, and cultural events across Singapore.<\/span><\/p>\n The agency has been appointed by FriedRice Entertainment to lead publicity and media relations for EMPAT Live in Singapore 2026, marking the Singapore debut of the Malaysian vocal quartet.\u00a0<\/span><\/p>\n Scheduled for September, the concert brings together four of Malaysia\u2019s best-known vocalists for their first performance in the city-state following the show\u2019s success in Kuala Lumpur.<\/span><\/p>\n Beyond live music, APRW continues its longstanding partnership with child piano prodigy Mikkel Myer Lee, serving as his official publicity partner since 2021.<\/span><\/p>\n The agency recently supported publicity for the third instalment of Lee\u2019s Complete Beethoven Sonata Cycle at the Esplanade Concert Hall, which concluded with a sold-out performance.<\/span><\/p>\n \u201cAt APRW, we are drawn to artists and experiences that move people, and both EMPAT and Mikkel embody exactly that,\u201d said <\/span>Cho Pei Lin, Managing Director at APRW<\/b>.\u00a0<\/span><\/p>\n \u201cWe are proud to be supporting FriedRice Entertainment as their publicity partner to bring EMPAT to Singapore for the very first time.\u201d<\/span><\/p>\n The agency has also been reappointed by Singapore River One as the public relations agency for SRF2026, the landmark 10th edition of the Singapore River Festival.<\/span><\/p>\n Having previously partnered with the festival in 2022 and 2025, APRW will develop and execute an integrated communications strategy celebrating a decade of the festival while promoting the Singapore River precinct\u2019s next phase of cultural and tourism growth.<\/span><\/p>\n \u201cWe are honoured to continue our partnership with the Singapore River Festival as it commemorates its landmark 10th edition,\u201d said <\/span>Julie Chiang, Director at APRW.\u00a0<\/b><\/p>\n \u201cAlongside our recent client wins, this reflects APRW\u2019s continued focus on delivering communications strategies that are insight-led, culturally relevant and built for impact.\u201d<\/span><\/p>\n The latest appointments further expand APRW\u2019s portfolio in entertainment and cultural communications, underscoring the agency\u2019s growing role in bringing live experiences and destination events to audiences across Singapore.<\/span><\/p>\n<\/p><\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source marketech-apac.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Singapore \u2013 Integrated communications agency APRW has strengthened its footprint in Singapore\u2019s entertainment industry with new publicity appointments for EMPAT Live in Singapore 2026 and the 10th Singapore River Festival (SRF2026), while extending its partnership with piano prodigy Mikkel Myer Lee. The appointments reinforce APRW\u2019s position as a communications partner for concerts, festivals, and cultural […]<\/p>\n","protected":false},"author":2,"featured_media":2480039,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[488148,455246,488149,488150,488151,436765,488152,344668,488153],"class_list":["post-2480038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-agency-appointment","tag-appointment","tag-aprw","tag-cho-pei-lin","tag-empat","tag-friedrice-entertainment","tag-julie-chiang","tag-singapore","tag-singapore-river-festival"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/06\/APRW-lands-new-entertainment-PR-wins-with-EMPAT-Singapore-River.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2480038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2480038"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2480038\/revisions"}],"predecessor-version":[{"id":2480040,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2480038\/revisions\/2480040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2480039"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2480038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2480038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2480038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/marketech-apac.com\/wp-content\/uploads\/2026\/06\/APRW-Appointments-2.jpg\")
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