{"id":2480138,"date":"2026-06-29T09:28:47","date_gmt":"2026-06-29T09:28:47","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2480138"},"modified":"2026-06-29T09:28:47","modified_gmt":"2026-06-29T09:28:47","slug":"golf-business-news-scottsdale-golf-to-host-fan-entertainment-and-retail-hub-in-birkdale-during-open-week","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/golf-business-news-scottsdale-golf-to-host-fan-entertainment-and-retail-hub-in-birkdale-during-open-week\/","title":{"rendered":"Golf Business News &#8211; Scottsdale Golf to host fan entertainment and retail hub in Birkdale during Open Week"},"content":{"rendered":"<p><\/p>\n<div id=\"news-content\">\n<p class=\"wp-block-paragraph\"><span style=\"font-family: -webkit-standard; white-space: normal;\">Leading UK golf retailer<\/span>\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.scottsdalegolf.co.uk\">Scottsdale Golf<\/a> has announced its biggest and most ambitious Major Championship activation to date with a full week of entertainment and hospitality to offer golf fans an experience like no other.<\/p>\n<p class=\"wp-block-paragraph\">Southport &amp; Birkdale Sports Club \u2013 which neighbours the famous links of Royal Birkdale Golf Club \u2013 will create a central hub for golf fans during major championship week. Running from Monday, July 13 through Sunday, July 19, the large-scale initiative will transform the venue into a 3,000-capacity destination, designed to offer an alternative way to experience the game\u2019s oldest Major outside the gates of the famous links where it will be contested.<\/p>\n<p class=\"wp-block-paragraph\">As the largest open space in town and the closest fan destination to the golf course, the venue is set to become a key meeting point for golf fans during the week. Big screens will show all of the action from the tournament, as well as the FIFA World Cup semi-finals and final taking place during the week. Food and drink will be available at accessible prices.<\/p>\n<p class=\"wp-block-paragraph\">At the heart of the activation is a purpose-built 60ft putting challenge, developed in partnership with Easigrass and RL Golf Construction. The experience is complemented by a two-bay Box Golf hitting zone, giving visitors the opportunity to engage directly with the game in a dynamic outdoor setting, with a L.A.B Golf 45-minute custom-fitting experience available for booking.<\/p>\n<p class=\"wp-block-paragraph\">The site will also feature a dedicated retail space, offering limited-edition Open merchandise from leading brands including J.Lindeberg, adidas, Malbon, BOSS, Reflo and FootJoy, alongside a curated selection of Scottsdale Golf products.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><figcaption class=\"wp-element-caption\">Scottsdale Golf\u2019s fan entertainment and retail hub is located close to Royal Birkdale, host venue for the 154th Open Championship <\/figcaption><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">Positioned as a week-long festival of golf, the activation will deliver a broad schedule of activity, including player and celebrity appearances, live entertainment, a dedicated SGTV live show, podcast recordings, plus live Q&amp;A sessions throughout the week. Daily giveaways will also take place, with a host of prizes to be won, including tickets to The Open.<\/p>\n<p class=\"wp-block-paragraph\">A key moment within the schedule will be Thursday evening\u2019s industry takeover event, which is set to welcome over 500 attendees from across the golf sector.<\/p>\n<p class=\"wp-block-paragraph\">In addition to the interactive and entertainment elements, the venue will host a premium dining offering, further enhancing the overall experience for visitors across the week. To add to this, Scottsdale Golf is also planning a one-of-a-kind activation that will place the spotlight on one of the region\u2019s most famous sport stars.<\/p>\n<p class=\"wp-block-paragraph\">Bradley Stubbs, Marketing Director at Scottsdale Golf, said: \u201cThis is the largest activation we have undertaken around a Major Championship, and it reflects our ambition to create something that genuinely adds to the week for golf fans. <\/p>\n<p class=\"wp-block-paragraph\">\u201cBy bringing together participation, retail, entertainment and hospitality in one space, we\u2019re delivering an experience that extends beyond the course and offers something for everyone across the week. We see this as an opportunity to create a central meeting point during the tournament, where people can engage with the game in a different way.\u201d<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source golfbusinessnews.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leading UK golf retailer\u00a0Scottsdale Golf has announced its biggest and most ambitious Major Championship activation to date with a full week of entertainment and hospitality to offer golf fans an experience like no other. Southport &amp; Birkdale Sports Club \u2013 which neighbours the famous links of Royal Birkdale Golf Club \u2013 will create a central [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2480139,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2480138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/06\/Golf-Business-News-Scottsdale-Golf-to-host-fan-entertainment.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2480138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2480138"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2480138\/revisions"}],"predecessor-version":[{"id":2480140,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2480138\/revisions\/2480140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2480139"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2480138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2480138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2480138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}