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Photo Credit: Tidal<\/p>\n<\/div>\n
Streaming platform Tidal has become the latest music platform to formally announce a stance<\/a> against AI-generated music. Tidal\u2019s new policy will prevent fully AI-generated music from making money on the platform. Tidal will also use automated tools to remove AI-generated music that attempts to impersonate an existing artist.<\/p>\n Along with these changes, fully AI-generated music on Tidal will be identified and tagged, communicating to users that a track has been deemed 100% AI. These tracks will not be eligible for monetization nor collect royalties, and will also not be eligible for direct-to-fan sales.<\/p>\n \u201cWe are committed to protecting and rewarding organic creativity to avoid compromising an artist\u2019s ability to connect with and build their fandom from Tidal subscribers,\u201d said<\/a> Tony Gervino, Tidal EVP and editor-in-chief. \u201cMany have told us they do not want to be exposed to\u2014or prompted to listen to\u2014wholly AI-generated music.\u201d<\/p>\n \u201cRegardless of what you are reading elsewhere, AI\u2019s takeover of the music industry (and your recommendations) isn\u2019t inevitable if we take even greater steps now to monitor and control it,\u201d Gervino explained.<\/p>\n Tidal\u2019s announcement follows other services in the music streaming space that have developed their own policies to address the ever-increasing number of AI-generated tracks cropping up on their platforms. These include Spotify, Apple Music, Deezer, Qobuz, and SoundCloud.<\/p>\n Like Tidal, Deezer has taken a stronger stance<\/a> against AI than many of its rivals. The platform not only denies AI-generated tracks monetization, but actively removes them from recommendations and excludes them from editorial playlists.<\/p>\n Deezer recently announced that 44% of all new music uploaded to its platform daily is AI-generated; it offers its AI-detection tech to others<\/a> as well as providing a consumer-facing tool that lets users see if AI music has made its way into playlists, even on competing services.<\/p>\n <\/div>\nGervino added that the company\u2019s new policy<\/a> was not meant to \u201cbash technological advancement,\u201d but instead focuses on protecting and rewarding artists for their \u201corganic creativity.\u201d<\/h4>\n