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Given his superhuman soccer talents, it was perhaps just a matter of time before Lionel Messi<\/a> became the latest big-name star to enter the superhero movie world.<\/p>\n While he hasn’t been given a comic-book hero franchise of his own (at least not yet), the Argentina<\/a> and Inter Miami CF<\/a> star can be found laying on a vital assist for Tom Holland’s Spider-Man in an ad for the upcoming movie “Spider-Man: Brand New Day.”<\/p>\n In the commercial, Messi enters a coffee shop and comes face-to-face with Holland in civilian mode as Peter Parker. The 39-year-old reveals that he has joined the citywide hunt for Spider-Man by using a tracker on his phone.<\/p>\n Who’s got next?#SpiderManBrandNewDay<\/a> is in theatres July 31. Get tickets now. https:\/\/t.co\/pBOeexngbU<\/a> pic.twitter.com\/92bWhRqZxX<\/a><\/p>\n \u2014 Sony Pictures (@SonyPictures) June 30, 2026<\/a> <\/p>\n Parker then disappears into a back room for a moment before Spidey suddenly emerges in his place. With Messi fully flexing his Hollywood action hero acting chops to the limit, he utters just a couple of words before the pair embark on an impromptu web-slinging tour of the downtown skyline.<\/p>\n We can see it now. This is the perfect introductory villain arc for Spidey’s next great nemesis: forget Doctor Octopus and the Green Goblin. Meet… The Dribbler.<\/p>\n Messi’s charismatic cameo in the new Spider-Man ad is just the latest in a long succession of appearances<\/a> in World Cup<\/a> commercials, with the Argentina captain cropping up in big-budget spots for an array of different brands and products ahead of the tournament.<\/p>\n<\/div>\n