{"id":2489835,"date":"2026-07-06T06:52:46","date_gmt":"2026-07-06T06:52:46","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2489835"},"modified":"2026-07-06T06:52:46","modified_gmt":"2026-07-06T06:52:46","slug":"uks-itv-to-sell-media-and-entertainment-unit-to-comcasts-sky-for-2-1-billion-2","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/uks-itv-to-sell-media-and-entertainment-unit-to-comcasts-sky-for-2-1-billion-2\/","title":{"rendered":"UK\u2019s ITV to sell media and entertainment unit to Comcast\u2019s Sky for $2.1 billion"},"content":{"rendered":"<p><\/p>\n<div id=\"\">\n<p>LONDON, July 6 (Reuters) \u2013 British broadcaster ITV said on Monday it had agreed to sell its media and entertainment division to \u200bComcast\u2019s Sky for \u00a31.6 billion ($2.13 billion).<\/p>\n<p>ITV will receive \u00a31.2 \u200cbillion in cash, an earn out of up to \u00a3200 million dependent on its advertising performance in the 2027 financial year and also \u201cThe Great British Bake Off\u201d  maker Love Productions, \u200cwhich \u200bwill join the remaining ITV \u2060Studios business, the companies \u2060said.<\/p>\n<p>Sky CEO Dana Strong said it was a \u201cdefining moment\u201d for British media.<\/p>\n<p>Combining Britain\u2019s biggest free-to-air commercial broadcaster and the pay-TV company Sky would \u200bhave been unthinkable just a few years ago, but the rise of YouTube and streamers \u2060such as Netflix, Amazon \u2060and Disney, has left long-established broadcasters \u200bscrambling for scale.<\/p>\n<p>\u201cBringing Sky and ITV Media &amp; Entertainment together \u200bcombines the very best of free-to-air television, \u200cpay TV and streaming, ensuring viewers across the UK continue to enjoy outstanding British programming in a rapidly changing world,\u201d Strong said.<\/p>\n<p>\u201cITV will remain \u2060a public service broadcaster at the heart of British life, and we\u2019re excited about the future we can \u2060build together.\u201d<\/p>\n<p>The deal \u200cwill leave ITV as a \u2060standalone production business, making shows for \u200bthe combined \u200cITV-Sky as well as other broadcasters \u200band streamers \u2060globally.<\/p>\n<p>The newly combined ITV M&amp;E and Sky has committed to spend a minimum of \u00a32.1 billion over 2028-2032.<\/p>\n<p>($1 = \u00a30.7497)<\/p>\n<p>(Reporting by Paul Sandle in London and Raechel Thankam Job in Bengaluru; Editing by Sherry Jacob-Phillips and \u200bKate Holton)<\/p>\n<footer class=\"entry-footer\">\n\t<\/footer>\n<p><!-- #entry-meta -->\n<\/div>\n<p><script>\n  !function(f,b,e,v,n,t,s)\n  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n  n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n  n.queue=[];t=b.createElement(e);t.async=!0;\n  t.src=v;s=b.getElementsByTagName(e)[0];\n  s.parentNode.insertBefore(t,s)}(window, document,'script',\n  'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n  fbq('init', '2334850053441200');\n  fbq('track', 'PageView');\n<\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source wmbdradio.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON, July 6 (Reuters) \u2013 British broadcaster ITV said on Monday it had agreed to sell its media and entertainment division to \u200bComcast\u2019s Sky for \u00a31.6 billion ($2.13 billion). ITV will receive \u00a31.2 \u200cbillion in cash, an earn out of up to \u00a3200 million dependent on its advertising performance in the 2027 financial year and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2489836,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2489835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/07\/UKs-ITV-to-sell-media-and-entertainment-unit-to-Comcasts.JPG","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2489835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2489835"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2489835\/revisions"}],"predecessor-version":[{"id":2489837,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2489835\/revisions\/2489837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2489836"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2489835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2489835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2489835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}