{"id":2490143,"date":"2026-07-06T13:24:58","date_gmt":"2026-07-06T13:24:58","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2490143"},"modified":"2026-07-06T13:24:58","modified_gmt":"2026-07-06T13:24:58","slug":"sky-to-acquire-itv-media-entertainment-for-1-6-billion-videoage-international","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/sky-to-acquire-itv-media-entertainment-for-1-6-billion-videoage-international\/","title":{"rendered":"Sky to Acquire ITV Media &#038; Entertainment for \u00a31.6 Billion \u2013 VideoAge International"},"content":{"rendered":"<p><\/p>\n<div>\n<p>Sky, part of Comcast Corporation, has agreed terms to acquire ITV Media &amp; Entertainment from ITV for \u00a31.6 billion (USD2.1 billion), comprising \u00a31.2 billion in cash, Love Productions, and \u00a3200 million in performance-related earn-out.<\/p>\n<p>Sky and ITV Media &amp; Entertainment will combine free-to-air broadcasting, advertising-funded streaming and subscription television together with Sky\u2019s portfolio of broadband, mobile and business services.<\/p>\n<p>Following completion, ITV channels and ITVX will remain free-to-air, with its public service broadcasting commitments continuing to be met in full.<\/p>\n<p>ITV already reaches around 40 million people weekly and serves more than 16.5 million monthly digital users. Combined with Sky, the business would account for around 20 percent of all in-home viewing in the U.K.<\/p>\n<p>Dana Strong, Sky Group CEO, said: \u201cThis is a defining moment for British media and an opportunity to build a stronger future for two of the U.K.\u2019s most loved and trusted brands. We have huge respect for the transformation the ITV team has delivered, particularly its successful move into streaming through ITVX, which has brought fantastic British content to millions of viewers across the U.K.\u201d<\/p>\n<p>Carolyn McCall, ITV CEO, said: \u201cThrough the commitments made by Sky, the combined ITV M&amp;E \/ Sky business will continue to deliver everything about ITV that our viewers and advertisers love and value and our people are hugely proud of \u2014 making programs that reflect and shape society, bringing people together for shared experiences and having the quality, diversity and plurality that are the hallmarks of our contribution to the U.K.\u2019s creative industries. In addition, all of ITV\u2019s PSB commitments, including regional and national news, are safeguarded under the terms of the Channel 3 Licences until 2034, which Sky is acquiring as part of the transaction.\u201d<\/p>\n<div class=\"sfsi_Sicons sfsi_Sicons_position_left\" style=\"float: left; vertical-align: middle; text-align:left\">\n<p><span>Please follow and like us:<\/span><\/p>\n<div class=\"sfsi_socialwpr\">\n<div class=\"sf_fb_share sf_icon\" style=\"text-align:left;vertical-align: middle;\"><a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.videoageinternational.net\/2026\/07\/06\/news\/sky-to-acquire-itv-media-entertainment-for-1-6-billion\/\" style=\"display:inline-block;\"><\/a><\/div>\n<div class=\"sf_twiter sf_icon\" style=\"display: inline-block;vertical-align: middle;width: auto;margin-left: 7px;\">\n\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Sky+to+Acquire+ITV+Media+%26%23038%3B+Entertainment+for+%C2%A31.6+Billion+https%3A%2F%2Fwww.videoageinternational.net%2F2026%2F07%2F06%2Fnews%2Fsky-to-acquire-itv-media-entertainment-for-1-6-billion%2F\" style=\"display:inline-block\">&#13;<br \/>\n\t\t\t\t\t\t\t<img decoding=\"async\" data-pin-nopin=\"true\" class=\"sfsi_wicon\" src=\"https:\/\/www.videoageinternational.net\/wp-content\/plugins\/ultimate-social-media-icons\/images\/share_icons\/Twitter_Tweet\/en_US_Tweet.svg\" alt=\"Tweet\" title=\"Tweet\"\/>&#13;<br \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n<\/div>\n<\/div><\/div>\n<p><script>\n                    (function(d, s, id) {\n                        var js, fjs = d.getElementsByTagName(s)[0];\n                        if (d.getElementById(id)) return;\n                        js = d.createElement(s);\n                        js.id = id;\n                        js.src = \"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&version=v3.2\";\n                        fjs.parentNode.insertBefore(js, fjs);\n                    }(document, 'script', 'facebook-jssdk'));\n                <\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.videoageinternational.net \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sky, part of Comcast Corporation, has agreed terms to acquire ITV Media &amp; Entertainment from ITV for \u00a31.6 billion (USD2.1 billion), comprising \u00a31.2 billion in cash, Love Productions, and \u00a3200 million in performance-related earn-out. Sky and ITV Media &amp; Entertainment will combine free-to-air broadcasting, advertising-funded streaming and subscription television together with Sky\u2019s portfolio of broadband, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2490144,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2490143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/07\/Sky-to-Acquire-ITV-Media-Entertainment-for-16-Billion.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2490143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2490143"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2490143\/revisions"}],"predecessor-version":[{"id":2490145,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2490143\/revisions\/2490145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2490144"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2490143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2490143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2490143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}