{"id":2490158,"date":"2026-07-06T13:39:39","date_gmt":"2026-07-06T13:39:39","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2490158"},"modified":"2026-07-06T13:39:39","modified_gmt":"2026-07-06T13:39:39","slug":"comcasts-sky-acquires-itv-media-and-entertainment-for-2-billion","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/comcasts-sky-acquires-itv-media-and-entertainment-for-2-billion\/","title":{"rendered":"Comcast&#8217;s Sky Acquires ITV Media and Entertainment For $2 Billion"},"content":{"rendered":"<p><\/p>\n<div id=\"post-350853\">\n<div class=\"entry-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <\/p><\/div>\n<p>\t<!-- .entry-header --><\/p>\n<p class=\"author-name\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.mediaplaynews.com\/author\/egruenwedel\/\" title=\"Posts by Erik Gruenwedel\" class=\"author url fn\" rel=\"author\">Erik Gruenwedel<\/a><\/p>\n<p class=\"article-date\">July 6, 2026<\/p>\n<p>\t<!-- --><\/p>\n<p>Comcast\u2019s European satellite TV operator Sky July 6 announced it has agreed to acquire ITV Media &amp; Entertainment from ITV plc for a total consideration of up to \u00a31.6 billion ($2 billion) in cash, debt and net working capital.<\/p>\n<p>In addition to \u00a31.2 billion in cash and up to \u00a30.2 billion in performance-related earn-out, the deal includes Love Productions, producers of the popular Love Island reality dating show.<\/p>\n<p>The U.K. media market is undergoing a rapid transformation, and as competition for audiences intensifies, scale matters in order to compete with global streaming giants and YouTube in the U.K.<\/p>\n<p>Together, Sky and ITV Media &amp; Entertainment will combine free-to-air broadcasting, a-supported streaming and pay-television together with Sky\u2019s wider portfolio of broadband, mobile and business services.<\/p>\n<p>ITV channels and streaming platform ITVX will remain free-to-air, with its public service broadcasting commitments continuing to be met in full.<\/p>\n<p>Last December, ITVX had amassed nearly 10 billion streams since launching in 2022.<\/p>\n<p>ITV already reaches around 40 million people every week and serves more than 16.5 million monthly digital users. Combined with Sky, the business would account for around 20% of all in-home viewing in the U.K., second to the BBC and ahead of YouTube, and create a commercial streaming champion for the U.K.<\/p>\n<p>\u201cThis is a defining moment for British media and an opportunity to build a stronger future for two of the U.K.\u2019s most loved and trusted brands,\u201d said Sky Group CEO Dana Strong. \u201cWe have huge respect for the transformation the ITV team has delivered, particularly its successful move into streaming through ITVX, which has brought fantastic British content to millions of viewers across the U.K.\u201d<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/eepurl.com\/dgLnU5\" target=\"_blank\" rel=\"noopener\"><strong>Subscribe HERE to the FREE <em>Media Play News<\/em> Daily Newsletter!<\/strong><\/a><\/p>\n<div class=\"rp4wp-related-posts\">\n<h3>Related Posts<\/h3>\n<ul>\n<li>\n<div class=\"rp4wp-related-post-content\">\n<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.mediaplaynews.com\/comcast-offers-31-billion-in-cash-for-sky\/\">Comcast Offers $31 Billion in Cash for Sky<\/a><\/p>\n<p>In a major consolidation move across the Atlantic, Comcast Feb. 27 announced a $31 billion cash offer for British satellite giant Sky. The $17.40 per share offer bests Rupert Murdoch\u2019s $14.96 per share offer through 21st Century Fox. Murdoch has\u2026<\/p>\n<\/div>\n<\/li>\n<li>\n<\/li>\n<li>\n<\/li>\n<li>\n<div class=\"rp4wp-related-post-content\">\n<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.mediaplaynews.com\/comcast-makes-formal-31-billion-bid-for-sky\/\">Comcast Makes Formal $31 Billion Bid for Sky<\/a><\/p>\n<p>As expected, Comcast Corp. April 25 announced a \u201cpre-conditional superior cash offer\u201d of $31 billion for Sky, the European satellite TV operator headquartered in the U.K. The offer represents a 16% premium on 21st Century Fox\u2019s standing bid for the\u2026<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<p>\t<!-- .entry-footer -->\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.mediaplaynews.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Erik Gruenwedel July 6, 2026 Comcast\u2019s European satellite TV operator Sky July 6 announced it has agreed to acquire ITV Media &amp; Entertainment from ITV plc for a total consideration of up to \u00a31.6 billion ($2 billion) in cash, debt and net working capital. In addition to \u00a31.2 billion in cash and up to \u00a30.2 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2475198,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[395809,383686,305342,399545],"class_list":["post-2490158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-comcast","tag-itvx","tag-sky","tag-u-k"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/06\/Comcasts-Sky-to-Buy-ITVs-Media-Entertainment-Unit-For.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2490158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2490158"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2490158\/revisions"}],"predecessor-version":[{"id":2490159,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2490158\/revisions\/2490159"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2475198"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2490158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2490158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2490158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}