{"id":2490742,"date":"2026-07-06T20:07:42","date_gmt":"2026-07-06T20:07:42","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2490742"},"modified":"2026-07-06T20:07:42","modified_gmt":"2026-07-06T20:07:42","slug":"motorcycles-on-the-volcanic-desert-bts-on-alewyas-cinematic-new-music-video-hero","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/motorcycles-on-the-volcanic-desert-bts-on-alewyas-cinematic-new-music-video-hero\/","title":{"rendered":"Motorcycles on the volcanic desert: BTS on Alewya\u2019s cinematic new music video \u2013 HERO"},"content":{"rendered":"<p><\/p>\n<div>\n<p data-pm-slice=\"0 0 []\">The video for London-based Ethiopian\u2013Egyptian musician Alewya\u2019s new track <em>Maktoub<\/em> sees her riding pillion on a motorcycle across the vast, otherworldly desertscape of Afar, Ethiopia. One of the hottest recorded places on Earth, Afar\u2019s volcanic terrain sits at the junction of three tectonic plates \u2013 a neat backdrop for an artist whose music is born from collision, folding East African rhythms, Arabic melodies, and contemporary club influences into one.<\/p>\n<p data-pm-slice=\"0 0 []\">It\u2019s a location chosen with purpose. \u201cIt is the birthplace of humanity, and a land where a new ocean is forming beneath my feet,\u201d says the musician. \u201cThe Afar people are warriors who have lived on their own terms for centuries, and the women carry a grace that makes me feel close to God\u2026 It felt right to create from the closest place to the beginning.\u201d<\/p>\n<p data-pm-slice=\"0 0 []\">Taken from her debut record <em>Zero<\/em>, the track itself echoes these themes of ancestry, destiny and belonging. Its title is an Arabic word meaning \u201cit is written\u201d or \u201cdestined\u201d, while its production samples legendary Ethiopian singer-songwriter Teddy Afro, whose music formed part of Alewya\u2019s own upbringing.<\/p>\n<p>Speaking to us about her new music, Alewya shares exclusive behind-the-scenes imagery from the making of the <em>Maktoub <\/em>visuals.<\/p>\n<\/div>\n<p><script>\n              !function(f,b,e,v,n,t,s)\n              {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n              n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n              if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n              n.queue=[];t=b.createElement(e);t.async=!0;\n              t.src=v;s=b.getElementsByTagName(e)[0];\n              s.parentNode.insertBefore(t,s)}(window, document,'script',\n              'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n              fbq('init', '1725241374412688');\n              fbq('track', 'PageView');\n            <\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source hero-magazine.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The video for London-based Ethiopian\u2013Egyptian musician Alewya\u2019s new track Maktoub sees her riding pillion on a motorcycle across the vast, otherworldly desertscape of Afar, Ethiopia. One of the hottest recorded places on Earth, Afar\u2019s volcanic terrain sits at the junction of three tectonic plates \u2013 a neat backdrop for an artist whose music is born [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2490743,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-2490742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/07\/Motorcycles-on-the-volcanic-desert-BTS-on-Alewyas-cinematic-new.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2490742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2490742"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2490742\/revisions"}],"predecessor-version":[{"id":2490744,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2490742\/revisions\/2490744"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2490743"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2490742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2490742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2490742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}