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THE RUNDOWN<\/strong><\/p>\n Erling Haaland has given Norway plenty to celebrate during the 2026 FIFA World Cup. Along for the ride\u2014and cheering him on every step of the way\u2014has been his longtime girlfriend, Isabel Haugseng Johansen.<\/p>\n While Johansen has begun sharing more of her life through social media<\/a>, fashion projects<\/a>, and Norway\u2019s World Cup run, she has remained selective about what she shares publicly. She has been telling<\/a> more of her own story though, from her background as a soccer player to her growing interest in fashion. She and Haaland also welcomed<\/a> their first child together in 2024.<\/p>\n Here\u2019s everything to know about her.<\/p>\n Johansen grew up<\/a> in Bryne, a small town in Norway that\u2019s also home to Haaland.<\/p>\n Before building a following online, Johansen played<\/a> for Bryne FK\u2019s women\u2019s team.<\/p>\n Although she no longer plays competitively, she has said she still misses the sport. During an October 2025 YouTube video<\/a> with Haaland, she reflected on her playing days, saying, \u201cTo be honest, I wasn\u2019t the best with dribbling and stuff. I was more with speed. I was running. I miss it a lot.\u201d<\/p>\n Haaland has also said their shared background helps them understand one another\u2019s lives.<\/p>\n \u201cShe played football. We met and all of that. It\u2019s nice because you understand football,\u201d he said in the same video.<\/p>\n While they both grew up in Bryne, their relationship didn\u2019t begin<\/a> until after Haaland moved to Germany to play for Borussia Dortmund.<\/p>\n Speaking to Norwegian broadcaster NRK<\/a> in September 2025, Haaland revealed that Johansen made the first move.<\/p>\n \u201cShe sent me a message,\u201d he said. \u201cShe played for the same club I played for, Bryne. She was the one who checked me out. I wasn\u2019t the one who checked me out.\u201d<\/p>\n He also shared a bit of dating advice inspired by their relationship.<\/p>\n \u201cIf I have any advice? It\u2019s to get out and socialize. Meet people and get to know people,\u201d he said. \u201cFrom my experience, you find your girlfriend when you least expect it. If you\u2019re always looking for a girlfriend, you\u2019ll never find one.\u201d<\/p>\n Johansen and Haaland became parents in December 2024<\/a>, welcoming a son together.<\/p>\n Though the couple has not publicly shared their son\u2019s name, they have offered occasional glimpses into their life together, including trips to Paris<\/a> and New York<\/a> and celebrations<\/a> following Norway\u2019s World Cup matches.<\/p>\n Haaland has occasionally spoken about how becoming a father has changed his perspective. In October 2025, he told the Associated Press<\/a> that parenthood has helped him mentally as much as physically.<\/p>\n \u201cYou can be physically ready, but you need to be mentally ready as well,\u201d he said. \u201cAnd to be honest, with a kid, it makes me even better because I actually disconnect more than ever.\u201d<\/p>\n He added, \u201cI don\u2019t think of football at all…When I go home, I relax even more. I think I need to give a shout-out to my son.\u201d<\/p>\n In recent years, Johansen has begun stepping further into the public eye through social media, where she shares fashion, beauty, and travel content.<\/p>\n In June 2026, she celebrated a milestone by landing her first magazine cover, appearing on the front of Norway\u2019s KK<\/em> magazine<\/a>.<\/p>\n That same month, jewelry brand Langgaard<\/a> announced Johansen as its newest ambassador. The partnership will also include her own jewelry collection, which is expected to launch in fall 2026.<\/p>\n She also gave Vogue Scandinavia<\/em><\/a> a behind-the-scenes look at her World Cup experience, documenting her travels across the United States while cheering on Haaland and Norway throughout the tournament.<\/p>\n Johansen says fashion has always been part of her life, even if her wardrobe once revolved around soccer.<\/p>\n \u201cI would definitely say I\u2019ve always been interested in fashion,\u201d she told MinMote in March 2026<\/a>. \u201cFor so many years, I lived in my football clothes…I\u2019ve become more mature with my style, and I look at fashion in a different way than I did before.\u201d<\/p>\n She added, \u201cMy relationship with fashion now is that it reflects my personality and my mood.\u201d<\/p>\n She described her current style as \u201cclassy and elegant, but with a modern touch,\u201d adding that she prefers timeless pieces over chasing every trend.<\/p>\n She also told the outlet she looks to style icons including Princess Diana, Grace Kelly, Carolyn Bessette-Kennedy, Jasmine Tookes, and Kendall Jenner for inspiration.<\/p>\n Motherhood has also influenced the way she gets dressed.<\/p>\n \u201cI definitely think my style has changed since motherhood,\u201d she said. \u201cI don\u2019t want to wear anything too uncomfortable because I have to be able to run after him.\u201d<\/p>\n Johansen also credits one lesson from her mother with shaping her approach to fashion.<\/p>\n \u201cMy mum always said, \u2018If you look good, you feel good,\u2019 and that idea has always stayed with me.\u201d<\/p>\n Another saying she grew up with was, \u201cEvery day is a fashion show and the world is your runway.\u201d<\/p>\n As Norway returned to the FIFA World Cup for the first time since 1998, Johansen has frequently been spotted supporting Haaland from the stands.<\/p>\n She has also documented the tournament on Instagram, sharing behind-the-scenes glimpses of Norway\u2019s World Cup journey. In recent weeks, she\u2019s posted photos from Dallas<\/a> and New York<\/a>, celebrating Haaland after Norway\u2019s victories.<\/p>\n After Norway advanced again on July 5, she posted photos from MetLife Stadium, including an Instagram Story of herself congratulating Haaland with the message, \u201cI\u2019m so incredibly proud of you and everything you\u2019ve accomplished. You\u2019ve worked hard, never given up, and truly deserve this. Seeing you now fills me with pride.\u201d<\/p>\n\n
\nShe\u2019s from Bryne, Norway.<\/h2>\n
She used to play soccer herself.<\/h2>\n
She and Haaland have known each other for years.<\/h2>\n
They welcomed their first child in 2024.<\/h2>\n
She\u2019s beginning to build a career in fashion and content creation.<\/h2>\n
She\u2019s embraced fashion as a form of self-expression.<\/h2>\n
She has become a familiar face during the 2026 World Cup.<\/h2>\n