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Kambi will power the operator\u2019s online and retail sports betting operations throughout Alberta under multi-year agreement<\/span><\/strong><\/em><\/p>\n Kambi Group plc (\u201cKambi\u201d), the home of premium sports betting solutions, has signed a multi-year partnership to supply its Turnkey Sportsbook to Pure Casino Entertainment, one of the largest casino operators in the Canadian province of Alberta.<\/span><\/p>\n The multi-channel agreement will see Kambi support the operator\u2019s retail sports betting ambitions across multiple properties \u2014 including locations in Calgary, Edmonton and Lethbridge \u2014 as well as launching online sports betting under its PureCasino.ca brand following the opening of Alberta\u2019s regulated market on 13 July 2026.<\/span><\/p>\n Pure Casino Entertainment selected Kambi due to the proven quality of its end-to-end sports betting solution \u2014 which is underpinned by the power and scale of its global network, advanced trading capabilities and player engagement features \u2014 as well as its track record of delivering engaging sports betting experiences in the on-property arena.<\/span><\/p>\n The partnership contains scope to expand to further properties across the province, following the recent acquisition of three casino locations by Pure Casino Entertainment\u2019s parent organisation Indigenous Gaming Partners.<\/span><\/p>\n Werner Becher, Kambi Group CEO, said:<\/span><\/strong> \u201cWe are delighted to be growing our footprint in an important region for Kambi with a partner with the heritage and expertise of Pure Casino Entertainment. They share our commitment to deep and engaging sports betting experiences, and we look forward to delivering on this partnership\u2019s potential for their customers throughout Alberta.\u201d<\/span><\/p>\n Brad Belhouse, CEO, Pure Casino Entertainment, said:<\/span><\/strong> \u201cAs we prepared for the launch of Alberta\u2019s regulated online market we knew selecting a sports betting partner that could offer the right combination of product quality and regulatory certainty was paramount. Kambi\u2019s proven track record made them the clear choice, and we are excited to capitalise on the sports betting opportunity online and across our Alberta casinos.\u201d<\/span><\/p>\n For further information, please contact:<\/span><\/strong><\/p>\n Mattias Frithiof<\/span><\/p>\n SVP Investor Relations & Sustainability<\/span><\/p>\n Mattias.Frithiof@kambi.com<\/a><\/p>\n Mobile: +46 73-599 45 77<\/span><\/p>\n For media enquiries, please contact:<\/span><\/strong><\/p>\n pressoffice@kambi.com<\/a><\/p>\n Andy Roocroft<\/span><\/p>\n Head of PR & Communications<\/span><\/p>\n Andy.Roocroft@kambi.com<\/a><\/p>\n About Kambi<\/span><\/strong><\/p>\n Kambi is a leading provider of cutting-edge sports betting services to licensed B2C gaming companies, operating one of the world\u2019s most powerful sports betting networks and delivering high-performance solutions through its Turnkey Sportsbook and Odds Feed+ products. Focused on regulated markets, Kambi harnesses the vast data its network generates to drive its proprietary AI-powered pricing, trading and technology capabilities, giving partners a proven competitive edge while empowering operators with the flexibility to create differentiated, compliant and revenue-driving sportsbook offerings. Kambi\u2019s global network of more than 70 partners includes Bally\u2019s Corporation, BetPlay, Hard Rock Digital, LiveScore Group, Ontario Lottery & Gaming Corporation and Rush Street Interactive, supporting their success across some of the world\u2019s most competitive regulated markets.<\/span><\/p>\n Kambi utilises a best of breed security approach and is ISO 27001 and eCOGRA certified. Kambi Group plc is listed on Nasdaq First North Growth Market under the symbol “KAMBI”.<\/span><\/p>\n The Company’s Certified Advisor is Redeye Nordic Growth AB.<\/span><\/p>\n Image Attachments<\/span><\/strong><\/p>\n