<\/p>\n
Netflix will add video programming from some of the world\u2019s highest-profile magazine and digital publishers to its streaming service, the latest effort by the company to expand beyond traditional TV and film while giving subscribers more reasons to stay on the platform between marquee releases.<\/p>\n
Beginning Aug. 3, Netflix will carry a curated lineup of entertainment, lifestyle, food, travel and celebrity-focused videos from publishers including Penske Media\u2019s PMX division, BuzzFeed Studios, Cond\u00e9 Nast, Hearst Magazines, People Inc. and Tastemade. The programming will be available to subscribers in the United States, Canada, the United Kingdom, Ireland, Australia and New Zealand.<\/p>\n
The move represents yet another step in Netflix\u2019s strategy of broadening its content mix beyond exclusively scripted and unscripted originals. In recent years, the company has expanded into live sports and events, video games and podcasts as it looks to deepen engagement among its subscribers.<\/p>\n
\u201cOur members don\u2019t just want to watch a show or film and move on \u2014 they want to keep exploring the stories and personalities they love long after the final credits roll,\u201d Netflix VP of animation series and kids and family TV John Derderian said in a statement. \u201cThese partnerships help us deepen fandom and create more ways for members to carry those stories with them throughout their day.\u201d<\/p>\n
The licensed programming will range from brief two- or three-minute videos to longer episodes running more than 20 minutes. Netflix said the collection is meant to help viewers discover travel inspiration, cooking ideas, fashion trends, celebrity interviews, home and gardening tips and other lifestyle content that complements its existing library.<\/p>\n
Among the Penske brands participating in the agreement are Variety, The Hollywood Reporter, Billboard, Rolling Stone, IndieWire and Eater. Netflix will feature Variety\u2019s celebrity interview series \u201cHow Well Do They Know?\u201d, which challenges actors, musicians and other personalities to identify dialogue or lyrics from their previous work.<\/p>\n
Other series joining the platform include Vanity Fair\u2019s \u201cLie Detector,\u201d People\u2019s \u201cMy Life in Pictures,\u201d Harper\u2019s Bazaar\u2019s \u201cBurning Questions,\u201d Architectural Digest\u2019s \u201cWalking Tour,\u201d Billboard\u2019s \u201c24 Hrs With\u201d and Tastemade\u2019s \u201cStruggle Meals.\u201d<\/p>\n
The partnership also includes content from BuzzFeed brands including A*Pop, Cocoa Butter, Pero Like and Tasty; Cond\u00e9 Nast titles including Vogue, Teen Vogue, Wired, Bon App\u00e9tit and Glamour; Hearst brands such as Cosmopolitan, Elle, Good Housekeeping and Delish; and People Inc. publications including Entertainment Weekly, InStyle and Food & Wine.<\/p>\n
For publishers, the agreement extends the reach of their video businesses to Netflix\u2019s massive audience of more than 300 million paid memberships worldwide. As for Netflix, the deal adds a steady stream of recognizable programming at a relatively low cost while further positioning the service as a broader entertainment destination rather than simply a place to watch exclusively movies and TV shows.<\/p>\n
The post Netflix Partners With Variety, THR, Vanity Fair and More in Video Deal to \u2018Deepen Fandom\u2019<\/a> appeared first on TheWrap<\/a>.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Netflix will add video programming from some of the world\u2019s highest-profile magazine and digital publishers to its streaming service, the latest effort by the company to expand beyond traditional TV and film while giving subscribers more reasons to stay on the platform between marquee releases. Beginning Aug. 3, Netflix will carry a curated lineup of […]<\/p>\n","protected":false},"author":2,"featured_media":2492301,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[24076,333843,490840,490841,23191,490842,490843,57296,490839],"class_list":["post-2492299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-ariana-grande","tag-conde-nast","tag-digital-publishers","tag-hearst-magazines","tag-netflix","tag-people-inc","tag-tastemade","tag-vanity-fair","tag-video-programming"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/07\/Netflix-Partners-With-Variety-THR-Vanity-Fair-and-More-in.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2492299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2492299"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2492299\/revisions"}],"predecessor-version":[{"id":2492302,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2492299\/revisions\/2492302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2492301"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2492299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2492299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2492299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}