{"id":2494254,"date":"2026-07-09T00:23:21","date_gmt":"2026-07-09T00:23:21","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2494254"},"modified":"2026-07-09T00:23:21","modified_gmt":"2026-07-09T00:23:21","slug":"kelela-new-avatar-album-review","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/kelela-new-avatar-album-review\/","title":{"rendered":"Kelela &#8216;new avatar&#8217; Album Review"},"content":{"rendered":"<p><\/p>\n<div>\n<p>Kelela&#8217;s new album makes genre feel like a failure of language. The closer you get to describing what <em>new avatar<\/em> is doing, the more inadequate labels become. Not because the music is abstract or unknowable, but because the categories themselves stop making sense. Kelela doesn&#8217;t blur boundaries so much as reveal they were never as solid as we imagined. The album isn&#8217;t driven by novelty for its own sake, or the thrill of collision.\u00a0<\/p>\n<p>Every distortion, every industrial pulse, every blurred guitar line is moved by the same quiet tenderness. Even at its most abrasive, <em>new avatar<\/em> never sounds interested in confrontation for its own sake. Beneath all the friction is an unmistakable softness, as though Kelela is searching for intimacy in places where language (and genre) have never been able to keep up. The intimacy survives long after genre has stopped being useful.<\/p>\n<p>She\u2019s been studying, expanding on, and navigating that holy quality of feeling for over a decade. \u201cTenderness is something I really want to pursue, just a soft, tender place that I want to love from. It makes me cry,\u201d she said in an <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/pitchfork.com\/features\/interview\/kelelas-philosophy-of-love\/\" target=\"_blank\" rel=\"noreferrer noopener\">old interview<\/a> when discussing influential neo-soul artists like Faith Evans and Anita Baker.\u00a0<\/p>\n<p>In that same interview, she mentioned the power of falling love. \u201cI want it to be able to happen over and over and over again without all of us feeling so worn-down and jaded.\u201d Now, as it nears a decade since the release of her debut album <em><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/stereogum.com\/1965298\/album-of-the-week-kelela-take-me-apart\/reviews\/album-of-the-week\" target=\"_blank\" rel=\"noreferrer noopener\">Take Me Apart<\/a><\/em>, she&#8217;s having a chilling conversation with her past self, circling the emotions she was cautious against. \u201cBearing your cross, it&#8217;s your loss, now I&#8217;m jaded,\u201d she sings on the opening track. Guitars grow like wildfire around her. Devastation, decay, and scorched earth are where she begins. That early exploratory optimism doesn&#8217;t disappear or turn sour here. It returns weathered and, at some points, emboldened.<\/p>\n<div>\n<div>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Kelela - idea 1 (Official Video)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/U2IpeDPmjFo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<p><em>new avatar<\/em> thrives on elegant abrasion. The guitars are some of the record&#8217;s most exciting textures, rubbing against Kelela&#8217;s voice instead of simply supporting it. Sometimes it\u2019s scratchy, fuzzy like steel wool (\u201cidea 1\u201d); at others, it&#8217;s like wind picking up dust from a construction site (\u201cgoin down\u201d). While Kelela\u2019s overall sound has always been fluid, her voice has always been grounding in its deep honey tones and feathery swiftness. Her voice still glides and pivots, but the contrast of industrial beats and melancholic guitars heightens the tension in these songs. Take the dramatic stunner \u201cgoin down,\u201d where her voice echoes lonely against reverby guitars and misty drumbeats. It\u2019s haunting and doom-ridden like a Burial track.\u00a0<\/p>\n<p>The closer \u201cif we meet again,\u201d my personal favorite, sums up the album&#8217;s fascination with blurred lines. It&#8217;s hard to tell whether you&#8217;re hearing a processed guitar or a synthesizer. The melody spins in circles like a melancholy merry-go-round, suspended somewhere between organic and synthetic, familiar and uncanny. Kelela isn&#8217;t interested in resolving those ambiguities; she lets them become the music\u2019s emotional core.<\/p>\n<p><em>new avatar <\/em>reminds me how frustratingly genre labels can reduce art to a gimmick. It\u2019s this psychological paradox where \u201cgenre-fluid\u201d as a descriptor feels lazy, maybe even offensive; a label that acknowledges complexity without actually describing it. Kelela has always collapsed the boundaries between her R&amp;B style vocals, electronic music, pop, and hip-hop. She continues that vocation on her latest album, but there\u2019s a lot more electric guitar, pulling influence from Incubus, Linkin Park, and Janis Joplin. But it would be stupid to flatly label <em>new avatar<\/em> as a \u201crock\u201d album. R&amp;B has always been rock.<\/p>\n<p>Yes, this is another thesis on how the origins of popular music is Black. Rock&#8217;s DNA is Black music. Treating distorted guitars as the dividing line between R&amp;B and rock mistakes instrumentation for history. Every arrangement on <em>new avatar<\/em> feels like it has been worked until the seams disappear, leaving behind music that doesn&#8217;t announce its influences so much as absorb them into an entirely new language.<\/p>\n<div>\n<div>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Kelela - linknb (Official Video)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/DrjRQyQFGh4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<p>That makes sense given Oscar Scheller&#8217;s role as Kelela&#8217;s principal collaborator. The producer has one foot in indie music, but Kelela has been adamant that <em>new avatar<\/em> wouldn&#8217;t amount to her singing over indie-rock instrumentals. Instead, she wanted to build \u201cintersections\u201d music that exists in a place \u201cwhere it&#8217;s neither here nor there.\u201d That&#8217;s exactly what these songs do. They&#8217;re too jagged to settle into R&amp;B, too fluid to become rock, too emotionally elastic to stay inside electronic music.<\/p>\n<p>Another standout, \u201cdon&#8217;t piss me off,\u201d captures that balancing act perfectly. It&#8217;s quietly menacing, driven by a smoky aggression that never boils over. Kelela barely raises her voice, but she doesn&#8217;t have to. The threat comes from how controlled she sounds; the restraint is what gives the song its bite.<\/p>\n<div>\n<div>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Kelela - outta time (feat. A. K. Paul) (Official Video)\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/1mLNza10dKs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<p>One of the smartest things about <em>new avatar<\/em> is that its feature are powerfully placed. It&#8217;s a subtle sequencing choice, but it changes the way the record unfolds. Instead of introducing collaborators as a selling point, Kelela spends the first stretch establishing the album&#8217;s own gravitational pull. By the time other voices arrive, they&#8217;ve entered her world, not the other way around. The lightest moments on <em>new avatar<\/em> are when she collaborates with two young Black artists that have navigated dissolving genre, following a path that Kelela has cleared for them.<\/p>\n<p>&#8220;new life forms&#8221; is a dappled synth-pop, trip-hop hybrid. Kelela and Foushe\u00e9 make the perfect soundtrack for shrooms in the park and playful flirting. Similarly, on the &#8220;the bridge,&#8221; Kelela and PinkPantheress reach for a celestial euphoria that feels unburdened and free. These collabs are rejuvenating moments before the stunning closer where Kelela accepts bitter truths: &#8220;I don\u2019t wanna hear that I\u2019m the best you\u2019ve found\/ When nobody else is around.&#8221; It might not be a happily ever after, but Kelela chooses herself without romanticizing the end: &#8220;You could hear this song but you\u2019ll never see\/ All the ways you were killin&#8217; me.&#8221; It might be the album&#8217;s most understated track, but I obsessively keep coming back to it, magnetized the composed profoundness of her acceptance and hurt.<\/p>\n<p>What ultimately holds the album together is Kelela&#8217;s sense of responsibility. \u201cNothing is happening to me,\u201d she said. \u201cThere&#8217;s things that I&#8217;m observing, and then there&#8217;s what I do about it.\u201d That perspective transforms <em>new avatar<\/em> from a collection of moods into an ethic. Kelela isn&#8217;t interested in documenting chaos so much as deciding how to respond to it. That&#8217;s why the album&#8217;s tenderness feels so hard-won. It isn&#8217;t innocence or optimism, but a choice. It survives distortion, grief, and uncertainty without pretending they&#8217;ve disappeared. In Kelela&#8217;s hands, tenderness isn&#8217;t the opposite of abrasion. It&#8217;s what gives the abrasion its meaning.<\/p>\n<aside class=\"Affiliate_wrapper__Jn6B3\" aria-label=\"Affiliate\">\n<div class=\"Affiliate_card__8IpBB\">\n<div class=\"Affiliate_imageSlot__EZuuk\">\n<figure class=\"wp-block-image size-large\"><button type=\"button\" class=\"Lightbox_trigger__gyjdM\" aria-label=\"Enlarge image\"><\/button><\/figure>\n<\/div>\n<p><h3 class=\"Affiliate_title__CLDWL\">Kelela &#8211; <em>new avatar<\/em> [Purple Vinyl]<\/h3>\n<\/p>\n<\/div>\n<p><a rel=\"nofollow\" target=\"_blank\" class=\"Affiliate_buyBar__4_a4I\" href=\"https:\/\/www.amazon.com\/New-Avatar-Purple-Vinyl-Kelela\/dp\/B0GZDYV3NL?tag=gum00-20\" target=\"_blank\" rel=\"sponsored nofollow noopener noreferrer\"><span class=\"Affiliate_cta__pCBXJ\"><span>Amazon<\/span><svg class=\"Affiliate_externalIcon__tN3Qw\" viewbox=\"0 0 16 16\" aria-hidden=\"true\" focusable=\"false\"><path fill=\"currentColor\" d=\"M5 3v2h5.59L3 12.59 4.41 14 12 6.41V12h2V3H5z\"\/><\/svg><span class=\"Affiliate_srOnly__2Xx8f\">(opens in new window)<\/span><\/span><\/a><\/aside>\n<p><em>new avatar<\/em>\u00a0is out 7\/10 on Warp.<\/p>\n<p>Other albums of note this week:<br \/>\u2022 The Rolling Stones&#8217; <em>Foreign Tongues<\/em><br \/>\u2022 Jack White&#8217;s <em>Frozen Charlotte<\/em><br \/>\u2022 Panda Bear &amp; Sonic Boom&#8217;s <em>A ? Of WHEN<\/em><br \/>\u2022 Future&#8217;s <em>The Real Me<\/em><br \/>\u2022 Show Me The Body&#8217;s <em>Alone Together<\/em><br \/>\u2022 Ultra Lights&#8217; <em>Pleasure\u2019s All Yours<\/em><br \/>\u2022 Twisted Teens&#8217; <em>Florida Water Blues<\/em><br \/>\u2022 Allison Russell&#8217;s <em>In The Hour Of Chaos<\/em><br \/>\u2022 MOULD&#8217;s <em>Hoping As A Coping Mechanism<\/em><br \/>\u2022 Hew&#8217;s <em>Your Version<\/em><br \/>\u2022 Hurry&#8217;s <em>Zoned Out<\/em><br \/>\u2022 Finn Wolfhard&#8217;s\u00a0<em>Fire From The Hip<\/em><br \/>\u2022 Magi Merlin&#8217;s <em>Power House<\/em><br \/>\u2022 The Menzingers&#8217;s <em>Everything I Ever Saw<\/em><br \/>\u2022 Will Sheff&#8217;s <em>Extra Mile<\/em><br \/>\u2022 Ebbb&#8217;s <em>Shallow Hits<\/em><br \/>\u2022 Gloorp&#8217;s <em>Gloorp Life<\/em><br \/>\u2022 Coco Smith&#8217;s <em>You Won\u2019t Get My Message But You\u2019ll Hear It<\/em><br \/>\u2022 Tracey Nelson&#8217;s <em>Hercules<\/em><br \/>\u2022 TENGGER&#8217;s <em>SKY<\/em><br \/>\u2022 Xiu Xiu&#8217;s <em>Eraserhead Xiu Xiu<\/em><br \/>\u2022 No Cure&#8217;s <em>It Is Going To Get Dark<\/em><br \/>\u2022 Holy Wave&#8217;s <em>i\u2019m DADA<\/em><br \/>\u2022 Eartheater&#8217;s <em>Heavenly Body: If I&#8217;m The Bottle You&#8217;re The Message<\/em><br \/>\u2022 sundayclub&#8217;s <em>sundayclub<\/em><br \/>\u2022 YEONJUN&#8217;s <em>NO LABELS: PART 02<\/em><br \/>\u2022 Fathers&#8217; <em>Fathers<\/em><br \/>\u2022 Snag&#8217;s <em>All The Cages Holding Us Will One Day Turn To Dust<\/em><br \/>\u2022 Compandas&#8217; <em>Tropical Finasteride<\/em><br \/>\u2022 Joe James&#8217; <em>The Ends, Never Ends<\/em><br \/>\u2022 Pain Gain&#8217;s <em>Pain Gain<\/em><br \/>\u2022 Yelawolf&#8217;s <em>45<\/em><br \/>\u2022 Chuck Strangers&#8217; <em>Glory Of The King&#8217;s Hand<\/em><br \/>\u2022 foamboy&#8217;s <em>STUPID HOT<\/em><br \/>\u2022 Bethany Wohrle&#8217;s <em>Reason That I Sing<\/em><br \/>\u2022 Quiet Husband&#8217;s <em>THE ARCHITECTURE OF PERCEPTION<\/em><br \/>\u2022 Marcus Charles&#8217; <em>[Spirit]<\/em><br \/>\u2022 Eva Under Fire&#8217;s <em>Villainous<\/em><br \/>\u2022 Prateek Kuhad&#8217;s <em>Full Moon Chamber<\/em><br \/>\u2022 The Garden&#8217;s <em>Bootleg<\/em><br \/>\u2022 Daydream Plus&#8217; <em>Second Last Day Of Summer<\/em><br \/>\u2022 i-dle&#8217;s <em>We<\/em> Mini Album<br \/>\u2022 La Reezy&#8217;s <em>Skiddle Bandana<\/em><br \/>\u2022 Adam Lambert&#8217;s <em>Adam<\/em><br \/>\u2022 The Head And The Heart&#8217;s <em>The Head And The Heart (Live At Neumos)<\/em><br \/>\u2022 DEVILDRIVER&#8217;s <em>Strike And Kill<\/em><br \/>\u2022 2K88 &amp; Lauren Duffus &amp; Rainy Miller &amp; Bianca Scout&#8217;s <em>Everything Always Changes, For We\u2019re Truly Here<\/em><br \/>\u2022 Baby Smith&#8217;s <em>Lately, Love Is Dead<\/em><br \/>\u2022 Luluc&#8217;s <em>Sweet Thief<\/em><br \/>\u2022 JORDY&#8217;s <em>In Retrospect<\/em><br \/>\u2022 Birib\u00e1 Union&#8217;s <em>Passing Go<\/em><br \/>\u2022 Jacob Brodovsky&#8217;s <em>Tell The Kids We Tried<\/em><br \/>\u2022 Jesus Is The Path To Heaven&#8217;s <em>power !<\/em><br \/>\u2022 Park Hills Circle&#8217;s <em>All Of A Sudden<\/em><br \/>\u2022 Michael Cloud Duguay&#8217;s <em>Kingdom Come, Kingdom Go<\/em><br \/>\u2022 hackedepicciotto&#8217;s <em>LICHTUNG<\/em><br \/>\u2022 Michael Brook&#8217;s <em>Cobalt Blue \/ Live At The Aquarium<\/em><br \/>\u2022 Suki Waterhouse&#8217;s <em>Loveland<\/em><br \/>\u2022 The Temper Trap&#8217;s <em>Sungazer<\/em><br \/>\u2022 Girl Trouble&#8217;s <em>As Is<\/em><br \/>\u2022 Piu&#8217;s <em>Milao<\/em><br \/>\u2022 Houndmouth&#8217;s <em>Lordy<\/em><br \/>\u2022 Jaco Jaco&#8217;s <em>On The Levee<\/em><br \/>\u2022 MAQUINA.&#8217;s <em>BODY TRANSMISSION<\/em><br \/>\u2022 Jack Grisham And The Life Undone&#8217;s <em>Jack Grisham And The Life Undone<\/em><br \/>\u2022 Bring Me The Horizon&#8217;s <em>Count Your Blessings | Repented<\/em><br \/>\u2022 Baby Jane&#8217;s <em>Winter Forever<\/em><br \/>\u2022 Compandas&#8217; <em>Tropical Finasteride<\/em><br \/>\u2022 wave to earth&#8217;s <em>bad pieces<\/em><br \/>\u2022 Judah Weston &amp; IsoKeys&#8217; <em>Why So Much Hate<\/em><br \/>\u2022 The-Dream&#8217;s <em>Love\/Hate 2<\/em><br \/>\u2022 Nick Kivlen\u2019s <em>Addicted To The Sunset<\/em><br \/>\u2022 Bella Kay&#8217;s <em>My Reckless Abandon<\/em><br \/>\u2022 Sango&#8217;s <em>RHYTHM &amp; MELODY<\/em><br \/>\u2022 Mo Troper&#8217;s <em>Today I Played My Guitar And Sang<\/em><br \/>\u2022 Suede&#8217;s <em>Antidepressants: Expanded<\/em><br \/>\u2022 Dux Content&#8217;s <em>Lifestyle<\/em> (Deluxe Reissue)<br \/>\u2022 My Chemical Romance&#8217;s <em>Danger Days: The True Lives Of The Fabulous Killjoys (Deluxe)<\/em><br \/>\u2022 Scritti Politti&#8217;s <em>Cupid &amp; Psyche 85 (Deluxe Edition)<\/em><br \/>\u2022 Wet Leg&#8217;s <em>Moisturizer (Deluxe)<\/em><br \/>\u2022 Jacob Collier&#8217;s <em>In My Room (10 Year Anniversary Edition)<\/em><br \/>\u2022 little image&#8217;s <em>KILL THE GHOST (Deluxe)<\/em><br \/>\u2022 she&#8217;s green&#8217;s <em>Swallowtail<\/em> EP<br \/>\u2022 Frost Children&#8217;s <em>Tweaker<\/em> EP<br \/>\u2022 Pamela&#8217;s <em>It&#8217;s Nice To See You Here<\/em> EP&#8217;<br \/>\u2022 Mouth Ulcers&#8217; <em>Silent Pictures<\/em> EP<br \/>\u2022 Ronboy&#8217;s <em>Get Rich<\/em> EP<br \/>\u2022 MASKS&#8217; <em>First Life<\/em> EP<br \/>\u2022 Cutscene&#8217;s <em>A Piece Of Life<\/em> EP<br \/>\u2022 Myth Math&#8217;s <em>Tongues<\/em> EP<br \/>\u2022 Leah Nawy&#8217;s <em>I Could Bloom From Here<\/em> EP<br \/>\u2022 Welcome Strawberry&#8217;s <em>&#8220;desperate flower&#8221; remixes<\/em> EP<br \/>\u2022 Maya Engen&#8217;s <em>Just My Luck<\/em> EP<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source stereogum.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kelela&#8217;s new album makes genre feel like a failure of language. The closer you get to describing what new avatar is doing, the more inadequate labels become. Not because the music is abstract or unknowable, but because the categories themselves stop making sense. Kelela doesn&#8217;t blur boundaries so much as reveal they were never as [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2494255,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-2494254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/07\/Kelela-new-avatar-Album-Review.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2494254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2494254"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2494254\/revisions"}],"predecessor-version":[{"id":2494256,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2494254\/revisions\/2494256"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2494255"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2494254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2494254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2494254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}