{"id":2494746,"date":"2026-07-09T10:07:18","date_gmt":"2026-07-09T10:07:18","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2494746"},"modified":"2026-07-09T10:07:18","modified_gmt":"2026-07-09T10:07:18","slug":"metas-new-ai-image-generation-tool-raises-alarm-in-hollywood","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/metas-new-ai-image-generation-tool-raises-alarm-in-hollywood\/","title":{"rendered":"Meta’s new AI image generation tool raises alarm in Hollywood"},"content":{"rendered":"

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Influencers under Kyle Hjelmeseth\u2019s talent management firm build their Instagram presence on lived experience. Their control over that image and likeness got shakier Tuesday when Instagram\u2019s parent company Meta rolled out Muse Image \u2014 a tool that lets people take publicly posted Instagram photos and use AI to generate new images from them. <\/p>\n

Many accounts were opted in by default, making their public photos available to the tool and setting off alarm in the entertainment industry.<\/p>\n

\u201cI just think it\u2019s wrong again to expect people to opt themselves out of something that literally has been proven to be able to create harm,\u201d said Hjelmeseth, chief executive of influencer talent management firm G&B. <\/p>\n

Major talent agency CAA said it raised concerns with Meta on behalf of its clients.<\/p>\n

\u201cWe call on Meta to make protection the default on Muse Image AI, not the exception, and enable individuals to opt-in if they want to allow usage of their image or likeness for AI content creation,\u201d CAA said in a statement. \u201cArtists deserve to decide if and how their likeness and work is used, with consent and the ability to set their own terms. This means letting creators impose restrictions, monitor usage, and prevent unauthorized endorsements or exploitation.\u201d <\/p>\n

\u201cCAA believes in the power of new technology, but not at the cost of individuals\u2019 rights or livelihoods,\u201d the agency said. \u201cThe future of creativity depends on respecting the ownership and autonomy of those who make it possible.\u201d<\/p>\n

SAG-AFTRA was also critical of the roll out.<\/p>\n

\u201cAnything other than a clear and conspicuous OPT-IN for these types of uses of Instagram users\u2019 images is unacceptable, and an utter miscalculation of public sentiment regarding the obvious dangers and harms inherent in such use,\u201d the performers\u2019 union said in a statement. <\/p>\n

Hollywood has long been wary about AI, after a string of deepfakes \u2014 videos or images depicting celebrities doing or saying things they never authorized. Jamie Lee Curtis<\/a> and others have appeared in ads for products they never endorsed.<\/a> Last year, OpenAI\u2019s Sora 2 video tool drew outrage<\/a> in Hollywood after users conjured up dead celebrities without their estates\u2019 consent. OpenAI later said it would give<\/a> rights holders more granular controls.<\/p>\n

Meta, in a blog post<\/a>, described Muse Image as a \u201ccreative partner that knows your world, making it easy to turn your ideas into high-quality visuals you can download and share anywhere.\u201d In a promotional video, the company showed examples like adding a friend into a band photo or conceptualizing furniture for a garage. Meta said the AI-generated images are watermarked and users can report problematic ones. <\/p>\n

\u201cWe built Muse Image with strong controls and safety guardrails from day one,\u201d Meta said in a statement. \u201cPrivate accounts and those belonging to users under 18 are automatically excluded and adult users with public accounts can opt out with just a couple clicks. We will take action against any content that violates our Community Standards.\u201d<\/p>\n

Users can opt out by going to settings, selecting \u201csharing and reuse\u201d and turning off the option that allows others to create with and reuse their content.
Meta said it has protections to prevent Muse Image from making content that violates its policies, including violent, sexual or defamatory images.<\/p>\n

The launch fits a familiar Silicon Valley pattern \u2014 ship products first, ask for forgiveness later. Here, that means Meta opening up the vast trove of content already on its platform to power a new AI tool. <\/p>\n

\u201cThey leverage their scale to make it easy to use the tools as well as to scale out the content that is available,\u201d said Mickey Maher, chief business officer at Vermillio<\/a>, which tracks people\u2019s digital likenesses and intellectual property. \u201cIt\u2019s not unique to this Meta product.\u201d <\/p>\n

Others said opt-out should be the default.<\/p>\n

\u201cThis dark pattern of AI overreach, where essentially it\u2019s a free-for-all when it comes to your content information, is something that nobody actually wants,\u201d said Lori Fena, former chair and executive director of the Electronic Frontier Foundation and co-founder of New York-based Personal Digital Spaces.\u201d What we need in this new AI ecosystem is the ability to create trust and to have some sort of understanding and authenticity, and this does exactly the opposite.\u201d<\/p>\n<\/p><\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.latimes.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Influencers under Kyle Hjelmeseth\u2019s talent management firm build their Instagram presence on lived experience. Their control over that image and likeness got shakier Tuesday when Instagram\u2019s parent company Meta rolled out Muse Image \u2014 a tool that lets people take publicly posted Instagram photos and use AI to generate new images from them. Many accounts […]<\/p>\n","protected":false},"author":2,"featured_media":2494747,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2494746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/07\/Metas-new-AI-image-generation-tool-raises-alarm-in-Hollywood.com2Fad2Ffc2F84adfd61417b842b8bfa9759.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2494746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2494746"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2494746\/revisions"}],"predecessor-version":[{"id":2494748,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2494746\/revisions\/2494748"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2494747"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2494746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2494746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2494746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}