{"id":2497174,"date":"2026-07-10T21:54:11","date_gmt":"2026-07-10T21:54:11","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2497174"},"modified":"2026-07-10T21:54:11","modified_gmt":"2026-07-10T21:54:11","slug":"best-celebrity-backed-protein-brands-to-try-in-2026","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/best-celebrity-backed-protein-brands-to-try-in-2026\/","title":{"rendered":"Best Celebrity-Backed Protein Brands to Try in 2026"},"content":{"rendered":"

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Protein is having a cultural moment, and celebrities are cashing in. From Khlo\u00e9 Kardashian<\/strong>\u2019s popcorn to Venus Williams<\/strong>\u2019 plant-based shakes, a wave of star-backed nutrition brands is reshaping the snack aisle and turning macros into marketing.<\/p>\n

Understanding who is behind each brand, and what actually sets the products apart, helps shoppers cut through the hype.<\/p>\n

How the Celebrity Protein Boom Works<\/h2>\n

The formula tends to be similar across launches. A celebrity partners with (or cofounds) a nutrition company, then builds the product around a specific protein claim. Sometimes the pitch is convenience. Sometimes it is a specific health angle like brain support or muscle recovery<\/a>.<\/p>\n

Kardashian\u2019s Khloud line applies milk protein isolate to two familiar snacks. Its protein popcorn and protein chips both deliver seven grams of protein per serving.<\/p>\n

Writing for Food Network<\/a>, Sabrina Choudhary<\/strong> noted, \u201cLike the popcorn, Khloud Protein Chips contain seven grams of protein per serving. For context, the Institute of Medicine recommends that adults eat 50 to 175 grams of protein per day, based on a number of factors including age, body weight and exercise. (Most Americans already consume enough protein.)\u201d<\/p>\n

Khloud popcorn ships in flavors including White Cheddar, Sweet & Salty Kettle Corn, Olive Oil & Sea Salt, Cinnamon Roll, Truffle & White Cheddar, Dill Pickle and Birthday Cake, plus a Jalape\u00f1o Queso exclusive release. Its chips come in Nacho, Sweet Heat and Buffalo.<\/p>\n

Which Celebrities Have Their Own Protein Brands?<\/h2>\n

The roster keeps growing.<\/p>\n

Venus Williams, Happy Viking.<\/strong> The tennis champion\u2019s line centers on plant-based protein powders and shakes. According to Happy Viking<\/a>, \u201cThe brand\u2019s flagship superfood protein and meal replacement powders are built around a \u201c30\/10 rule,\u201d meaning they deliver 30g of plant-based protein (from pea and brown rice sources) and 10g of fiber per serving. They also include over 100 superfoods, vitamins, probiotics, and DHA-Omega 3s designed for muscle recovery, brain health and immunity.\u201d<\/p>\n

Patrick Schwarzenegger and Maria Shriver, MOSH.<\/strong> MOSH bars are marketed as protein bars with a brain-health focus rather than a straight muscle-recovery snack. Core Protein Bar flavors include Peanut Butter Chocolate Crunch (Shriver\u2019s favorite), Chocolate Brownie Crunch, Cookie Dough Crunch, Blueberry Almond Crunch, Lemon White Chocolate Crunch, Birthday Cake and Cookies & Cream. The High Protein line, delivering 20 grams per bar, comes in Peanut Butter Cup, Chocolate Sea Salt and Oatmeal Chocolate Chip.<\/p>\n

Mel Robbins, PureGenius Protein.<\/strong> According to the brand<\/a>, \u201cPure Genius Protein shots are 100 calories, zero sugar, zero fat, shelf-stable and gluten-free, with no artificial flavors or sweeteners. It has a surprising, fruit-forward flavor, zero chalkiness and tastes just like drinking juice.\u201d Flavors include Blueberry Lemonade, Strawberry Guava, Watermelon Berry, Lemon Lime and Pineapple.<\/p>\n

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\n Related: <\/span>Dollar Store Protein Snacks Worth Buying: The Picks That Stand Out on Shelves<\/span><\/a>
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\n\t\t\tShoppers hunting for affordable protein options at Dollar Tree may be surprised by just how many choices are available beyond the usual snack aisle staples. From protein drinks and meat-based snacks to nuts, popcorn, and convenient grab-and-go options, budget-friendly finds can vary widely in how much protein they actually provide. To help separate the strongest [\u2026]\t\t<\/p>\n<\/div>\n

Mark Wahlberg, Performance Inspired.<\/strong> Wahlberg\u2019s line spans protein powder, protein bars, pre-workout, creatine and recovery supplements, with its whey protein delivering 25 grams per serving. According to the brand\u2019s website<\/a>, Wahlberg cofounded Performance Inspired Nutrition with Tom Dowd after the two bonded over what they saw as a lack of clean, effective supplements on the market and a frustration with artificial sweeteners, fillers and synthetic ingredients in existing products.<\/p>\n

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