{"id":2497920,"date":"2026-07-11T14:33:08","date_gmt":"2026-07-11T14:33:08","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2497920"},"modified":"2026-07-11T14:33:08","modified_gmt":"2026-07-11T14:33:08","slug":"stream-kelela-drops-new-avatar-album-unveils-music-video-for-the-pinkpantheress-assisted-bridge","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/stream-kelela-drops-new-avatar-album-unveils-music-video-for-the-pinkpantheress-assisted-bridge\/","title":{"rendered":"Stream: Kelela Drops &#8216;New Avatar&#8217; Album &#038; Unveils Music Video for the PinkPantheress-Assisted &#8216;Bridge&#8217;"},"content":{"rendered":"<p><\/p>\n<div>\n<p style=\"text-align: justify;\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/thatgrapejuice.net\/wp-content\/uploads\/2026\/07\/kelela-new-avatar-tgj.jpeg\"><picture fetchpriority=\"high\" decoding=\"async\" class=\"img-rounded img-responsive mb15 aligncenter size-large wp-image-523890\"><source type=\"image\/webp\" srcset=\"https:\/\/thatgrapejuice.net\/wp-content\/uploads\/2026\/07\/kelela-new-avatar-tgj-600x600.jpeg.webp\"\/>\n<\/picture>\n<\/a><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/thatgrapejuice.net\/category\/kelela\/\" target=\"_blank\" rel=\"noopener\"><strong>Kelela<\/strong><\/a> has officially ushered in a new musical era.<\/p>\n<p><!-- \/94836679\/primis_TGJ_1x1_Desk --><\/p>\n<p style=\"text-align: justify;\">The genre-defying singer has released her long-awaited third studio album, \u2018<strong>New Avatar<\/strong>,\u2019 a 12-track offering that further cements her reputation as one of the most innovative music voices of her generation.<\/p>\n<p style=\"text-align: justify;\">Full story below.<\/p>\n<div class=\"embed-responsive embed-responsive-16by9\"><noscript><\/p>\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Kelela - the bridge (feat. PinkPantheress) (Official Video)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/PVGVoT339-c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><\/noscript><\/div>\n<p style=\"text-align: justify;\">Released via <strong>Warp Records<\/strong>, the album fuses alternative R&amp;B with electronic textures, guitar-driven soundscapes, and introspective storytelling.<\/p>\n<p style=\"text-align: justify;\">Ahead of the LP\u2019s arrival, Kelela teamed up once again with <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/thatgrapejuice.net\/category\/pinkpantheress\/\" target=\"_blank\" rel=\"noopener\"><strong>PinkPantheress<\/strong><\/a> for the dreamy single \u2018<strong>The Bridge<\/strong>,\u2019 accompanied by a visually striking music video directed by <strong>Yasser Abubeker<\/strong>.<\/p>\n<p>Check out the video above.<\/p>\n<p style=\"text-align: justify;\">Speaking on the project, Kelela emphasized:<\/p>\n<p style=\"text-align: center;\"><strong>\u201cWhen it comes to genre, so much of what we compartmentalize isn\u2019t natural; it\u2019s something institutions and structures impose on us. My goal as an artist is to express what feels true to me regardless of whether or not it fits into those boundaries,\u201d<\/strong><\/p>\n<p style=\"text-align: justify;\">Kelela will also embark on her \u2018<strong>New Avatar Live<\/strong>\u2018 world tour across North America from <strong>September 8<\/strong> to <strong>October 16-17<\/strong> before heading to Europe and the UK on <strong>October 12<\/strong> to <strong>November 8<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Before you run to see her live, look below to hear some of the new cuts she will be performing by streaming \u2018New Avatar\u2019 thanks to Apple Music and Spotify.<\/p>\n<p style=\"text-align: justify;\"><iframe loading=\"lazy\" style=\"width: 100%; max-width: 660px; overflow: hidden; background: transparent;\" src=\"https:\/\/thatgrapejuice.net\/2026\/07\/stream-kelela-drops-new-avatar-album-unveils-music-video-for-the-pinkpantheress-assisted-bridge\/about:blank\" height=\"450\" frameborder=\"0\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-src=\"https:\/\/embed.music.apple.com\/gb\/album\/new-avatar\/1888561538\"><\/iframe><noscript><iframe style=\"width: 100%; max-width: 660px; overflow: hidden; background: transparent;\" src=\"https:\/\/embed.music.apple.com\/gb\/album\/new-avatar\/1888561538\" height=\"450\" frameborder=\"0\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\"><\/iframe><\/noscript><\/p>\n<p><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/thatgrapejuice.net\/2026\/07\/stream-kelela-drops-new-avatar-album-unveils-music-video-for-the-pinkpantheress-assisted-bridge\/about:blank\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-testid=\"embed-iframe\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-src=\"https:\/\/open.spotify.com\/embed\/album\/0t1I0Ic8IzTND3sesj9tDE?utm_source=generator&amp;si=6663be0361ae4fb7\"><\/iframe><noscript><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/album\/0t1I0Ic8IzTND3sesj9tDE?utm_source=generator&amp;si=6663be0361ae4fb7\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-testid=\"embed-iframe\"><\/iframe><\/noscript><\/p>\n<\/p><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source thatgrapejuice.net \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kelela has officially ushered in a new musical era. The genre-defying singer has released her long-awaited third studio album, \u2018New Avatar,\u2019 a 12-track offering that further cements her reputation as one of the most innovative music voices of her generation. Full story below. Released via Warp Records, the album fuses alternative R&amp;B with electronic textures, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2497921,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[459464,491927,491928],"class_list":["post-2497920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-kelela","tag-new-avatar","tag-new-avatar-live"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/07\/Stream-Kelela-Drops-New-Avatar-Album-Unveils-Music-Video.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2497920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2497920"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2497920\/revisions"}],"predecessor-version":[{"id":2497922,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2497920\/revisions\/2497922"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2497921"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2497920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2497920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2497920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}