{"id":2500318,"date":"2026-07-13T16:03:57","date_gmt":"2026-07-13T16:03:57","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2500318"},"modified":"2026-07-13T16:03:57","modified_gmt":"2026-07-13T16:03:57","slug":"mc-saatchi-na-launches-entertainment-arm-as-branded-content-booms","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/mc-saatchi-na-launches-entertainment-arm-as-branded-content-booms\/","title":{"rendered":"M+C Saatchi NA launches entertainment arm as branded content booms"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"text-to-speech\">\n    <button class=\"text-to-speech__button button\"><br \/>\n        <br \/>\n        Listen to the article<\/p>\n<p>            <span class=\"text-to-speech__button__audio-length\">3 min<\/span><\/p>\n<p>    <\/button><\/p>\n<div class=\"text-to-speech__controls\">\n        <audio controls=\"\" class=\"js-text-to-speech\" preload=\"none\"><source src=\"https:\/\/text-to-speech.divecdn.com\/newspost\/825049\/2026-07-13_11.53.46\/mc-saatchi-na-launches-entertainment-arm-as-branded-content-booms.wav\" type=\"audio\/mp3\"><\/source><\/audio><\/p>\n<div class=\"text-to-speech__controls__text\">\n            This audio is auto-generated. Please let us know if you have <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.marketingdive.com\/contact\/\">feedback<\/a>.\n        <\/div><\/div>\n<\/div>\n<p>M+C Saatchi is building out its sports and entertainment offering in North America with the introduction of a dedicated entertainment marketing practice, according to a press release shared with Marketing Dive. Jen Bacchus, formerly of the talent agency WME, has been hired to lead the division, reporting to M+C Saatchi Sport+Entertainment Managing Director Derek Goode.\u00a0<\/p>\n<p>\u201cEntertainment has become one of the most powerful drivers of cultural relevance for brands, creating opportunities to build lasting relationships with consumers,\u201d Goode said in a statement, noting Bacchus\u2019 experience helping brands tap into entertainment opportunities. Bacchus\u2019 four-year stint at WME involved working with brands like Visa, Marriott, McDonald\u2019s, T-Mobile and Eddie Bauer.<\/p>\n<p>M+C Saatchi\u2019s specialized entertainment arm will focus on end-to-end strategy for clients, with services spanning branded content, brand and product integrations, entertainment partnerships and talent negotiations and activation. The launch follows M+C Saatchi\u2019s recent move to unify its capabilities in North America under a single regional operating model, a break from a past siloed approach. M+C Saatchi has attributed recent business wins, including Brand USA, Novo Nordisk <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.campaignlive.com\/article\/m+c-saatchi-na-named-us-soccer-federations-integrated-marketing-agency\/1950711\">and the U.S. Soccer Federation<\/a>, to a more integrated agency approach.<\/p>\n<p>Marketers\u2019 appetite for branded content is again on the rise as consumers increasingly tune out traditional advertising. Bacchus, who is based in Los Angeles, noted in a statement that \u201cthe best entertainment partnerships influence culture rather than interrupting it.\u201d<\/p>\n<p>More companies are exploring formats <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.marketingdive.com\/news\/brands-content-gold-microdramas-will-they-muck-up-moment\/819961\/\">like branded microdramas and vertical video series<\/a> to appeal to audiences with mobile-first, short-form viewing preferences. At the same time, streaming services are exploring <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.marketingdive.com\/news\/loreal-paris-helps-shape-legally-blonde-origin-story-in-streaming-tie-up\/822611\/\">deeper sponsorship and brand integration models<\/a> as they seek to boost ad revenue.<\/p>\n<p>Some brands are standing up their own entertainment bets as well. Gap Inc., the owner of Gap and Old Navy, in January <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.retaildive.com\/news\/gap-inc-paramount-hollywood-exec-fashiontainment-role\/809849\/\">hired a former Paramount executive<\/a> to fill the newly created role of chief entertainment officer. The position spearheads the apparel retailer\u2019s entertainment, content and licensing initiatives.\u00a0<\/p>\n<p>M&amp;C Saatchi Group, which is based in the U.K., has been contending with external macroeconomic pressures, including fallout from tariffs. Like-for-like net revenue, an important measure of agency health, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.londonstockexchange.com\/news-article\/SAA\/full-year-results\/17553323\">declined 7.3% in 2025<\/a>, according to full-year results published in April. The group aims to achieve net revenue growth and operating profit growth in 2026.\u00a0<\/p>\n<\/p><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.marketingdive.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. M+C Saatchi is building out its sports and entertainment offering in North America with the introduction of a dedicated entertainment marketing practice, according to a press release shared with Marketing Dive. Jen Bacchus, formerly of the talent [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2500319,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2500318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/07\/MC-Saatchi-NA-launches-entertainment-arm-as-branded-content-booms.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2500318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2500318"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2500318\/revisions"}],"predecessor-version":[{"id":2500320,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2500318\/revisions\/2500320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2500319"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2500318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2500318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2500318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}