Nine Entertainment Co (Nine) <\/a>and Microsoft today announced an agreement to allow Nine\u2019s professional, high-value journalism to play a crucial role in AI outputs generated by millions of Microsoft Copilot users. This is a first-of-its-kind deal in Australia between Microsoft and a major news media company, championing original, trusted news sources through attribution, recognition and innovation.<\/p>\nThe agreement allows Microsoft Copilot to reference the text of Nine\u2019s masthead content (beyond paywalled previews) during AI searches to contextualise and \u2018ground\u2019 outputs. \u00a0<\/p>\n
By referencing real-time reports from Nine\u2019s publishing mastheads the system ensures Copilot outputs are grounded in verified facts while including references for its users. \u00a0<\/p>\n
Copilot will display snippets, headlines and summaries and will direct audiences to Nine\u2019s mastheads for the complete story, giving users a gateway to a trusted source. \u00a0<\/p>\n
The agreement covers content from across Nine\u2019s Mastheads including The Australian Financial Review<\/em>, The Sydney Morning Herald<\/em>, The Age<\/em> and Brisbane Times<\/em>. \u00a0<\/p>\nCEO of Nine Entertainment Matt Stanton<\/strong> said: \u201cWe are delighted to partner with Microsoft on this agreement. As AI continues to evolve, the role of verified, premium journalism in grounding these outputs is essential.\u201d \u00a0<\/p>\n\u201cThis collaboration is a win-win, delivering for users of AI while respecting copyright and protecting the long-term value of our intellectual property,\u201d he said.<\/p>\n
\u201cAI is transforming the way Australians connect with information, and access to trustworthy sources has never mattered more,\u201d said Jane Livesey, President of Microsoft Australia and New Zealand<\/strong>. \u201cOur agreement with Nine will ground responses from Microsoft Copilot in trusted mastheads, giving people verified facts, a clear path to the full story, and confidence in what they read. Forward-thinking partnerships like this show how technology and media companies can work together to ensure a thriving future for Australian journalism.\u201d \u00a0<\/p>\nManaging Director, Publishing at Nine Entertainment Tory Maguire<\/strong> said the deal was the first of its kind for Microsoft in the Asia Pacific Region and represented a significant milestone in the relationship between Australian media companies and AI focused technology companies. \u00a0<\/p>\n\u201cI\u2019m delighted to reach this deal that delivers for both readers of our content and users of Microsoft AI.<\/p>\n
\u201cMicrosoft has been a proactive, engaged partner who is committed to attribution of sources. This continues to unlock new revenue opportunities for our mastheads as the media ecosystem continues to evolve, supporting local and trusted Australian journalism. \u00a0<\/p>\n
\u201cIt means helping Microsoft connect users with more informed, high-quality information through its AI offerings while also delivering for content owners,\u201d she said. \u00a0<\/p>\n
\u201cWe are meeting readers where they are, by providing important context for Copilot we ensure AI outputs are grounded in verified facts, with an easy click through to our websites to read the full article.\u201d<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source news.microsoft.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Nine Entertainment Co (Nine) and Microsoft today announced an agreement to allow Nine\u2019s professional, high-value journalism to play a crucial role in AI outputs generated by millions of Microsoft Copilot users. This is a first-of-its-kind deal in Australia between Microsoft and a major news media company, championing original, trusted news sources through attribution, recognition and […]<\/p>\n","protected":false},"author":2,"featured_media":2503844,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[30218,367524,307752],"class_list":["post-2503843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-ai","tag-copilot","tag-press-releases"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/07\/Nine-and-Microsoft-announce-Australian-first-AI-agreement-for-news-media.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2503843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2503843"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2503843\/revisions"}],"predecessor-version":[{"id":2503845,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2503843\/revisions\/2503845"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2503844"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2503843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2503843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2503843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}