There\u2019s a moment in every conversation with Aaron Axelsen where you forget you\u2019re talking to someone with three decades of influence in Bay Area alternative radio. He\u2019ll be mid-sentence about booking Arctic Monkeys at his club in 2005, or running a dance party in Oakland in the early \u201990s, and it hits you \u2014 this guy is simply doing what he has always done. He\u2019s turning people on to music.<\/p>\n
That\u2019s not a PR line. It\u2019s the throughline of everything Axelsen has built.<\/p>\n
A Career Rooted in Passion<\/strong><\/h2>\nHis run at Live 105 <\/a>in San Francisco spans from intern in 1994 to music director in 1997 to afternoon drive host \u2014 a full-time career from 1996 to 2020 \u2014 and now a weekly specialty show called Soundcheck. He launched Soundcheck <\/a>back in 1999. He believes it may be one of the longest-running specialty programs in commercial alternative radio history. That\u2019s not a small claim, and it\u2019s hard to argue with it.<\/p>\n\u201cI\u2019ve always had this insatiable appetite to discover new music since I was in high school,\u201d Axelsen said. \u201cWhether it was going to Berkeley and buying records and making mixtapes, or working in record stores and college radio, I\u2019ve just always had this penchant for discovering new music and introducing it to friends and people. That has been the impetus, the foundation of my entire career.\u201d<\/p>\n
That foundation produced results. Axelsen broke Coldplay, Arcade Fire, Billie Eilish, The Killers, and Imagine Dragons \u2014 among many others \u2014 long before the rest of the country caught up. He\u2019s quick to say there\u2019s no trade secret to it. Passion plus competition, blended together. \u201cIf you ever see me on the softball field, you know I\u2019m competitive,\u201d he said with a laugh. \u201cI like to find the biggest new artists first and book them for Pop Scene or play them on Soundcheck.\u201d<\/p>\n
Thirty Years of Pop Scene<\/strong><\/h2>\nPop Scene is the other pillar of Axelsen\u2019s career, and it turned 30 this year. What started as a monthly dance party in San Francisco \u2014 a group of friends from a Berkeley record store who were self-described \u201chopeless Anglophiles\u201d spinning Britpop, The Smiths, New Order, and Joy Division \u2014 grew into something no one planned on.<\/p>\n
\u201cWe didn\u2019t go into starting Pop Scene as, hey, we\u2019re going to be doing this for 30 years,\u201d Axelsen said. \u201cIt just kind of happened by our passion and a relentless commitment to creating a scene.\u201d<\/p>\n
The list of artists who played their Bay Area debut at Pop Scene reads like a music fan\u2019s greatest hits. Amy Winehouse, Billie Eilish, Charlie XCX, The Killers, Glass Animals, Imagine Dragons, Sam Smith, 1975, Sam Smith, Calvin Harris, Maggie Rogers \u2014 and Muse, in 1999, in front of 132 people. That night mattered. It still does.<\/p>\n
The formula Axelsen built was deceptively simple. A built-in crowd of 300 to 400 people already dancing, then a band takes the stage. The audience came for the experience. The artist got the audience. Booking agents noticed. Eventually, Marty Diamond called when he wanted Arctic Monkeys to play. That\u2019s how you know you\u2019ve built something real.<\/p>\n
\u201cPop Scene is kind of a microcosm of my passions,\u201d Axelsen said. \u201cRadio is an audio form of introducing new music. But the club world is something tangible where people actually come and see live music. With everything that\u2019s changed in this industry \u2014 with AI and all the crazy things going on \u2014 that has never been replicated. The experience of going to a venue, being around people with the same passions, seeing live music. That can\u2019t be copied.\u201d<\/p>\n
Building Flood FM From the Ground Up<\/strong><\/h2>\nWhen Live 105 was shut down during COVID, Axelsen used the downtime to build another platform. Flood FM \u2014 a 24\/7 indie streaming radio station built in partnership with the Flood music brand \u2014 is now in its fifth year. It\u2019s available on Live 365, TuneIn, Apple Radio, iHeart, and the Odyssey app, reaching a global audience. The station runs 70% current music, with a strong catalog of Y2K indie titles underneath. He describes it as what would happen if someone handed him $10 million to start his own radio station. He just doesn\u2019t have a terrestrial stick.<\/p>\n![\"\"](\"https:\/\/barrettmedia.com\/wp-content\/uploads\/2026\/07\/flood-space-image-square-1024x1024.jpg\")
<\/figure>\nWhen Live 105 came back post-COVID, Axelsen came with it. He hosts Soundcheck once a week now, operating remotely from Salt Lake City \u2014 where he relocated five years ago when his wife took a lead graphic designer role with a western wear company. He returns to the Bay once a month, runs Pop Scene from there, and records Soundcheck from there as well.<\/p>\n
The virtual era suits him fine. However, it also sharpens his concern about what\u2019s being lost every time a station cuts a live, local personality in favor of automation or syndication.<\/p>\n
Case for the On-Air Personality<\/strong><\/h2>\n\u201cThe average person, the average commercial radio listener \u2014 they don\u2019t have time to sit there and listen to a thousand new records a week,\u201d he said. \u201cThey listen to radio stations. They trust that you are going to do the heavy lifting. They expect you to bring the best 20 to them.\u201d<\/p>\n
Axelsen still finds music everywhere \u2014 KEXP, Spotify, Pitchfork, Stereogum, NME, music blogs, and trusted booking agents. But his strongest conviction cuts deeper. A skilled on-air personality \u2014 one who bridges the gap between an emerging artist and a mainstream listener without getting too heady or too obscure \u2014 beats any algorithm every time.<\/p>\n
\u201cIf you can play someone Phoebe Bridgers and say, \u2018Dave Grohl is a huge fan of this,\u2019 you\u2019ve connected the dots,\u201d Axelsen said. \u201cThat\u2019s the art of a good on-air personality. And that\u2019s what always breaks my heart when I see personalities getting blown out, because I think that is our strongest asset.\u201d<\/p>\n
Thirty years of working from the inside shaped that conviction \u2014 from intern to music director to afternoon drive to the weekly specialty show he still hosts today, alongside a club in its fourth decade and a streaming station he built because he simply couldn\u2019t stop.<\/p>\n
\u201cEverything I\u2019ve done throughout my career has always just been for the pure, unadulterated love of music,\u201d Axelsen said. \u201cPeriod. Nothing else. That\u2019s always been what\u2019s driven me.\u201d<\/p>\n
For Aaron Axelsen<\/em>, that\u2019s not a philosophy. It\u2019s just who he is.<\/p>\nBarrett Media produces daily content on the music, news, and sports media industries. Sign up<\/a> for our newsletters to stay updated and get the latest information right in your inbox.<\/em><\/p>\n\n\n![\"David](\"data:image\/svg+xml,%3Csvg%20xmlns=\")
![\"David](\"https:\/\/barrettmedia.com\/wp-content\/uploads\/2026\/04\/David-Hill.jpg\")
<\/div>\n\n\nDavid Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director\u2019s chair, David\u2019s career spans influential stops at brands such as WIYY 98 Rock,\u00a0WBAL-AM, and\u00a099X. He has worked across multiple formats and ownership groups, including\u00a0iHeartMedia\u00a0and\u00a0Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he\u2019s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has\u2014by creating connection, not just impressions. He can be reached at David@BarrettMedia.com<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source barrettmedia.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"There\u2019s a moment in every conversation with Aaron Axelsen where you forget you\u2019re talking to someone with three decades of influence in Bay Area alternative radio. He\u2019ll be mid-sentence about booking Arctic Monkeys at his club in 2005, or running a dance party in Oakland in the early \u201990s, and it hits you \u2014 this […]<\/p>\n","protected":false},"author":2,"featured_media":2504112,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[493494,448536,388196,493495,493496,493497,362527,493498,493499,392452],"class_list":["post-2504111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-aaron-axelsen","tag-alternative-radio","tag-barrett-media","tag-bay-area-music","tag-flood-fm","tag-live-105","tag-music-discovery","tag-pop-scene","tag-radio-programming","tag-soundcheck"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/07\/Live-105-Veteran-Aaron-Axelsen-Still-Chasing-New-Music.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2504111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2504111"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2504111\/revisions"}],"predecessor-version":[{"id":2504113,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2504111\/revisions\/2504113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2504112"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2504111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2504111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2504111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u201cI\u2019ve always had this insatiable appetite to discover new music since I was in high school,\u201d Axelsen said. \u201cWhether it was going to Berkeley and buying records and making mixtapes, or working in record stores and college radio, I\u2019ve just always had this penchant for discovering new music and introducing it to friends and people. That has been the impetus, the foundation of my entire career.\u201d<\/p>\n
That foundation produced results. Axelsen broke Coldplay, Arcade Fire, Billie Eilish, The Killers, and Imagine Dragons \u2014 among many others \u2014 long before the rest of the country caught up. He\u2019s quick to say there\u2019s no trade secret to it. Passion plus competition, blended together. \u201cIf you ever see me on the softball field, you know I\u2019m competitive,\u201d he said with a laugh. \u201cI like to find the biggest new artists first and book them for Pop Scene or play them on Soundcheck.\u201d<\/p>\n
Thirty Years of Pop Scene<\/strong><\/h2>\nPop Scene is the other pillar of Axelsen\u2019s career, and it turned 30 this year. What started as a monthly dance party in San Francisco \u2014 a group of friends from a Berkeley record store who were self-described \u201chopeless Anglophiles\u201d spinning Britpop, The Smiths, New Order, and Joy Division \u2014 grew into something no one planned on.<\/p>\n
\u201cWe didn\u2019t go into starting Pop Scene as, hey, we\u2019re going to be doing this for 30 years,\u201d Axelsen said. \u201cIt just kind of happened by our passion and a relentless commitment to creating a scene.\u201d<\/p>\n
The list of artists who played their Bay Area debut at Pop Scene reads like a music fan\u2019s greatest hits. Amy Winehouse, Billie Eilish, Charlie XCX, The Killers, Glass Animals, Imagine Dragons, Sam Smith, 1975, Sam Smith, Calvin Harris, Maggie Rogers \u2014 and Muse, in 1999, in front of 132 people. That night mattered. It still does.<\/p>\n
The formula Axelsen built was deceptively simple. A built-in crowd of 300 to 400 people already dancing, then a band takes the stage. The audience came for the experience. The artist got the audience. Booking agents noticed. Eventually, Marty Diamond called when he wanted Arctic Monkeys to play. That\u2019s how you know you\u2019ve built something real.<\/p>\n
\u201cPop Scene is kind of a microcosm of my passions,\u201d Axelsen said. \u201cRadio is an audio form of introducing new music. But the club world is something tangible where people actually come and see live music. With everything that\u2019s changed in this industry \u2014 with AI and all the crazy things going on \u2014 that has never been replicated. The experience of going to a venue, being around people with the same passions, seeing live music. That can\u2019t be copied.\u201d<\/p>\n
Building Flood FM From the Ground Up<\/strong><\/h2>\nWhen Live 105 was shut down during COVID, Axelsen used the downtime to build another platform. Flood FM \u2014 a 24\/7 indie streaming radio station built in partnership with the Flood music brand \u2014 is now in its fifth year. It\u2019s available on Live 365, TuneIn, Apple Radio, iHeart, and the Odyssey app, reaching a global audience. The station runs 70% current music, with a strong catalog of Y2K indie titles underneath. He describes it as what would happen if someone handed him $10 million to start his own radio station. He just doesn\u2019t have a terrestrial stick.<\/p>\n<\/figure>\nWhen Live 105 came back post-COVID, Axelsen came with it. He hosts Soundcheck once a week now, operating remotely from Salt Lake City \u2014 where he relocated five years ago when his wife took a lead graphic designer role with a western wear company. He returns to the Bay once a month, runs Pop Scene from there, and records Soundcheck from there as well.<\/p>\n
The virtual era suits him fine. However, it also sharpens his concern about what\u2019s being lost every time a station cuts a live, local personality in favor of automation or syndication.<\/p>\n
Case for the On-Air Personality<\/strong><\/h2>\n\u201cThe average person, the average commercial radio listener \u2014 they don\u2019t have time to sit there and listen to a thousand new records a week,\u201d he said. \u201cThey listen to radio stations. They trust that you are going to do the heavy lifting. They expect you to bring the best 20 to them.\u201d<\/p>\n
Axelsen still finds music everywhere \u2014 KEXP, Spotify, Pitchfork, Stereogum, NME, music blogs, and trusted booking agents. But his strongest conviction cuts deeper. A skilled on-air personality \u2014 one who bridges the gap between an emerging artist and a mainstream listener without getting too heady or too obscure \u2014 beats any algorithm every time.<\/p>\n
\u201cIf you can play someone Phoebe Bridgers and say, \u2018Dave Grohl is a huge fan of this,\u2019 you\u2019ve connected the dots,\u201d Axelsen said. \u201cThat\u2019s the art of a good on-air personality. And that\u2019s what always breaks my heart when I see personalities getting blown out, because I think that is our strongest asset.\u201d<\/p>\n
Thirty years of working from the inside shaped that conviction \u2014 from intern to music director to afternoon drive to the weekly specialty show he still hosts today, alongside a club in its fourth decade and a streaming station he built because he simply couldn\u2019t stop.<\/p>\n
\u201cEverything I\u2019ve done throughout my career has always just been for the pure, unadulterated love of music,\u201d Axelsen said. \u201cPeriod. Nothing else. That\u2019s always been what\u2019s driven me.\u201d<\/p>\n
For Aaron Axelsen<\/em>, that\u2019s not a philosophy. It\u2019s just who he is.<\/p>\nBarrett Media produces daily content on the music, news, and sports media industries. Sign up<\/a> for our newsletters to stay updated and get the latest information right in your inbox.<\/em><\/p>\n\n\n<\/div>\n\n\nDavid Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director\u2019s chair, David\u2019s career spans influential stops at brands such as WIYY 98 Rock,\u00a0WBAL-AM, and\u00a099X. He has worked across multiple formats and ownership groups, including\u00a0iHeartMedia\u00a0and\u00a0Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he\u2019s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has\u2014by creating connection, not just impressions. He can be reached at David@BarrettMedia.com<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source barrettmedia.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"There\u2019s a moment in every conversation with Aaron Axelsen where you forget you\u2019re talking to someone with three decades of influence in Bay Area alternative radio. He\u2019ll be mid-sentence about booking Arctic Monkeys at his club in 2005, or running a dance party in Oakland in the early \u201990s, and it hits you \u2014 this […]<\/p>\n","protected":false},"author":2,"featured_media":2504112,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[493494,448536,388196,493495,493496,493497,362527,493498,493499,392452],"class_list":["post-2504111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-aaron-axelsen","tag-alternative-radio","tag-barrett-media","tag-bay-area-music","tag-flood-fm","tag-live-105","tag-music-discovery","tag-pop-scene","tag-radio-programming","tag-soundcheck"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/07\/Live-105-Veteran-Aaron-Axelsen-Still-Chasing-New-Music.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2504111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2504111"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2504111\/revisions"}],"predecessor-version":[{"id":2504113,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2504111\/revisions\/2504113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2504112"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2504111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2504111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2504111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
When Live 105 was shut down during COVID, Axelsen used the downtime to build another platform. Flood FM \u2014 a 24\/7 indie streaming radio station built in partnership with the Flood music brand \u2014 is now in its fifth year. It\u2019s available on Live 365, TuneIn, Apple Radio, iHeart, and the Odyssey app, reaching a global audience. The station runs 70% current music, with a strong catalog of Y2K indie titles underneath. He describes it as what would happen if someone handed him $10 million to start his own radio station. He just doesn\u2019t have a terrestrial stick.<\/p>\n When Live 105 came back post-COVID, Axelsen came with it. He hosts Soundcheck once a week now, operating remotely from Salt Lake City \u2014 where he relocated five years ago when his wife took a lead graphic designer role with a western wear company. He returns to the Bay once a month, runs Pop Scene from there, and records Soundcheck from there as well.<\/p>\n The virtual era suits him fine. However, it also sharpens his concern about what\u2019s being lost every time a station cuts a live, local personality in favor of automation or syndication.<\/p>\n \u201cThe average person, the average commercial radio listener \u2014 they don\u2019t have time to sit there and listen to a thousand new records a week,\u201d he said. \u201cThey listen to radio stations. They trust that you are going to do the heavy lifting. They expect you to bring the best 20 to them.\u201d<\/p>\n Axelsen still finds music everywhere \u2014 KEXP, Spotify, Pitchfork, Stereogum, NME, music blogs, and trusted booking agents. But his strongest conviction cuts deeper. A skilled on-air personality \u2014 one who bridges the gap between an emerging artist and a mainstream listener without getting too heady or too obscure \u2014 beats any algorithm every time.<\/p>\n \u201cIf you can play someone Phoebe Bridgers and say, \u2018Dave Grohl is a huge fan of this,\u2019 you\u2019ve connected the dots,\u201d Axelsen said. \u201cThat\u2019s the art of a good on-air personality. And that\u2019s what always breaks my heart when I see personalities getting blown out, because I think that is our strongest asset.\u201d<\/p>\n Thirty years of working from the inside shaped that conviction \u2014 from intern to music director to afternoon drive to the weekly specialty show he still hosts today, alongside a club in its fourth decade and a streaming station he built because he simply couldn\u2019t stop.<\/p>\n \u201cEverything I\u2019ve done throughout my career has always just been for the pure, unadulterated love of music,\u201d Axelsen said. \u201cPeriod. Nothing else. That\u2019s always been what\u2019s driven me.\u201d<\/p>\n For Aaron Axelsen<\/em>, that\u2019s not a philosophy. It\u2019s just who he is.<\/p>\n Barrett Media produces daily content on the music, news, and sports media industries. Sign up<\/a> for our newsletters to stay updated and get the latest information right in your inbox.<\/em><\/p>\n David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director\u2019s chair, David\u2019s career spans influential stops at brands such as WIYY 98 Rock,\u00a0WBAL-AM, and\u00a099X. He has worked across multiple formats and ownership groups, including\u00a0iHeartMedia\u00a0and\u00a0Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he\u2019s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has\u2014by creating connection, not just impressions. He can be reached at David@BarrettMedia.com<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n \n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source barrettmedia.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" There\u2019s a moment in every conversation with Aaron Axelsen where you forget you\u2019re talking to someone with three decades of influence in Bay Area alternative radio. He\u2019ll be mid-sentence about booking Arctic Monkeys at his club in 2005, or running a dance party in Oakland in the early \u201990s, and it hits you \u2014 this […]<\/p>\n","protected":false},"author":2,"featured_media":2504112,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[493494,448536,388196,493495,493496,493497,362527,493498,493499,392452],"class_list":["post-2504111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-aaron-axelsen","tag-alternative-radio","tag-barrett-media","tag-bay-area-music","tag-flood-fm","tag-live-105","tag-music-discovery","tag-pop-scene","tag-radio-programming","tag-soundcheck"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/07\/Live-105-Veteran-Aaron-Axelsen-Still-Chasing-New-Music.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2504111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2504111"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2504111\/revisions"}],"predecessor-version":[{"id":2504113,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2504111\/revisions\/2504113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2504112"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2504111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2504111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2504111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/figure>\nCase for the On-Air Personality<\/strong><\/h2>\n
![\"David](\"https:\/\/barrettmedia.com\/wp-content\/uploads\/2026\/04\/David-Hill.jpg\"\/)
<\/div>\n