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Gwyneth Paltrow teased a new Goop Beauty product in a playful Instagram video featuring her in a towel<\/p>\n<\/div>\n<\/li>\n
Paltrow launched Goop in 2008 and has since expanded it into wellness, beauty, and lifestyle products and services<\/p>\n<\/div>\n<\/li>\n
The brand is known for buzzworthy items like the \u201cThis Smells Like My Vagina\u201d candle and crystal vaginal eggs<\/p>\n<\/div>\n<\/li>\n<\/ul>\n
Gwyneth Paltrow<\/a> is baring all in a new video for her brand Goop Beauty.<\/p>\n In a clip Paltrow, 53, shared on Instagram<\/a> on Thursday, July 16, the Marty Supreme<\/em> actress is seen wrapped in a white towel while scrolling on her phone and standing in a wildflower field. A nude Paltrow then cheekily drops her towel before the Goop Beauty logo flashes across the screen.<\/p>\n \u201cWant to shower with us? The next addition to your daily ritual is dropping soon, from goop beauty,\u201d the caption reads.<\/p>\n Paltrow launched Goop in 2008, initially as an email newsletter featuring health and lifestyle advice. The company went on to launch its own cosmetics brand with Goop Beauty and a chain of health-focused delivery food, Goop Kitchen.<\/p>\n Goop has also released several conversation-sparking products throughout the years, including the 2020 candle called \u201cThis Smells Like My Vagina,\u201d and a line of crystal vaginal eggs.<\/p>\n Paltrow\u2019s Goop Home has already released a line of cookware, decor, laundry, garden and home design items. Goop Beauty boasts a skincare and makeup range, while Goop Bath includes a dry brush, a bath soak, and a body polish.<\/p>\n Never miss a story \u2014 sign up for PEOPLE\u2019s free daily newsletter<\/a> to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.<\/p>\n The Academy Award winner was inspired to start the brand a few years after her father, Bruce Paltrow, died from throat cancer in 2002, author Amy Odell wrote in the 2025 book Gwyneth: The Biography<\/em><\/a>, which PEOPLE<\/a> previously shared an exclusive look at.<\/p>\n After a health scare, Odell wrote that Paltrow allegedly began to seek the advice of numerous different doctors, working to \u201coptimize\u201d her lifestyle as much as possible.<\/p>\n Read the original article on People<\/a><\/p>\n<\/div>\n