{"id":2506701,"date":"2026-07-17T22:16:38","date_gmt":"2026-07-17T22:16:38","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2506701"},"modified":"2026-07-17T22:16:38","modified_gmt":"2026-07-17T22:16:38","slug":"designer-debuts-made-a-big-media-impact-during-paris-couture-week","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/designer-debuts-made-a-big-media-impact-during-paris-couture-week\/","title":{"rendered":"Designer Debuts Made a Big Media Impact During Paris Couture Week"},"content":{"rendered":"

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\n\tUnderscoring that designer debuts still attract heaps of attention, Pierpaolo Piccioli\u2019s first couture show for Balenciaga<\/a> garnered $21.3 million in media impact value, or MIV.<\/p>\n

\n\tThe media voice accounted for 88 percent of the event\u2019s total impact, with celebrity attendees Hudson Williams, Cynthia Evro and Teyana Taylor further amplifying the show\u2019s reach.<\/p>\n

\n\tThe French house ranked fourth in Launchmetrics<\/a> data released Friday, behind Dior with $44.3 million, Chanel with $37.3 million and Schiaparelli with $35.2 million in MIV.<\/p>\n

\n\tDuran Lantink\u2019s couture debut for Jean Paul Gaultier netted $9.4 million in MIV, putting the Paris house at number six in the ranking of \u201cpower players.\u201d<\/p>\n

\n\tRounding out the top 10 were Rahul Mishra at number five with $12.3 million euros, Robert Wun at seven with $9 million, Armani Priv\u00e8 at eight with $8.7 million, Manish Malhotra at nine with $8.2 million and Iris Van Herpen at 10 with $6.2 million in MIV.<\/p>\n

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\t\t\t\t\t\t<\/p><\/div><\/div>

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\t\t\t\t\tManish Malhotra fall 2026 couture<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Manish Malhotra<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tMumbai-based Malhotra, whose work has become synonymous with Bollywood glamour, was also new to the official couture calendar.<\/p>\n

\n\tIrish designer Michael Stewart made waves with his first couture show for his Standing Ground label, which generated $1.3 million in MIV, thanks mainly to \u201ceditorial authority rather than celebrity wattage,\u201d Launchmetrics<\/a> said in its report.<\/p>\n

\n\tThe data firm\u2019s proprietary MIV figure tallies the impact of relevant media placements on online, social and print, inclusive of paid, owned and earned mediums.\u00a0<\/p>\n

\n\tBy country, India ranked third in total MIV thanks to celebrities attending the couture debuts of Indian brands, but the U.S. rose to the top with $50.4 million thanks largely to influencer and celebrity voices.<\/p>\n

\n\tActress Heart Evangelista eclipsed all other celebrities with $7.5 million in MIV, ahead of Esha Gupta at $1.7 million and Jennifer Lopez at $1 million.<\/p>\n

\n\tLaunchmetrics ranked Jonathan Anderson, creative director of Dior, as the number four influencer by MIV, behind Sofiane Alarcon, Snejana Onopka and Mohtohsoh.<\/p>\n

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\t\t\t\t\t\t\"Backstage<\/p><\/div><\/div>

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\t\t\t\t\tDior won Paris Couture Week<\/a> in terms of the biggest media impact value.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tDelphine Achard\/WWD<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tOverall, Paris Couture Week<\/a>, which ran from July 6 to 9 in the French capital, generated $239.7 million in MIV, with 69 percent of the value stemming from media voices, 13 percent from influencers, 8 percent from celebrities, 8 percent from owned media and 3 percent from partners.<\/p>\n

\n\tVideo content represented 47 percent of the week\u2019s total impact, with Instagram remaining in the leading social media platform with $128.8 million in MIV.<\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source wwd.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Underscoring that designer debuts still attract heaps of attention, Pierpaolo Piccioli\u2019s first couture show for Balenciaga garnered $21.3 million in media impact value, or MIV. The media voice accounted for 88 percent of the event\u2019s total impact, with celebrity attendees Hudson Williams, Cynthia Evro and Teyana Taylor further amplifying the show\u2019s reach. The French house […]<\/p>\n","protected":false},"author":2,"featured_media":2506702,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[387369,494119,490488],"class_list":["post-2506701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-balenciaga","tag-launchmetrics","tag-paris-couture-week"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/07\/Designer-Debuts-Made-a-Big-Media-Impact-During-Paris-Couture.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2506701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2506701"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2506701\/revisions"}],"predecessor-version":[{"id":2506703,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2506701\/revisions\/2506703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2506702"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2506701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2506701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2506701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}