<\/p>\n
This week, global superstars <\/span>BTS<\/b><\/a> sent ARMY into a frenzy with the premiere of their music video, \u201c<\/span>NORMAL<\/span><\/a>.\u201d <\/span>Debuting first on Spotify, it quickly made history by becoming the most-streamed K-Pop music video in a single day on the platform.<\/span><\/p>\n The video <\/span>explores a deeply personal side of BTS, set around a late-night party and the quiet morning after. It captures what life looks like for the artists when they\u2019re finally out of the spotlight and taking a moment for themselves.<\/span><\/p>\n Their record-breaking drop is the latest music video from <\/span>ARIRANG<\/span><\/i><\/a>, the group\u2019s chart-topping fifth studio album. On <\/span>March 20, the album became the most-streamed K-Pop album in Spotify history.<\/span><\/p>\n To mark their return earlier this year, Spotify teamed up with BTS for a series of immersive live events that brought ARMY together in cities around the world.<\/span><\/p>\n As part of the festivities, <\/span>BTS took the stage<\/span><\/a> at New York City\u2019s Pier 17 for a live show that marked their first U.S. performance in four years.<\/span><\/p>\n In addition<\/span>, we also introduced in-app experiences like <\/span>Decoding ARIRANG <\/b>and the <\/span>BTS Music Quiz<\/b><\/a> that gave ARMY new, immersive ways to interact with music they love.<\/span><\/p>\n Anyone tuned into the pop universe already knows BTS is one of the most dominant forces in music today, with their tracks featured on over 130 million user-generated Spotify playlists.<\/span><\/p>\n To date, the group has had six songs inducted into <\/span>Spotify\u2019s Billions Club<\/span><\/a>, including \u201c<\/span>Dynamite<\/span><\/a>,\u201d \u201c<\/span>My Universe<\/span><\/a>,\u201d \u201c<\/span>Butter<\/span><\/a>,\u201d \u201c<\/span>Boy With Luv (feat. Halsey)<\/span><\/a>,\u201d \u201c<\/span>FAKE LOVE<\/span><\/a>,\u201d and \u201c<\/span>Life Goes On<\/span><\/a>.\u201d<\/span><\/p>\n And because ARMY knows no borders, listeners are pressing play all over the world, with the U.S., Japan, and Peru ranking among the top countries streaming the group.<\/span><\/p>\n Currently available in<\/span> beta markets<\/span><\/a> for Premium subscribers, music videos on Spotify give fans a new way to experience their favorite tracks, alongside exclusive content like live performances and covers.<\/span><\/p>\n Just ahead of BTS\u2019 record-breaking drop, <\/span>Jelly Roll<\/b><\/a> launched his music video for \u201c<\/span>Hands Up<\/span><\/a>\u201d exclusively on Spotify for 48 hours.<\/span><\/p>\n Watch BTS\u2019 music video for their hit song \u201cNORMAL.\u201d\u00a0<\/span><\/i><\/p>\nCelebrating the <\/b>ARIRANG<\/i><\/b> era<\/b><\/h2>\n
BTS by the numbers<\/b><\/h2>\n
Fans watch first on Spotify<\/b><\/h2>\n