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Chart success meets cinematic storytelling in P1Harmony\u2019s latest release. The group continues the momentum of their \u2018Unique\u2019 album, released to career-best sales, with a new music video for the album track \u201cL.O.Y.L.,\u201d out now.<\/p>\n
\u2018Unique\u2019 debuted at number four on the Billboard 200 with 58,000 equivalent-album units earned, marking P1Harmony\u2019s first top five album entry in the U.S. and the highest first-week sales of their career. Globally, the EP surpassed half a million physical albums sold within a week. According to South Korea\u2019s real-time Hanteo Chart, \u2018Unique\u2019 sold 503,745 copies in its opening week, another career high for the group.<\/p>\n
\u201cL.O.Y.L.\u201d quickly became a fan favorite following the album\u2019s release, praised for its experimental production alongside flirty, heartfelt lyrics. Members Intak and Jongseob are credited as co-writers on the track. The new music video premiered March 18 and earned more than three million views within four days.<\/p>\n
The album is led by its title track \u201cUnique,\u201d built around heavy percussion inspired by Brazilian funk. Sung in English, Korean and Spanish, the shape-shifting track channels P1Harmony\u2019s dynamic energy and unwavering confidence in their crew. Lyrics like \u201cEverything we do, we do as one\u201d and \u201cSabemos que somos Unique\u201d reinforce the song\u2019s central message: nothing to fear, as long as they\u2019re together. Since release, the \u201cUnique\u201d music video has earned more than 16 million YouTube views and 1.5 million Spotify streams.<\/p>\n
The \u201cL.O.Y.L.\u201d video continues the group\u2019s ongoing cinematic storyline, first introduced in their debut science-fiction film \u2018P1H: The Beginning of a New World.\u2019 Members Keeho, Theo, Jiung, Intak, Soul and Jongseob now find their characters accepting their fate and awakening to the heroes within, told through transcendent visuals.<\/p>\n
\u2018Unique\u2019 follows a banner year for P1Harmony, who also released \u2018Duh,\u2019 their first project to surpass 400,000 copies sold globally and third to reach number one on the Billboard U.S. World Albums chart, and \u2018Ex,\u2019 their first-ever English-language project, which debuted at number nine on the Billboard 200.<\/p>\n
The group\u2019s 2025 P1Harmony Live Tour, P1ustage H: Most Wanted, spanned Asia, Oceania, Latin America and North America, including the group\u2019s first-ever arena shows in the U.S. The tour concluded with encore shows in Seoul in early March, where P1Harmony gave the first live performances of \u201cUnique\u201d and \u201cL.O.Y.L.\u201d to sold-out crowds across three shows. The group is now actively promoting \u2018Unique\u2019 in Korea, marking their first comeback there in ten months.<\/p>\n\n