{"id":2509961,"date":"2026-07-20T20:01:25","date_gmt":"2026-07-20T20:01:25","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2509961"},"modified":"2026-07-20T20:01:25","modified_gmt":"2026-07-20T20:01:25","slug":"snowfest-2026-returns-to-downtown-two-rivers-july-24-26","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/snowfest-2026-returns-to-downtown-two-rivers-july-24-26\/","title":{"rendered":"SnowFest 2026 returns to downtown Two Rivers July 24-26"},"content":{"rendered":"<p><\/p>\n<div id=\"\">\n<p><story-emphasis util-module-path=\"elements\/story\" section=\"entertainment\" link=\"\/entertainment\"\/><\/p>\n<hr class=\"colorbar\" style=\"background:#009bff\"\/>\n<h2 class=\"display-5 subhead spacer-small\">The festival celebrates a 1936 snow-in-July surprise with eight bands, family activities, vendors, raffles and a parade.<\/h2>\n<\/p>\n<div id=\"videoWrap\" class=\"spacer-large videoWrap\" style=\"position:relative\"><media-video video-id=\"90691888007\" title=\"Two Rivers summer events include fireworks, festivals and beach fun\" poster=\"https:\/\/www.gannett-cdn.com\/presto\/2023\/06\/21\/PSHE\/885485f1-c9ef-43b9-9c9d-2ec0e5b48c2e-062023_SHE_Summer_arrives_gck-08.JPG?crop=2886,1624,x298,y0\" util-module-path=\"elements\/media\" placement=\"snow-video-story-priority\"><\/p>\n<div id=\"uwVideoPlaceholder\" slot=\"placeholder\" style=\"z-index:19;width:100%;padding-bottom:56.25%;position:relative\"><\/p>\n<div class=\"vidplaybtn\" style=\"display:-moz-box;display:-ms-flexbox;display:-webkit-flex;display:flex;background-color:rgba(0,0,0,.4);border:2px solid #fff;border-radius:80px;cursor:pointer;height:80px;width:80px;position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);z-index:10\"><img decoding=\"async\" class=\"vidplayicon\" src=\"https:\/\/www.gannett-cdn.com\/appservices\/universal-web\/universal\/icons\/icon-play-alt-white.svg\" alt=\"play\" style=\"height:40px;margin:auto 18px auto 27px;width:40px\"\/><\/div>\n<\/div>\n<div slot=\"videoDetails\" id=\"videoDetails\" class=\"videoDetails\" style=\"padding-top:8px;padding-bottom:8px\">\n<div id=\"videoDetailsContainer\" class=\"videoDetailsContainer\" hidden=\"\">\n<p>Two Rivers summer events include fireworks, festivals and beach fun<\/p>\n<p>A comprehensive guide to the festivals, beach nights and family fun happening in Two Rivers throughout the 2026 summer season.<\/p>\n<p>Wochit, Brandon Reid<\/p>\n<\/div>\n<\/div>\n<p><\/media-video><\/div>\n<p><story-highlights class=\"spacer-small column ten-column no-gutter\" util-module-path=\"elements\/story\"><\/p>\n<ul>\n<li>In 1936, a snow pile was discovered in Two Rivers, Wisconsin, during the month of July.<\/li>\n<li>The city commemorates this event with an annual festival called SnowFest.<\/li>\n<li>This year&#8217;s festival, SnowFest 2026: Cool City Vibes, will take place from July 24-26.<\/li>\n<li>The event will feature live music, a parade, family activities and snow.<\/li>\n<\/ul>\n<p><\/story-highlights><partner-banner util-module-path=\"elements\/partner\" class=\"spacer-large\" min-height=\"390\" fluid=\"\" outstream=\"\"\/>\n<p>TWO RIVERS \u2013 You\u2019ve heard of Christmas in July. But how about snow in July?<\/p>\n<partner-banner util-module-path=\"elements\/partner\" class=\"spacer-large\" min-height=\"600\" fluid=\"\" outstream=\"\" momentum=\"\"\/>\n<p>Ninety years ago, Two Rivers residents were tickled to find a snow pile that had lasted to the middle of summer under a pile of dirt at a construction site on the city\u2019s south side.<\/p>\n<p class=\"related-link\"><span class=\"exclude-from-newsgate\"><strong style=\"margin-right:3px\">Two Rivers summer events: <\/strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.htrnews.com\/story\/entertainment\/events\/2026\/06\/25\/two-rivers-summer-events-fireworks-festivals-beach-fun\/90690704007\/\" rel=\"noreferrer\" target=\"_blank\">Two Rivers summer calendar has SnowFest, beach nights, music and more<\/a><\/span><\/p>\n<p><media-gallery-promo asset-id=\"12301542002\" class=\"column ten-column no-gutter spacer-large\"\/><\/p>\n<h2 class=\"presto-h2 wp-block-heading\">How a July snow pile became a Two Rivers festival<\/h2>\n<p>The snow, discovered July 9, 1936, astonished community members and attracted attention far beyond Wisconsin.<\/p>\n<p>But the city didn\u2019t let the unusual occurrence fade into local folklore. Instead, it launched a tradition of celebrating snow in July.<\/p>\n<p><media-image image-set=\"https:\/\/www.gannett-cdn.com\/authoring\/authoring-images\/2026\/07\/08\/PMAC\/90853508007-finding-snow-photo.jpg bestCrop, https:\/\/www.gannett-cdn.com\/authoring\/authoring-images\/2026\/07\/08\/PMAC\/90853508007-finding-snow-photo.jpg?crop=2708,2032,x0,y125 4:3, https:\/\/www.gannett-cdn.com\/authoring\/authoring-images\/2026\/07\/08\/PMAC\/90853508007-finding-snow-photo.jpg?crop=1713,2282,x541,y0 3:4, https:\/\/www.gannett-cdn.com\/authoring\/authoring-images\/2026\/07\/08\/PMAC\/90853508007-finding-snow-photo.jpg?crop=2708,1524,x0,y342 16:9\" image-alt=\"\" credit=\"Provided by the City of Two Rivers\" caption=\"Surprised residents discover snow under a pile of dirt on July 9, 1936, on the southside of Two Rivers, Wis.\" orientation=\"horizontal\" class=\"spacer-large\" util-module-path=\"elements\/media\"\/><\/p>\n<p class=\"related-link\"><span class=\"exclude-from-newsgate\"><strong style=\"margin-right:3px\">SnowFest&#8217;s return: <\/strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.htrnews.com\/story\/entertainment\/2021\/07\/20\/two-rivers-snowfest-2021-schedule-events-history-how-started\/8002089002\/\" rel=\"noreferrer\" target=\"_blank\">Two Rivers&#8217; Snowfest returns after 23 years away: How it started and what&#8217;s planned<\/a><\/span><\/p>\n<partner-banner util-module-path=\"elements\/partner\" fluid=\"\" bottom=\"\" lazy=\"\" class=\"spacer-large\" min-height=\"390\" outstream=\"\"\/>\n<h2 class=\"presto-h2 wp-block-heading\">SnowFest 2026 returns to downtown Two Rivers<\/h2>\n<p>That tradition returns this year with SnowFest 2026: Cool City Vibes, taking place July 24-26 in downtown Two Rivers. The festival celebrates the city\u2019s remarkable story while showcasing the community that has grown around it, according to a city news release.<\/p>\n<partner-inline util-module-path=\"elements\/partner\" class=\"spacer-large\" placement=\"native-article_link\" sizes=\"[[300, 250], [3, 3]]\" min-height=\"250\" fluid=\"\" outstream=\"\"\/>\n<p>\u201cEvery year, we\u2019re reminded that SnowFest started because of something truly extraordinary,\u201d SnowFest organizers said in the release. \u201cFinding snow in July isn\u2019t something you expect to see anywhere, let alone in Wisconsin. It\u2019s a story that makes people smile, sparks curiosity and gives us a reason to celebrate the community that has kept the story alive for generations.\u201d<\/p>\n<p><cta-atoms-container-inline util-module-path=\"elements\/cta\" class=\"spacer-large\"\/><\/p>\n<p>This year\u2019s theme is \u201cCool City Vibes,\u201d meant to capture what visitors enjoy about the area, including downtown Two Rivers and the Lake Michigan shoreline.<\/p>\n<h2 class=\"presto-h2 wp-block-heading\">What to know about SnowFest 2026 events<\/h2>\n<p>The event includes live entertainment from eight bands, family-friendly activities, a vendor fair, free bingo, raffles, and local food and beverages. A parade will feature the city\u2019s mascot, Chiller, and snow.<\/p>\n<partner-banner util-module-path=\"elements\/partner\" fluid=\"\" bottom=\"\" lazy=\"\" class=\"spacer-large\" min-height=\"600\" outstream=\"\" momentum=\"\"\/><partner-inline util-module-path=\"elements\/partner\" placement=\"native-article_link\" sizes=\"[[300, 250], [3, 3]]\" min-height=\"250\" fluid=\"\" outstream=\"\"\/>\n<p>Events are held at Neshotah Park, 2111 Pierce St., in Two Rivers, right across from one of Lake Michigan&#8217;s best sandy beaches.<\/p>\n<p>The Two Rivers SnowFest Parade will take place at 11 a.m. July 25. This year\u2019s parade features a new route along Garfield Street from 29th Street to 22nd Street, ending two blocks from Neshotah Park.<\/p>\n<h2 class=\"presto-h2 wp-block-heading\">Where to find the SnowFest schedule and updates<\/h2>\n<p>For a complete event schedule, raffle ticket locations, volunteer opportunities and festival updates, visit <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/trsnowfest.org\/\">trsnowfest.org<\/a> or follow Two Rivers SnowFest on social media.<\/p>\n<p><em>Contact reporter Patti Zarling at <a rel=\"nofollow\" target=\"_blank\" href=\"mailto:pzarling@usatodayco.com\">pzarling@usatodayco.com<\/a> or call 920-606-2575.<\/em><\/p>\n<lit-timestamp class=\"column ten-column no-gutter spacer-small\" slot=\"timestamp\" publishdate=\"2026-07-20 09:30:58.538704824 +0000 UTC\" updatedate=\"2026-07-20 09:30:58.538704824 +0000 UTC\"\/><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.htrnews.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The festival celebrates a 1936 snow-in-July surprise with eight bands, family activities, vendors, raffles and a parade. Two Rivers summer events include fireworks, festivals and beach fun A comprehensive guide to the festivals, beach nights and family fun happening in Two Rivers throughout the 2026 summer season. Wochit, Brandon Reid In 1936, a snow pile [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2509962,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[30218,43013,54641,6297,284334,22034,239348,239372,239374,51971,345132,345135,25632,239349,339770,350516,24392,21739,22764,345133,21738,239343,239347,23759,147314,346159,69477,67134,23152,284335,153291,240351,239344,22765,345594,371307],"class_list":["post-2509961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-ai","tag-content","tag-destinations","tag-eamotion","tag-enabled","tag-events","tag-events-u0026-listings","tag-geographic","tag-geographic-reference","tag-highlights","tag-holiday","tag-holiday-marketplace-hub","tag-holidays","tag-holidays-u0026-seasonal-events","tag-hub","tag-lakes","tag-listings","tag-local","tag-local-news","tag-marketplace","tag-news","tag-overall","tag-overall-positive","tag-positive","tag-reference","tag-region","tag-seasonal","tag-sharing","tag-story","tag-story-highlights-ai-enabled","tag-tourist","tag-tourist-destinations","tag-u0026","tag-weather","tag-wi","tag-wi-content-sharing-lakes-region"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/07\/SnowFest-2026-returns-to-downtown-Two-Rivers-July-24-26-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2509961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2509961"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2509961\/revisions"}],"predecessor-version":[{"id":2509963,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2509961\/revisions\/2509963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2509962"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2509961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2509961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2509961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}