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Applications are now open for the latest round of the Liveline Fund<\/a>, designed to support the UK grassroots music sector, following several successful pilot projects.<\/p>\n Delivered by Music Venue Trust (MVT) in partnership with Save Our Scene (SOS) and the Association Of Independent Promoters<\/a> (AIP), the initiative identifies the specific barriers preventing shows, tours and local programming from happening and seeks to remove them through targeted, incentive-led support.<\/p>\n It is open to grassroots venues, independent promoters, in-house venue programmers and artist representatives \u2013 including managers, booking agents and artists themselves\u00a0<\/p>\n Funding can support individual shows, tour dates, regular venue programmes, promoter development initiatives and longer-term activity that strengthens local live music ecosystems.<\/p>\n The scheme operates across four funding streams\u00a0designed to address the structural challenges that have made grassroots touring increasingly difficult across the UK:<\/p>\n
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<\/p>\n With Liveline, we are all working together to bring truly revolutionary support to the market<\/p>\n
<\/p>\n Mark Davyd, Music Venue Trust<\/p>\n
\n<\/p><\/blockquote>\n Every application is assessed individually, allowing support to be tailored to the specific circumstances of each venue, promoter, artist or tour.<\/p>\n “The collapse of touring across the UK requires a robust and coordinated response from venues, bookers, promoters, agents, managers and artists,” said Music Venue Trust CEO Mark Davyd<\/a>. “With Liveline, we are all working together to bring truly revolutionary support to the market.<\/p>\n “Liveline means everyone involved in creating, producing, developing and delivering a show, can move forward with confidence, get shows happening, and be focused on the need to reignite towns and cities across the country with the thrill of extraordinary live music. We are a music nation, and music is written deep into our history. Liveline ensures music remains part of our future.\u201d<\/p>\n Funding for the initiative has been provided by Coldplay<\/a>, who donated 10% of their proceeds from their 2025 UK stadium tour to support grassroots music venues, artists and promoters, and the LIVE Trust<\/a>.\u00a0<\/p>\n \u201cIndependent promoters are a major force behind live music in communities across the UK, but too often they\u2019re forced to make decisions based on financial risk rather than artistic ambition,” said AIP chair\u00a0Luke Hinton. “Liveline gives promoters the confidence to back emerging artists, develop new audiences and invest in local music scenes that might otherwise be left behind.<\/p>\n “We\u2019re proud to be partnering with Music Venue Trust and Save Our Scene on an initiative that recognises promoters as an essential part of the grassroots music ecosystem and helps create more opportunities for live music to thrive.\u201d<\/strong><\/p>\n
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