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Spotify<\/a><\/strong> has launched its first chart dedicated to music videos.<\/p>\n The Music Video Charts Global<\/strong>, which went live on Tuesday (July 21)<\/strong>, ranks the top 50<\/strong> videos worldwide by daily stream count, according to the company.<\/p>\n It arrives as Spotify<\/strong> also, for the first time, lets artists pitch their music videos directly to its editorial team for playlist consideration.<\/p>\n Both features are part of an expansion of video across the platform, which now counts nearly 100,000<\/strong> artists in a beta that lets them upload full-length videos themselves.<\/p>\n The chart sits within Spotify<\/strong>\u2018s Charts and Music Video Playlists hubs, and every Tuesday<\/strong> the company says it will spotlight the top 10 videos across its social channels.<\/p>\n Video pitches work in the same way as Spotify<\/strong>\u2018s pitching tool for songs, with artists sharing a video\u2019s concept, mood and visual style for consideration on playlists including Best New Videos, Live Performances and Today\u2019s Top Videos.<\/p>\n Only videos that are unreleased, or released within the past seven days<\/strong>, qualify, whether delivered by a label or distributor or uploaded through Spotify for Artists<\/strong>.<\/p>\n Spotify<\/strong> framed the expansion around data it says links watching a video to more streaming, not just more views.<\/p>\n After watching a full-length video, listeners stream that song 64%<\/strong> more over the following three weeks than fans who only heard the audio, the company said.<\/p>\n They are also 1.4 times<\/strong> more likely to save, share or add it to a playlist.<\/p>\n Those listeners go on to stream the rest of an artist\u2019s catalog 57%<\/strong> more over the same period, according to Spotify<\/strong>.<\/p>\n Listeners the company classes as \u201csuper listeners\u201d stream that artist 62%<\/strong> more after watching a video.<\/p>\n That \u201csuper listener\u201d lift equates to more than an hour and 40 minutes<\/strong> of additional listening on average, the company said.<\/p>\n \u201cThat listening lift isn\u2019t accidental \u2013 it\u2019s the result of Spotify<\/strong> building video into the core of how music gets delivered, pitched, discovered, and measured,\u201d the company said.<\/p>\n Charlie Hellman<\/strong>, Spotify<\/strong>\u2018s Head of Music, said when the feature reached the US<\/strong> and Canada<\/strong> in December<\/strong> that music videos are \u201coften the moment when an artist\u2019s world really clicks for a listener \u2013 when the song and the visuals come together and turn a stream into fandom.\u201d<\/p>\n Spotify<\/strong> first launched full-length music videos in beta in March 2024<\/a>, across 11 markets<\/strong> that did not include the US<\/strong>.<\/p>\n It expanded the test to 85<\/strong> more countries in October 2024<\/strong>, before bringing the feature to Premium users in the US and Canada in December 2025<\/a>.<\/p>\n Until June<\/strong>, those videos reached Spotify<\/strong> only through labels and distributors, or via DistroKid<\/a><\/strong>\u2018s DistroVid<\/strong> service, which began carrying videos to the platform in June 2025<\/strong>.<\/p>\n That changed on June 17<\/strong>, when Spotify<\/strong> began letting artists in the beta upload live performances<\/a>, studio sessions, covers and official music videos themselves, all of which it says are royalty-bearing and may be chart-eligible.<\/p>\n The rollout coincided with Spotify<\/strong> ending support for new uploads of Clips<\/strong>, its short-form video format, with the Clips tab on artist profiles set to become a Video tab over time.<\/p>\n Spotify<\/strong> has also leaned on video in podcasting, reporting in late 2025<\/strong> that almost 500,000<\/strong> video podcast shows were on the platform and that time spent with video content had more than doubled year-over-year.<\/p>\n In October<\/strong>, it agreed a deal with Netflix<\/a><\/strong> to bring video versions of Spotify Studios<\/strong> and The Ringer<\/strong> podcasts to the streaming service from early 2026<\/strong>.<\/p>\n The video expansion has run alongside licensing deals Spotify<\/strong> signed with Universal Music Group<\/a><\/strong>, Sony Music<\/a><\/strong> and Warner Music Group<\/a><\/strong> during 2025<\/strong>, each of which referenced audiovisual content.<\/p>\n Spotify<\/strong> also agreed an opt-in portal with the National Music Publishers\u2019 Association<\/strong> for expanded audiovisual rights in the US<\/strong>.<\/p>\n The push steps up Spotify<\/strong>\u2018s challenge to YouTube<\/a><\/strong>, which has long dominated music video streaming globally.<\/p>\n YouTube<\/strong> offers official videos, live versions and covers alongside YouTube Music<\/a><\/strong>, which is bundled into YouTube Premium<\/strong>.<\/p>\n Apple Music<\/a><\/strong> and Amazon Music<\/a><\/strong> also carry music videos and high-resolution audio, while TikTok<\/strong> remains a rival for music discovery and for the listening time Spotify<\/strong> wants to keep inside its own app.<\/p>\n Spotify<\/strong> is expanding video as it works to lift engagement and revenue per user across a base of 761 million<\/strong> monthly active users.<\/p>\n The company posted record quarterly operating income of \u20ac715 million (USD $836.8 million)<\/strong> in Q1 2026<\/a>, on revenue of \u20ac4.533 billion<\/strong> that was up 14% year-over-year<\/strong> <\/span>at constant currency.<\/p>\n Its Premium subscriber base grew by 3 million<\/strong> <\/span>in the quarter to 293 million<\/strong>, and its gross margin reached 33%<\/strong>.<\/p>\n That growth has been fueled partly by price increases, including a US<\/strong> hike announced in January<\/strong> and effective from February<\/strong> that raised the individual Premium plan from $11.99<\/strong> to $12.99<\/strong> per month.<\/p>\n Spotify<\/strong> has tied video to the same strategy behind its push to segment listeners and charge superfans more.<\/p>\n On an earnings call last year, co-founder Daniel Ek<\/a><\/strong> said the company was \u201cgoing all in on [its] core and investing in more music experiences.\u201d<\/p>\n