{"id":2512276,"date":"2026-07-22T10:13:07","date_gmt":"2026-07-22T10:13:07","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2512276"},"modified":"2026-07-22T10:13:07","modified_gmt":"2026-07-22T10:13:07","slug":"flutter-entertainment-stock-falls-as-rising-prediction-market-volumes-pressure-traditional-gambling","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/flutter-entertainment-stock-falls-as-rising-prediction-market-volumes-pressure-traditional-gambling\/","title":{"rendered":"Flutter Entertainment Stock Falls as Rising Prediction Market Volumes Pressure Traditional Gambling"},"content":{"rendered":"<p><\/p>\n<div>\n<h2 id=\"h-k-ey-stats-for-flutter-entertainment-stock\" class=\"wp-block-heading\">K<strong>ey Stats<\/strong> for Flutter Entertainment <strong>Stock<\/strong><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Price change for Flutter Entertainment stock in last 6 months:<\/strong> -44%<\/li>\n<li><strong>$FLUT Stock Price as of Jul. 21:<\/strong> $101<\/li>\n<li><strong>52-Week High:<\/strong> $314<\/li>\n<li><strong>$FLUT Stock Price Target: <\/strong>$158<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><em><strong><em><strong><strong><em><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/app.tikr.com\/register?ref=tikrblog\" target=\"_blank\" rel=\"noreferrer noopener\">Now Live: Discover how much upside your favorite stocks could have using TIKR\u2019s new Valuation Model (It\u2019s free)<\/a><\/em><\/strong><\/strong><\/em><\/strong><\/em><strong><em><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/app.tikr.com\/register?ref=tikrblog\">&gt;&gt;&gt;<\/a><\/em><\/strong><\/p>\n<h2 id=\"h-what-happened\" class=\"wp-block-heading\">What Happened?<\/h2>\n<p class=\"wp-block-paragraph\">Flutter Entertainment (<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/app.tikr.com\/stock\/about?cid=1303244&amp;tid=8969461&amp;ref=49x9sy\">FLUT<\/a>) stock is falling this week, down nearly 4% and on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.indmoney.com\/blog\/us-stocks\/michael-burry-draftkings-dkng-flutter-entertainment-flut-sports-betting-stocks-analysis\">track for its fourth straight losing session<\/a>. The <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2026\/07\/20\/stock-market-today-live-updates.html\">pressure is coming from prediction markets<\/a>, the newer, unregulated betting-style platforms like Kalshi that are eating into traditional sportsbook activity. <\/p>\n<p class=\"wp-block-paragraph\">Bank of America noted prediction market volume hit about $10 billion in June, and the share of DraftKings users who also use Kalshi jumped to 9.5% from just 4% in January.<\/p>\n<p class=\"wp-block-paragraph\">Analysts also flagged a gap between expectations and reality for FanDuel, Flutter\u2019s biggest brand. Bank of America\u2019s EBITDA estimate for FanDuel sits at $634 million, well below Flutter\u2019s own guidance of roughly $970 million.<\/p>\n<p class=\"wp-block-paragraph\">Both Flutter and DraftKings still carry a neutral rating from the firm, but analysts say they want more clarity on FanDuel Predicts\u2019 strategy heading into the NFL season when Flutter reports earnings on August 5.<\/p>\n<p class=\"wp-block-paragraph\">This comes as Flutter itself has acknowledged a tougher stretch. <\/p>\n<ul class=\"wp-block-list\">\n<li>Q1 U.S. revenue grew 6%, but active monthly players slipped 1% year over year after high sportsbook margins late last year thinned out the customer base. <\/li>\n<li>The company has since rolled out fixes, including a new loyalty program and a product called Bet Protect+, which lets customers insure bets for a small fee. <\/li>\n<li>Adoption of Bet Protect+ has come in at double the company\u2019s original expectations.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><figcaption class=\"wp-element-caption\">FLUT Stock Revenue, EBIT and Free Cash Flow Estimates in Billion USD (<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/app.tikr.com\/register?ref=tikrblog\">TIKR<\/a>)<\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">Despite the near-term stock weakness, Flutter stands out to some investors precisely because of how far it\u2019s fallen. <\/p>\n<p class=\"wp-block-paragraph\">Shares are down roughly 66% from their all-time high, a decline notable enough that investor Michael Burry disclosed a full-sized long position in both Flutter and DraftKings on July 8, arguing the market is pricing these companies as if their best days are over. <\/p>\n<p class=\"wp-block-paragraph\">Together, the two companies control about 78% of the U.S. online sports betting market.<\/p>\n<p class=\"wp-block-paragraph\"><strong><a rel=\"nofollow\" target=\"_blank\" style=\"font-weight: bold; font-style: italic;\" href=\"https:\/\/app.tikr.com\/register?ref=tikrblog\">See analysts\u2019 growth forecasts and price targets for Flutter Entertainment<\/a><\/strong> <strong><a rel=\"nofollow\" target=\"_blank\" style=\"font-weight: bold; font-style: italic;\" href=\"https:\/\/app.tikr.com\/register?ref=tikrblog\">stock (It\u2019s free) &gt;&gt;&gt;<\/a><\/strong><\/p>\n<h2 id=\"h-what-the-market-is-telling-us-about-flutter-entertainment-stock\" class=\"wp-block-heading\">What the Market Is Telling Us About Flutter Entertainment Stock<\/h2>\n<p class=\"wp-block-paragraph\">The drop in Flutter Entertainment stock shows investors are genuinely worried that prediction markets could pull meaningful volume away from regulated sportsbooks. <\/p>\n<p class=\"wp-block-paragraph\">That said, Flutter itself has said it\u2019s seeing only limited cannibalization so far, pointing to differences in customer age and behavior between the two products.<\/p>\n<figure class=\"wp-block-image size-full\"><img width=\"3468\" height=\"3975\" data-public-id=\"images\/FLUT_valuation_model_118984222d8\/FLUT_valuation_model_118984222d8.webp\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/tikr\/images\/w_3468,h_3975,c_scale\/f_webp,q_auto\/v1784700180\/images\/FLUT_valuation_model_118984222d8\/FLUT_valuation_model_118984222d8.webp?_i=AA\" alt=\"\" class=\"wp-post-118954 wp-image-118984\" data-format=\"webp\" data-transformations=\"f_webp,q_auto\" data-version=\"1784700180\" data-seo=\"1\" srcset=\"https:\/\/res.cloudinary.com\/tikr\/images\/f_webp,q_auto\/v1784700180\/images\/FLUT_valuation_model_118984222d8\/FLUT_valuation_model_118984222d8.webp?_i=AA 3468w, https:\/\/res.cloudinary.com\/tikr\/images\/w_1200,h_1375,c_scale\/f_webp,q_auto\/v1784700180\/images\/FLUT_valuation_model_118984222d8\/FLUT_valuation_model_118984222d8.webp?_i=AA 1200w, https:\/\/res.cloudinary.com\/tikr\/images\/w_1400,h_1605,c_scale\/f_webp,q_auto\/v1784700180\/images\/FLUT_valuation_model_118984222d8\/FLUT_valuation_model_118984222d8.webp?_i=AA 1400w, https:\/\/res.cloudinary.com\/tikr\/images\/w_300,h_344,c_scale\/f_webp,q_auto\/v1784700180\/images\/FLUT_valuation_model_118984222d8\/FLUT_valuation_model_118984222d8.webp?_i=AA 300w\" sizes=\"auto, (max-width: 3468px) 100vw, 3468px\"\/><figcaption class=\"wp-element-caption\">FLUT Stock Valuation Model (<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/app.tikr.com\/register?ref=tikrblog\">TIKR<\/a>)<\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">For now, the market seems split. <\/p>\n<p class=\"wp-block-paragraph\">Analysts are cautious but not bearish, keeping neutral ratings, while a well-known contrarian investor is betting the selloff has gone too far. <\/p>\n<p class=\"wp-block-paragraph\">With earnings coming August 5, the market will be watching closely for signs of whether Flutter Entertainment stock can stabilize or whether prediction market pressure keeps building.<\/p>\n<p class=\"wp-block-paragraph\"><strong><em><strong><em><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/app.tikr.com\/register?ref=tikrblog\"><strong><em\/><\/strong><\/a><strong><em><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/app.tikr.com\/register?ref=tikrblog\" target=\"_blank\" rel=\"noreferrer noopener\">Estimate a company\u2019s fair value instantly (Free with TIKR) &gt;&gt;&gt;<\/a><\/em><\/strong><\/em><\/strong><\/em><\/strong><\/p>\n<h2 id=\"h-how-much-upside-does-flutter-entertainment-stock-have-from-here\" class=\"wp-block-heading\">How Much Upside Does Flutter Entertainment Stock Have From Here?<\/h2>\n<p class=\"wp-block-paragraph\">With TIKR\u2019s\u00a0<strong>new Valuation Model tool<\/strong>, you can estimate a stock\u2019s potential share price in under a minute.<\/p>\n<p class=\"wp-block-paragraph\">All it takes is three simple inputs:<\/p>\n<ol class=\"wp-block-list\">\n<li><em>Revenue Growth<\/em><\/li>\n<li><em>Operating Margins<\/em><\/li>\n<li><em>Exit P\/E Multiple<\/em><\/li>\n<\/ol>\n<p class=\"wp-block-paragraph\">If you\u2019re not sure what to enter, TIKR automatically fills in each input using analysts\u2019 consensus estimates, giving you a quick, reliable starting point.<\/p>\n<p class=\"wp-block-paragraph\">From there, TIKR calculates the potential share price and total returns under\u00a0<strong>Bull, Base, and Bear<\/strong>\u00a0<strong>scenarios<\/strong>\u00a0so you can quickly see whether a stock looks\u00a0<strong>undervalued or overvalued<\/strong>.<\/p>\n<p class=\"wp-block-paragraph\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/app.tikr.com\/register?ref=tikrblog\"\/><strong><em><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/app.tikr.com\/register?ref=tikrblog\"><strong><em>See a stock\u2019s true value in under 60 seconds (Free with TIKR) &gt;&gt;&gt;<\/em><\/strong><\/a><\/em><\/strong><\/p>\n<h2 id=\"h-looking-for-new-opportunities\" class=\"wp-block-heading\">Looking for New Opportunities?<\/h2>\n<h2 id=\"h-disclaimer\" class=\"wp-block-heading\"><strong>Disclaimer:<\/strong><\/h2>\n<p class=\"wp-block-paragraph\"><em>Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal\u2019s investment data and analysts\u2019 estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!<\/em><\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.tikr.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Stats for Flutter Entertainment Stock Price change for Flutter Entertainment stock in last 6 months: -44% $FLUT Stock Price as of Jul. 21: $101 52-Week High: $314 $FLUT Stock Price Target: $158 Now Live: Discover how much upside your favorite stocks could have using TIKR\u2019s new Valuation Model (It\u2019s free)&gt;&gt;&gt; What Happened? Flutter Entertainment [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2512277,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2512276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/07\/Flutter-Entertainment-Stock-Falls-as-Rising-Prediction-Market-Volumes-Pressure-scaled.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2512276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2512276"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2512276\/revisions"}],"predecessor-version":[{"id":2512278,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2512276\/revisions\/2512278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2512277"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2512276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2512276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2512276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}