<\/p>\n
\n\tFox Entertainment<\/a> has joined Disney, the New York Times, Adobe and other members of the Alliance for Responsible Innovation in the Arts & Media (ARIAM<\/a>), becoming the latest entertainment company to advocate for AI guardrails as many figure out how to navigate the technology\u2019s impact on their businesses.<\/p>\n \n\t\u201cFox is excited about AI\u2019s potential to support human creativity and the delivery of great entertainment for audiences around the world,\u201d\u00a0Jennifer Jones, Fox\u2019s senior vice president of business and legal affairs, said in a statement provided to Variety<\/em>. \u201cWe believe responsible AI can unlock the next generation of storytelling and creative innovation, and we\u2019re proud to support\u00a0ARIAM in advancing this important mission.\u201d<\/p>\n \n\tMembers of ARIAM<\/a> include Cond\u00e9 Nast, the Financial Times, ITV, Advance, the BBC, Cambridge University Press & Assessment, U.K. publisher Reach and Wiley. The coalition was founded by Victoria Furniss, CEO of consulting firm Birdella Group. Since the coalition\u2019s launch, she has met with members of the European Parliament, weighed in on Australia\u2019s moves to curb AI data centers and protect rightsholders\u2019 work, and has begun setting up meetings with new U.K. Prime Minister Andy Burnham\u2019s cabinet to position the coalition as a thought leader in AI regulatory efforts.<\/p>\n \n\t\u201cThe timing, honestly, I think, couldn\u2019t have been better in terms of our launch,\u201d\u00a0said Furniss, a former Netflix and Warner Bros. executive. \u201cThere\u2019s so much happening in this space. Something also popped in Australia, and we\u2019ve been able to comment on that and make sure that our name is present. So, really, in short, the last four weeks has been all about making sure ARIAM is top of mind for those groups.\u201d<\/p>\n \n\tFox\u2019s addition to the coalition signals both the company\u2019s willingness to engage with AI while also recognizing the need to do so responsibly, Furniss said. Fox\u2019s recent efforts in the space include its equity investment<\/a> in the microseries startup Holywater earlier this year and its AI-driven advertising platform<\/a> Fox AdStudio.<\/p>\n \n\t\u201cCompanies need to do the right thing when it comes to mitigating harms that could come from it,\u201d\u00a0Furniss said. \u201cYou know the bad side of AI. So by coming on board with the coalition, I think it\u2019s signaling to the market that Fox really cares about that issue, and it also just adds a great breadth and depth of experience to the group when it comes to navigating what this really means in practice. So I\u2019m delighted to welcome them.\u201d<\/p>\n \n\tFurniss said the coalition is speaking to other potential new members, including those in the gaming and sports industries, and it was considering other issues that fit within the group\u2019s parameters, such as the outcry last month from the Agents for Young Performers Association over a \u201cmajor studio\u201d\u00a0allegedly mandating its child voice actors sign their voices away for AI use. Deadline reported that studio was Hasbro, who reportedly instilled the practice on the children\u2019s show \u201cPeppa Pig.\u201d<\/p>\n \n\t\u201cThis is more of an adjacent issue, but nonetheless, the idea is that generative AI is used for good things, not bad things,\u201d\u00a0she said. \u201cExploiting kids would be very much of a concern to a lot of the members that we have, particularly Disney. so although I haven\u2019t opined on that particular piece of news, I think that is something in the future, if that was to be a trend, we probably want to get involved.\u201d<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source variety.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Fox Entertainment has joined Disney, the New York Times, Adobe and other members of the Alliance for Responsible Innovation in the Arts & Media (ARIAM), becoming the latest entertainment company to advocate for AI guardrails as many figure out how to navigate the technology\u2019s impact on their businesses. \u201cFox is excited about AI\u2019s potential to […]<\/p>\n","protected":false},"author":2,"featured_media":2512645,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[495726,321785],"class_list":["post-2512644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-ariam","tag-fox-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/07\/Fox-Says-AI-Should-Support-Human-Creativity-as-It-Joins.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2512644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2512644"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2512644\/revisions"}],"predecessor-version":[{"id":2512646,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2512644\/revisions\/2512646"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2512645"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2512644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2512644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2512644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}