{"id":2513357,"date":"2026-07-22T23:47:36","date_gmt":"2026-07-22T23:47:36","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2513357"},"modified":"2026-07-22T23:47:36","modified_gmt":"2026-07-22T23:47:36","slug":"native-james-releases-new-music-video-for-never-been-scared","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/native-james-releases-new-music-video-for-never-been-scared\/","title":{"rendered":"Native James releases new music video for &#8216;Never Been Scared&#8217;"},"content":{"rendered":"<p><\/p>\n<div>\n<p><strong>NATIVE JAMES<\/strong> have released a new music video!<\/p>\n<p>The new track, <strong>Never Been Scared<\/strong>, marks the return of the Ipswich grime-metal crossover artist and his first release through new label home <strong>SharpTone Records<\/strong>. Featuring grime legend <b>Frisco <\/b>of <strong>BOY BETTER KNOW<\/strong>, the song combines <strong>JAMES<\/strong>\u2018 trademark razor-sharp flow with a powerful message of perseverance and self-belief.<\/p>\n<p>Speaking about the track, <strong>James<\/strong> shares, <em>\u201c<strong>Never Been Scared<\/strong> is what it says on the tin. This song is for people who have felt a time where they need to overcome something, whether that be your personal best, an exam, getting up to to face challenges at work, life itself\u2026 it\u2019s a power play to your internal, to remind yourself you can overcome whatever you want.\u201d<\/em><\/p>\n<p><strong>Watch the official music video for Never Been Scared here:<\/strong><\/p>\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"NATIVE JAMES - Never Been Scared (feat. Frisco) (OFFICIAL MUSIC VIDEO)\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/sXSio6smjDA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>Alongside the release, the artist has also announced his signing to <strong>SharpTone<\/strong> <strong>Records<\/strong>. Speaking about joining the label, he says, <em>\u201cI can honestly say it\u2019s insane that I\u2019m signed to <strong>SharpTone<\/strong>; it feels like this will be a mad chapter for me, I\u2019m gassed I won\u2019t lie to you, and can\u2019t wait to start working to give you more music!\u201d<\/em><\/p>\n<p>The label adds, <em>\u201cwe are beyond excited to welcome <b>NATIVE JAMES<\/b>\u00a0to <strong>SharpTone<\/strong>. From the moment we first saw his incendiary performance in a tiny basement in East London, we just knew that we had to find a way to work together and be a part of his story. <b>NATIVE <\/b>embodies everything that we strive for at the label; originality, personality, and pure goddamn talent. We cannot wait to amplify that talent in what will inevitably be a very bright future.\u201d<\/em><\/p>\n<p><strong>For more information on NATIVE JAMES follow his official page on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/nativejamesuk\/\">Instagram<\/a>.<\/strong><\/p>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source distortedsoundmag.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NATIVE JAMES have released a new music video! The new track, Never Been Scared, marks the return of the Ipswich grime-metal crossover artist and his first release through new label home SharpTone Records. Featuring grime legend Frisco of BOY BETTER KNOW, the song combines JAMES\u2018 trademark razor-sharp flow with a powerful message of perseverance and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2513358,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[411998,495926,495927,356549],"class_list":["post-2513357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-halestorm-pr","tag-native-james","tag-never-been-scared","tag-sharptone-records"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/07\/Native-James-releases-new-music-video-for-Never-Been-Scared.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2513357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2513357"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2513357\/revisions"}],"predecessor-version":[{"id":2513359,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2513357\/revisions\/2513359"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2513358"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2513357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2513357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2513357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}