{"id":2513360,"date":"2026-07-22T23:53:21","date_gmt":"2026-07-22T23:53:21","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2513360"},"modified":"2026-07-22T23:53:21","modified_gmt":"2026-07-22T23:53:21","slug":"inside-miamis-perro-negros-new-record-label","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/inside-miamis-perro-negros-new-record-label\/","title":{"rendered":"Inside Miami&#8217;s Perro Negro&#8217;s new record label"},"content":{"rendered":"<p><\/p>\n<div>\n<p>Long before Medell\u00edn became one of the genre\u2019s undisputed capitals, before tourists lined up outside clubs in Provenza hoping to catch a glimpse of their favorite artist, <a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.miaminewtimes.com\/location\/perro-negro-miami-18966631\/\" data-type=\"location\" data-id=\"40322958\">Perro Negro<\/a> was betting on perreo. Today, with locations in Medell\u00edn, Miami, and Madrid, the brand has become one of the most recognizable institutions in Latin urban culture. It\u2019s a place where <a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.miaminewtimes.com\/music\/remembering-bad-bunnys-first-miami-concert-23660683\/\" data-type=\"post\" data-id=\"40482447\">Bad Bunny<\/a> and <a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.miaminewtimes.com\/music\/marc-anthony-elena-rose-and-feid-join-forces-for-venezuela-40567504\/\" data-type=\"post\" data-id=\"40567504\">Feid<\/a>\u2019s Perro Negro track feels sacred and where every DJ set doubles as a history lesson.<\/p>\n<p>Now, <a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.instagram.com\/clubperronegro\/\" data-type=\"link\" data-id=\"https:\/\/www.instagram.com\/clubperronegro\/\">Perro Negro<\/a> is taking its biggest leap yet.<\/p>\n<p>With the launch of Perro Negro Label and its first project, Dale Duro Vol. 1, the company is evolving from nightclub operator to cultural architect, partnering with Rimas Entertainment in an effort to preserve reggaet\u00f3n\u2019s past while shaping its future.<\/p>\n<p>\u201cPerro Negro has always had songs from every era,\u201d Alejandro Cardona, part-owner of Perro Negro, tells New Times. \u201cWe specialize in reggaet\u00f3n, real reggaet\u00f3n.\u201d<\/p>\n<div class=\"vmg-newsletter-form\">\n<div class=\"vmg-newsletter-form__container\">\n<div class=\"vmg-newsletter-form__form-wrapper vmg-newsletter-form__step1\" id=\"vmg-newsletter-step1\">\n<div class=\"vmg-newsletter-form__form-wrapper-inner\">\n<p>Sign up for our free music newsletter. We\u2019ve got the latest on the artists you love.<\/p>\n<\/div>\n<\/div>\n<div class=\"vmg-newsletter-form__success hidden\" id=\"vmg-newsletter-success\">\n<div class=\"vmg-newsletter-form__success-content\">\n<h3>THANK YOU!<\/h3>\n<p>You&#8217;re all set.<\/p>\n<p><button type=\"button\" class=\"vmg-newsletter-form__close-btn\" id=\"vmg-close-success\"><br \/>CLOSE\t\t\t\t\t\t<\/button><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>For Cardona, the club has never simply been about nightlife. \u201cIt\u2019s almost like a museum of reggaet\u00f3n,\u201d he says. \u201cEverything we do, from the music the DJs play to the release parties, is curated.\u201d<\/p>\n<p>That curatorial approach is what transformed Perro Negro from Medell\u00edn\u2019s first club dedicated exclusively to reggaet\u00f3n into a global brand. And according to Cardona, creating music was always the inevitable next step.<\/p>\n<p>\u201cDuring years we were the place where reggaet\u00f3n anthems were played,\u201d reads Perro Negro\u2019s official bio. \u201cNow we are the place where they are born.\u201d<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\">\n<\/figure>\n<p>The idea didn\u2019t emerge overnight. Cardona, whose background is rooted in electronic music, spent years studying institutions like Ministry of Sound, Circoloco, and the club scenes of Berlin, Barcelona, and Manchester, all of which are places where nightlife extends far beyond the dance floor.<\/p>\n<p>\u201cMany electronic music clubs have their own record labels,\u201d he says. \u201cWe looked at that and thought, \u2018Why can\u2019t we do that with reggaet\u00f3n?&#8217;\u201d<\/p>\n<p>In many ways, Perro Negro Label feels overdue. Electronic music has long benefited from institutions that preserve and expand its culture. Reggaet\u00f3n, despite becoming one of the world\u2019s most dominant genres, has largely relied on artists themselves to carry its legacy. Perro Negro wants to change that.<\/p>\n<p>\u201cWe\u2019re Latinos. We have reggaet\u00f3n,\u201d Cardona says. \u201cWe\u2019re creating something that\u2019s ours.\u201d<\/p>\n<p>The timing feels intentional. Regional Mexican music is enjoying a global renaissance. Latin trap continues to evolve. But Cardona believes reggaet\u00f3n remains the connective tissue of Latin music\u2019s mainstream moment. \u201cEveryone is participating in the conversation,\u201d he says. \u201cBut the genre that continues to dominate the mainstream is reggaet\u00f3n.\u201d<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"BAD BUNNY ft. FEID - PERRO NEGRO (Visualizer) | nadie sabe lo que va a pasar ma\u00f1ana\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/O2lC_oBI7DU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p>That dominance, however, wasn\u2019t guaranteed. Cardona lights up when discussing the genre\u2019s origins, speaking about <a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.miaminewtimes.com\/music\/dj-playero-interview-reggaeton-history-40563250\/\" data-type=\"post\" data-id=\"40563250\">DJ Playero<\/a>, Daddy Yankee, and Tego Calder\u00f3n with the reverence usually reserved for rock legends. He recalls stories of authorities shutting down parties and attempting to stop a movement that refused to disappear.<\/p>\n<p>\u201cOne of my favorite things about reggaet\u00f3n is that it was truly underground,\u201d he says. \u201cThe police used to shut down parties. They tried to stop the movement, but it always survived.\u201d<\/p>\n<p>Those roots continue to inform Perro Negro\u2019s philosophy. Rather than chasing whatever is currently trending on TikTok, Cardona says the label wants to contribute something new. \u201cWe want to propose something different, not just trap, not just the same paths people have already taken.\u201d<\/p>\n<p>That philosophy manifests itself in Dale Duro Vol. 1, Perro Negro Label\u2019s debut EP. The project is built around an unexpectedly ambitious concept: It\u2019s the year 2026, perreo has died, streaming algorithms dictate culture, and a scientist accidentally opens an interdimensional portal connecting the last three places where reggaet\u00f3n still exists: Medell\u00edn, Miami, and Madrid. From the accident emerges a song trafficker tasked with bringing perreo back to humanity.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Perro Negro, Tommy Blanco, Vei Habache, Fanta Rosario - Ponte Bellaquita (Visualizer)\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/gXHAmS_JJ70?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p>It\u2019s equal parts comic book, cyberpunk fever dream, and love letter to the genre. \u201cThe project has been in development for many years,\u201d Cardona says. \u201cWe went through several negotiations, and ultimately Rimas felt like the best fit.\u201d<\/p>\n<p>That partnership may prove to be Perro Negro\u2019s biggest advantage. Rimas Entertainment, the home of Bad Bunny, Mora, Omar Courtz, and countless other stars, has built a reputation for identifying talent before the rest of the industry catches on. Cardona says aligning with the company wasn\u2019t simply a business decision; it was a cultural one.<\/p>\n<p>\u201cRimas has always felt authentic,\u201d he says. \u201cThey\u2019ve always been real when it comes to the culture.\u201d<\/p>\n<p>Authenticity is a word that repeatedly surfaces throughout our conversation. For Cardona, reggaet\u00f3n\u2019s future depends on embracing the fact that it no longer belongs to one place. While Puerto Rico remains the genre\u2019s birthplace, its evolution has become increasingly global.<\/p>\n<p>\u201cReggaet\u00f3n isn\u2019t just Puerto Rico anymore,\u201d he says. \u201cIt\u2019s everywhere.\u201d<\/p>\n<p>He points to emerging scenes in Mexico, Colombia, Chile, Argentina, Spain, and Latino communities throughout the United States. \u201cReggaet\u00f3n doesn\u2019t have just one sound anymore,\u201d he says. \u201cEvery place has its own version of it.\u201d<\/p>\n<p>Perhaps nowhere is that more evident than Colombia. Over the past decade, Medell\u00edn has transformed into one of the world\u2019s most influential music cities, producing artists across genres while simultaneously redefining what reggaet\u00f3n can sound like. Cardona notes that even within Colombia, there are distinctions: trap from Cali doesn\u2019t sound like trap from Bogot\u00e1, and neither resembles what\u2019s coming out of Medell\u00edn.<\/p>\n<p>\u201cTrap in Cali sounds different from trap in Medell\u00edn. Trap in Bogot\u00e1 sounds different too.\u201d<\/p>\n<p>Perro Negro hopes to become a bridge between those worlds, connecting emerging Colombian artists with established Puerto Rican figures while fostering a more interconnected Latin music ecosystem. \u201cWe\u2019re connecting Colombian artists with more established Puerto Rican figures.\u201d<\/p>\n<p>That mission feels especially fitting given Perro Negro\u2019s own trajectory. When the club opened in Medell\u00edn in 2017, Cardona says few people anticipated what would happen next.<\/p>\n<p>\u201cNobody expected what would happen. Suddenly there was a boom, and everyone wanted to come.\u201d<\/p>\n<p>Ironically, that success arrived after years of watching reggaet\u00f3n struggle for legitimacy. \u201cA lot of clubs wouldn\u2019t even call it reggaet\u00f3n,\u201d Cardona recalls. \u201cThey\u2019d call it \u2018hot music\u2019 or \u2018Caribbean music.&#8217;\u201d<\/p>\n<p>There was a time, he says, when people loved perreo but were hesitant to admit it. Today, that hesitation feels almost unimaginable. Reggaet\u00f3n doesn\u2019t need to fight for acceptance anymore; it\u2019s defining popular culture. And as Perro Negro approaches its tenth anniversary, the company finds itself in a position few could have predicted: stewarding a genre it helped champion.<\/p>\n<p>\u201cWe\u2019ve spent almost ten years doing reggaet\u00f3n parties and building this culture,\u201d Cardona says. The slogan attached to Perro Negro Label\u2019s launch says everything one needs to know about its ambitions: \u201cPerreamos para que el futuro nos recuerde\u201d (We grind so we are remembered in the future). <\/p>\n<p>For a club that once fought simply to have reggaet\u00f3n taken seriously, it\u2019s a fitting mission statement. And if Alejandro Cardona has his way, Perro Negro won\u2019t just be remembered as the place where the world\u2019s biggest reggaet\u00f3n songs were played.<\/p>\n<p>It\u2019ll be remembered as the place where the next generation was born.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.miaminewtimes.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Long before Medell\u00edn became one of the genre\u2019s undisputed capitals, before tourists lined up outside clubs in Provenza hoping to catch a glimpse of their favorite artist, Perro Negro was betting on perreo. Today, with locations in Medell\u00edn, Miami, and Madrid, the brand has become one of the most recognizable institutions in Latin urban culture. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2513361,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[313551,24104,23846],"class_list":["post-2513360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-latin-music","tag-local-music","tag-nightlife"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/07\/Inside-Miamis-Perro-Negros-new-record-label.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2513360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2513360"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2513360\/revisions"}],"predecessor-version":[{"id":2513362,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2513360\/revisions\/2513362"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2513361"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2513360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2513360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2513360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}