NEED TO KNOW<\/h3>\n
Key Takeaways<\/strong><\/p>\n Kim Kardashian stars in a new campaign for UPDATE, a beverage featuring paraxanthine for sustained energy without jitters<\/p>\n<\/div>\n<\/li>\n Kardashian, a co-founder of UPDATE, says the drink helps her stay focused and balanced while managing her busy schedule<\/p>\n<\/div>\n<\/li>\n \u201cI really love taking one before a workout too it gives me that little extra boost, especially after school drop-off when I still have a full day ahead of me,\u201d she says<\/p>\n<\/div>\n<\/li>\n<\/ul>\n Kim Kardashian<\/a> is opening up about how she stays focused.<\/p>\n The reality star and entrepreneur stars in a new campaign for UPDATE, a canned beverage brand that features energy from paraxanthine, released on Thursday, July 23. She also took an active role in the creative process and direction, telling PEOPLE the team loved \u201csprinkling in fun easter eggs, some humor, and a bit of a wink.\u201d<\/p>\n According to the company, paraxanthine is the primary metabolite of caffeine and aims to offer sustained energy without jitters, crashes or overstimulation.<\/p>\n Kardashian, co-founder of the brand, says she needs an extra energy boost \u201cbasically all day\u201d between work and time with her children.<\/p>\n The busy mom, 45, has four kids<\/a> with ex-husband Kanye West: North, 13; Saint, 10; Chicago, 8; and Psalm, 7.<\/p>\n \u201cI really love taking one before a workout too it gives me that little extra boost, especially after school drop-off when I still have a full day ahead of me,\u201d she says of the beverage.<\/p>\n Kardashian reflected on the key to juggling her packed schedule.<\/p>\n \u201cFor me it comes down to being intentional about what I put into my body and my day,\u201d she says. \u201cThat\u2019s actually a big part of why UPDATE resonated with me in the first place. It helps me stay focused, balanced, and present, no matter what my schedule looks like.\u201d<\/p>\n Kardashian says what makes UPDATE stand out in the wellness space is that it\u2019s not about \u201chitting you over the head with intensity.\u201d<\/p>\n Kim Kardashian debuts first campaign for UPDATECredit: UPDATE<\/p>\n<\/figcaption><\/div>\n<\/figure>\n \u201cIt\u2019s about feeling good,\u201d she explains. \u201cFocused, balanced, and productive without the jitters or that crash later. That\u2019s exactly how I think about wellness, so becoming a co-founder and helping build something that\u2019s actually redefining what energy looks like has been amazing.\u201d<\/p>\n Kardashian says people might be surprised to learn \u201chow much of a routine person\u201d she is.<\/p>\n \u201cThe little consistent things make the biggest difference \u2014 how I start my morning, what I eat, what I reach for during the day. I\u2019m really intentional about all of it,\u201d she says.<\/p>\n Kim Kardashian debuts first campaign for UPDATECredit: UPDATE<\/p>\n<\/figcaption><\/div>\n<\/figure>\n Kardashian\u2019s boyfriend Lewis Hamilton<\/a> recently shared an intimate look into the couple\u2019s summer vacation, including a reminder to \u201chold your people close.\u201d<\/p>\n The Formula 1 star shared photos of himself, the SKIMS founder and her children enjoying quality time as they hiked, swam, rode jet skis and watched movies together.\u00a0<\/p>\n One image shows Kardashian and Hamilton posing with Psalm and Chicago.<\/p>\n Hamilton\u2019s July 16 post came hours after Kim\u2019s mom Kris Jenner announced<\/a> that her mother, Mary Jo \u201cMJ\u201d Shannon, had died at age 91.<\/p>\n\n
![\"Kim](\"https:\/\/hermes.media.static.aol.com\/media\/2026\/07\/23\/08bd281f-6b01-31f8-aed0-cb1f78bcc21f\/aad2e549-2953-44c6-bb9f-cbb7e865e512.jpg\"\/)
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