{"id":2514327,"date":"2026-07-23T17:10:25","date_gmt":"2026-07-23T17:10:25","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2514327"},"modified":"2026-07-23T17:10:25","modified_gmt":"2026-07-23T17:10:25","slug":"salt-stone-teams-up-with-role-model-in-biggest-music-partnership-to-date","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/salt-stone-teams-up-with-role-model-in-biggest-music-partnership-to-date\/","title":{"rendered":"Salt & Stone teams up with Role Model in biggest music partnership to date"},"content":{"rendered":"

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Salt & Stone has tapped singer Tucker Pillsbury, better known as Role Model, to front its new campaign, launching ahead of the artist\u2019s upcoming album release.<\/p>\n

The campaign spotlights a fictional version of Pillsbury, known for songs including the viral \u2018Sally, When The Wine Runs Out\u2019, inspired by \u201cthe type of unreachable, unmoored, flawed male protagonist of iconic films past\u201d.<\/p>\n

To bring the campaign to life, Salt & Stone worked closely with Role Model\u2019s team to reflect the creative direction of his upcoming album, Chuck Timely & The Hourglass<\/em>, working with photographer Chloe Chippendale \u2013 who also shot the album cover \u2013 and directed by Danial Sachon.<\/p>\n

The partnership feels like a natural evolution as Role Model is said to have been a fan of the brand for some time.<\/p>\n\n

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\u201cSince the internet likes to tell me I stink, working with Salt & Stone on this campaign felt pretty natural,\u201d said Role Model.\u00a0<\/p>\n

\u201cWe actually got to build the character and the creative together instead of me just showing up for a shoot, and I am really happy with how it turned out.\u201d<\/p>\n

The campaign will launch across digital and social media platforms, with out-of-home media set to land in New York City, US.<\/p>\n

\u201cWorking with Role Model came together so organically since he has been a fan of the brand for a while,\u201d said Abby Tellam, CMO of Salt & Stone.<\/p>\n

\u201cWe wanted the campaign to be fun, authentic to him and not what people would expect from us.\u00a0<\/p>\n

\u201cWe are reaching a really broad base of consumers, so we are always wanting to push the limits on how we show up.\u201d\u00a0<\/p>\n

This is not Salt & Stone\u2019s first celebrity partnership, but marks a new direction as the brand previously put an emphasis on sporting stars.<\/p>\n

This included Olympic gold medalist Alex Hall, professional golfer Charley Hull, and NBA player Jerami Grant, as well as a recent collaboration with Kendall Jenner’s 818 Tequila<\/a>.<\/p>\n

Related content:<\/h4>\n
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\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source cosmeticsbusiness.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Salt & Stone has tapped singer Tucker Pillsbury, better known as Role Model, to front its new campaign, launching ahead of the artist\u2019s upcoming album release. The campaign spotlights a fictional version of Pillsbury, known for songs including the viral \u2018Sally, When The Wine Runs Out\u2019, inspired by \u201cthe type of unreachable, unmoored, flawed male […]<\/p>\n","protected":false},"author":2,"featured_media":2514328,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-2514327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/07\/Salt-Stone-teams-up-with-Role-Model-in-biggest.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2514327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2514327"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2514327\/revisions"}],"predecessor-version":[{"id":2514329,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2514327\/revisions\/2514329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2514328"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2514327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2514327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2514327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}