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Content creators Alex Madison and Jon Bouffard have chosen to keep their daughter Lucy’s identity off social media, instead channeling parenthood into creative skits<\/p>\n<\/div>\n<\/li>\n
Madison says becoming a parent has reshaped how she views online privacy and responsibility<\/p>\n<\/div>\n<\/li>\n
She also tells PEOPLE that the realities of parenthood can be shared online without putting children themselves on display<\/p>\n<\/div>\n<\/li>\n<\/ul>\n
When Alex Madison<\/a> and Jon Bouffard<\/a> welcomed their daughter, Lucy Grey, <\/a>in September 2025, they knew parenthood would inevitably influence the content that had made them social media favorites.\u00a0<\/p>\n What they didn’t know was exactly how they would navigate that shift while keeping one priority firmly in place: protecting their daughter’s privacy. Rather than putting her in front of the camera, the couple found an unexpected solution that has become a signature part of their parenting content.\u00a0<\/p>\n By comically turning Bouffard into a stand-in baby \u2014 complete with oversized pink bows \u2014 they discovered a way to share their experiences without actually sharing their child.\u00a0<\/p>\n “We knew that we wanted to not share our daughter online. We wanted to protect her privacy, but I know that we create based off of our real-life experiences,” Madison tells PEOPLE exclusively. “So in order to do that, we had to find a way to create this character that didn’t feel inauthentic, but that still landed comedically, and so dressing up John in a bow, I was like, we’re gonna try this. We’re gonna see how it lands.”<\/p>\n The concept turned out to be a hit, giving the couple a creative outlet while allowing Lucy to remain out of the spotlight. More importantly, Madison says it reinforced the boundaries they wanted to establish from the beginning.<\/p>\n As more family influencers rethink how much of their children’s lives belong online, Madison believes there has been a noticeable shift in how audiences view the issue as well.<\/p>\n “We knew we never wanted to give out too much information in regards to her personal life, and we wanted to protect her privacy, you know? And I think that there’s a big wave of content creators now, family creators specifically, who are leaning towards protecting their children on the internet,” she explains. “But I think for us, it’s just\u2026allowed us to flex a new creative muscle that we didn’t know that we had.”<\/p>\n For Madison, the decision has only become clearer since welcoming Lucy. Becoming a parent, she says, fundamentally changed the way she thinks about privacy online and the responsibility that comes with sharing family life on the internet.<\/p>\n “Now, being a parent, I’m like, it is your number one job to protect your children\u2026they don’t have a voice, you know?” Madison emphasizes. “I think people have been, in the past, very naive to the fact that the internet, there is so much good, but there is so much bad. And so now knowing what we know, I think it is irresponsible to be sharing these intimate details of your child on the internet.”<\/p>\n Never miss a story \u2014 sign up for <\/strong>PEOPLE’s free daily newsletter<\/strong><\/a> to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.<\/strong><\/p>\n