{"id":2519497,"date":"2026-07-27T19:46:57","date_gmt":"2026-07-27T19:46:57","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2519497"},"modified":"2026-07-27T19:46:57","modified_gmt":"2026-07-27T19:46:57","slug":"nosso-canto-project-created-by-nova-for-sebrae-releases-new-music-video-featuring-os-garotin","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/nosso-canto-project-created-by-nova-for-sebrae-releases-new-music-video-featuring-os-garotin\/","title":{"rendered":"&#8216;Nosso Canto&#8217; Project, Created by NOVA for Sebrae, Releases New Music Video Featuring Os Garotin"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"wp-block-paragraph\"><strong>July 2026<\/strong> \u2013 Sebrae has released a new music video for <strong>\u2018Nosso Canto\u2019<\/strong> across its official channels and major digital audio and video platforms. Created by agency <strong>NOVA<\/strong>, the project uses music to tell stories of entrepreneurship while celebrating Brazil\u2019s rich cultural diversity. Each release features artists reinterpreting classic Brazilian songs, with music videos highlighting entrepreneurs and small businesses supported by Sebrae in different regions of the country.<\/p>\n<p class=\"wp-block-paragraph\">This time, the trio <strong>Os Garotin<\/strong> performs <strong>\u201c\u00c9 Preciso Saber Viver\u201d (\u201cYou Need to Know How to Live\u201d)<\/strong>, the classic song by <strong>Roberto and Erasmo Carlos<\/strong>, famously popularized by <strong>Tit\u00e3s<\/strong>, in a production filmed at <strong>Marguerita\u2019s Pizzas<\/strong> in Porto Alegre, Rio Grande do Sul. The music video transforms the pizzeria owned by siblings <strong>P\u00e2mela and Rodrigo de Souza<\/strong> into the setting for a story that blends music, entrepreneurship, and local development.<\/p>\n<p class=\"wp-block-paragraph\">\u201c\u2018\u00c9 Preciso Saber Viver\u2019 reflects the struggle of millions of Brazilians who wake up every day seeking a better life while working to strengthen their businesses. The \u2018Nosso Canto\u2019 project shines a light on this entrepreneurial spirit, celebrates Brazil\u2019s cultural diversity, and demonstrates how talent, creativity, and knowledge can generate income and opportunities,\u201d said <strong>Rodrigo Soares<\/strong>, President of Sebrae Nacional.<\/p>\n<p class=\"wp-block-paragraph\">Five years ago, siblings <strong>P\u00e2mela and Rodrigo de Souza<\/strong> turned their passion for gastronomy into their own business. Through Sebrae\u2019s <strong>Polo Gastron\u00f4mico<\/strong> program, they improved management practices, streamlined operations, and strengthened the company, which is now well established in Porto Alegre.<\/p>\n<p class=\"wp-block-paragraph\">\u201cSebrae became part of Marguerita\u2019s story through a consultant who introduced us to the Polo Gastron\u00f4mico project. The initiative helped us improve every aspect of the business, from finance and people management to operational processes. It truly allowed us to take a major leap forward,\u201d said <strong>Rodrigo de Souza<\/strong>, co-owner of the pizzeria.<\/p>\n<p class=\"wp-block-paragraph\">For NOVA, the agency behind the project, the new music video reinforces the relationship between identity, place, and economic development.<\/p>\n<p class=\"wp-block-paragraph\">\u201c\u2018Nosso Canto\u2019 was created to transform music into a meeting point for artists, entrepreneurs, and communities. Each music video expands the meaning of the song by telling real stories of entrepreneurship and showing how culture and business together can strengthen communities, create opportunities, and inspire others,\u201d said <strong>Ana Paula Terra<\/strong>, Client Services Director at NOVA.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Nova - Portf\u00f3lio - Sebrae Hits 2026 - Os Garotin\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/aT6silzGy5A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\">Multiplatform rollout<\/h3>\n<p class=\"wp-block-paragraph\">With the release featuring Os Garotin, <strong>\u2018Nosso Canto\u2019<\/strong> reaches its fourth music video. Since May, the project has brought together artists from different musical genres and regions of Brazil to reinterpret iconic Brazilian songs. Previous editions featured <strong>Ajuliacosta<\/strong>, <strong>MC Hariel<\/strong>, and <strong>Marina Sena<\/strong>, with the season set to conclude next week with <strong>Liniker<\/strong>.<\/p>\n<p class=\"wp-block-paragraph\">The communication strategy combines digital distribution, original content, and media relations to maximize the reach of each release. The music videos are available on <strong>Spotify, TikTok, Deezer, Sua M\u00fasica, YouTube,<\/strong> and <strong>Meta<\/strong>, while promotional efforts target media outlets specializing in culture, business, marketing, and advertising.<\/p>\n<p class=\"wp-block-paragraph\">The campaign also includes integrations with entertainment programming on <strong>TV Globo, Multishow,<\/strong> and <strong>BIS<\/strong>, along with editorial content on <strong>G1, Gshow,<\/strong> and <strong>Globoplay<\/strong>, as well as curated playlists that extend the project\u2019s presence across audio and streaming platforms.<\/p>\n<p class=\"wp-block-paragraph\">The broader communications ecosystem also features content creators who document the project from the music video shoots onward, expanding the reach of the stories and connecting the initiative with audiences across Brazil. <strong>Giovanna Pitel<\/strong> follows the entire season, sharing behind-the-scenes moments, artist interactions, and the stories of the featured entrepreneurs.<\/p>\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s incredibly rewarding to connect with entrepreneurs through music and help bring visibility to the stories they build every day. \u2018Nosso Canto\u2019 shows how music can bring people together while celebrating those who make a difference in their communities,\u201d Pitel said.<\/p>\n<p class=\"wp-block-paragraph\">The creator lineup also includes <strong>Br\u00e1ulio Bessa, Renata Saldanha, Valen Bandeira, Tia M\u00e1, Luca Scarpelli, Jaiane Alves, Darko, Pietro Reis, Yamin, Dinho Jr., Peu da Mata, Pop Line, Lucas Leto, Andi,<\/strong> and <strong>Hey Vitti<\/strong>, while <strong>Mag\u00e1 Moura<\/strong> serves as the project\u2019s narrator, following the artists, entrepreneurs, and behind-the-scenes stories throughout the season.<\/p>\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\">\n<summary>Credits<br \/><strong>Agency:<\/strong> NOVA<br \/><strong>Client:<\/strong> Sebrae<br \/><strong>Campaign:<\/strong> Sebrae Hits 2026<br \/><strong>CEO:<\/strong> Nelson Vilalva<br \/><strong>VP of Creative:<\/strong> Thomaz Munster<br \/><strong>Creative Director:<\/strong> Paulo Lima<br \/><strong>Head of Art:<\/strong> Luiz Guilherme (LG)<br \/><strong>Creative Head:<\/strong> Amanda Louren\u00e7o<br \/><strong>Copywriters:<\/strong> Felipe Leal, M\u00e1rcio Nazianzeno, Paulo Mello<br \/><strong>Art Directors:<\/strong> Adolfo Palhares, Ryan Castro<br \/><strong>Digital Creative:<\/strong> Adolfo Palhares, Felipe Leal, M\u00e1rcio Nazianzeno, Ryan Castro<br \/><strong>Chief Client Services Director:<\/strong> Pedro Arlant<br \/><strong>Client Services Director:<\/strong> Ana Paula Terra<br \/><strong>Agency Account Manager:<\/strong> Janaina Cavalcante<br \/><strong>Chief Media Director:<\/strong> Estanley Cunha<br \/><strong>Media Director:<\/strong> Thayse Arruda<br \/><strong>Media Manager:<\/strong> Erica Castro<br \/><strong>Media Team:<\/strong> Thaynara Dourado, La\u00eds Santos, Luzia Caroline<br \/><strong>BI Director:<\/strong> Paula Teixeira<br \/><strong>Data Intelligence &amp; Analytics:<\/strong> H\u00e9rika Tavares, Marcos Cunha, Marcelo Lopes, Laura Farage, Talita Reis<br \/><strong>Planning Director:<\/strong> Lucas Garbulha<br \/><strong>Planning:<\/strong> Bruna Goularte, Renata Prado, Fernanda Melo, Maria Elisa Medeiros<br \/><strong>Operations Director:<\/strong> Ana Cristina Gon\u00e7alves<br \/><strong>Production Director:<\/strong> Ticiana Rocha<br \/><strong>Production Supervisor:<\/strong> Carolina Martins<br \/><strong>Print Production:<\/strong> Renata Felix, Andreiza Oliveira<br \/><strong>Digital Production:<\/strong> Jonathas Gomes, Karoline Costa, Matheus Santiago<br \/><strong>RTV:<\/strong> Carolina Martins, Rafael Sousa<br \/><strong>Proofreading:<\/strong> Sarah Jeanne, Juliana Afioni Jeisina, Geisiane Novais<br \/><strong>Studio:<\/strong> Felipe Alves, Leo Andrade, Alexandre Fava<br \/><strong>California Agency Digital Director:<\/strong> Beto Perazzo<br \/><strong>Hitlab Head:<\/strong> Luis Felipe Regis<br \/><strong>Head of Creators:<\/strong> Bruna Vidal<br \/><strong>Director:<\/strong> Filippe Buccos<br \/><strong>Director of Photography:<\/strong> Philipe Carneiro<br \/><strong>Assistant Director &amp; Production Coordinator:<\/strong> Mina Lemos<br \/><strong>Technical Production:<\/strong> Filipe Cunha<br \/><strong>Video Assist:<\/strong> Filipe Cunha, Bernardo Von Flach, Bruno Brito Buck<br \/><strong>Editing:<\/strong> Eduardo Serra, Mateus Almeida<br \/><strong>Color Grading:<\/strong> Iago F\u00e9lix<br \/><strong>Motion Designer:<\/strong> George Lopes<br \/><strong>Logistics Production:<\/strong> Carol Oliveira<br \/><strong>Creators Production:<\/strong> Bruna Leskowicz<br \/><strong>Digital Coordination &amp; Planning:<\/strong> Giovana Marques<br \/><strong>Social Media Coordination:<\/strong> Raul Francisco<br \/><strong>Social Media:<\/strong> Jennifer Marques, Thamirys Marques, Caienna Cardoso<br \/><strong>Music Direction:<\/strong> Filipe Cunha<br \/><strong>Client Approval:<\/strong> Marcelo Porlan, Felipe Damo, Henrique Nabuco, Fernando Bandeira, Eduardo Duarte, Fernanda Almeida, Karla Nayra Carbonera, Moara Zollet, Carolina Soares, Giulia Avellar, Luna Servan<\/summary>\n<\/details><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source roastbrief.us \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>July 2026 \u2013 Sebrae has released a new music video for \u2018Nosso Canto\u2019 across its official channels and major digital audio and video platforms. Created by agency NOVA, the project uses music to tell stories of entrepreneurship while celebrating Brazil\u2019s rich cultural diversity. Each release features artists reinterpreting classic Brazilian songs, with music videos highlighting [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2519498,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[497496,438955,366755,353634,373996,494844,497497,497498],"class_list":["post-2519497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-nosso-canto-project","tag-agency","tag-brands","tag-campaign","tag-new-music-video","tag-nova","tag-os-garotin","tag-sebrae"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/07\/Nosso-Canto-Project-Created-by-NOVA-for-Sebrae-Releases-New.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2519497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2519497"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2519497\/revisions"}],"predecessor-version":[{"id":2519499,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2519497\/revisions\/2519499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2519498"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2519497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2519497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2519497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}