{"id":1227686,"date":"2025-03-06T01:49:21","date_gmt":"2025-03-06T01:49:21","guid":{"rendered":"https:\/\/celebrity.land\/pt\/?p=1227686"},"modified":"2025-03-06T01:49:21","modified_gmt":"2025-03-06T01:49:21","slug":"lograps-ryan-cannon-on-new-film-catalog-music-and-the-future-of-surf-culture","status":"publish","type":"post","link":"https:\/\/celebrity.land\/pt\/lograps-ryan-cannon-on-new-film-catalog-music-and-the-future-of-surf-culture\/","title":{"rendered":"LogRap\u2019s Ryan Cannon on New Film \u2018Catalog,\u2019 Music, and the Future of Surf Culture"},"content":{"rendered":"\n
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This past week, I had the honor of catching up with LogRap founder Ryan Cannon<\/strong> to talk all things LogRap following the release of their latest film, CATALOG<\/em>, which dropped this past Monday. As a longtime fan of everything LogRap does\u2014content, merch, music curation, and more\u2014getting the chance to speak with the man behind it all was surreal. If you told my college freshman self that I\u2019d have this opportunity, he\u2019d be stoked as hell.<\/p>\n

Ryan Burch showing us around his shaping bay in the opening of CATALOG. Photo: Ryan Cannon<\/em><\/p>\n

For those hearing about LogRap for the first time, here\u2019s some background\u2026<\/strong><\/p>\n

From LogRap\u2019s \u201cAbout Us\u201d page:<\/p>\n

\u201cLog Rap is a video content studio and lifestyle surf brand founded by Ryan Cannon in 2016. We look to redefine traditional longboard surf filming by incorporating both new and old styles of music, art, and culture. We continue to document the up and coming pioneers of today’s scene, while paying homage to the originators who paved the way.<\/em><\/strong><\/p>\n

The name Log Rap comes from our style of video editing, thoughtfully pairing hip-hop and rap music with world class single fin longboarding, resulting in a new and original take on a classic tradition. Log Rap is regularly filming and creating shorter video content throughout the year, while also producing multiple longer length movies.\u201d<\/em><\/strong><\/p>\n

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Joel’s toes on the nose on the iconic “Cool Runnings” cover. Photo: Ryan Cannon<\/em><\/p>\n

Ryan started the LogRap Instagram in late 2016<\/strong> as a way to get more into filming, testing the waters of what were still the relatively early days of content creation.<\/p>\n

\u201cI was making snowboard videos in high school and wanted to do something like that in California, but wasn\u2019t really doing much. So Lograp became my way of making surf videos.\u201d<\/p>\n

One of the pillars of LogRap is Ryan Cannon\u2019s distinct style as a creator.<\/strong> His content, merchandise, and overall aesthetic quickly resonated with people in and around the SoCal longboarding scene, and it didn\u2019t take long for his passion project to gain a solid following. Fast forward to July 2019, and Ryan was able to shift his focus to LogRap full-time\u2014perfectly positioned to document the mini-boom of longboarding that took off around that time.<\/p>\n

By then, the biggest names in longboarding were frequenting LogRap\u2019s videos. Icons like Kai Takayama, Harrison Roach, Kelis Kaleopa\u2019a, Kani Stewart, Tosh and Joel Tudor, Avalon Gall, Justin Quintal, and Kevin Skvarna\u2014just to name a few\u2014became regulars, each showcasing their surfing and personalities through LogRap\u2019s lens. As an outsider, it offered a rare, intimate look into the longboarding world\u2014one that felt both elusive and endlessly alluring.<\/p>\n

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Cannon filming from the beach as LogRap vet David “Veedster” Arganda checks out the shot. Photo: LogRap<\/em><\/p>\n

__<\/p>\n

Ryan:<\/strong> It just so happened that the US Open lined up with the Duct Tape Invitational that year. There was some longboarding stuff going on, and it was one of the first years where a lot of my friends were involved. In the past, maybe one or two of them had been in it, but this time, it was a bunch of people I knew from longboarding. That\u2019s when I thought, \u201cMaybe I could do a different type of video\u2014more of a behind-the-scenes Duct Tape thing.\u201d<\/p>\n

That\u2019s when we started the little series we do now called Lograp BTS. It worked pretty quickly\u2014right away, actually. Not long after, WSL reached out and said, \u201cOh, we like these videos. We really want you to do these for our content.\u201d<\/p>\n

That was the moment where I saw, \u201cOkay, cool. There\u2019s a little business in selling shirts, but there\u2019s also a whole other business in selling media.\u201d That\u2019s when I made it my full-time thing and just went from there.<\/p>\n

Marlowe:<\/strong> That was never the intention, though, right?<\/p>\n

Ryan:<\/strong> Exactly. It was just a fun thing I was doing. But the more I filmed, the more people I met because I was always looking to get clips. Then I started meeting surfers, and suddenly their sponsors wanted clips, and it just slowly built up. Eventually, it got to the point where we could start doing some really cool stuff, which I\u2019m so thankful for. It all just happened organically.<\/p>\n

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Tosh Tudor riding his signature board model with THC shaped by Wayne\u00a0Rich. Photo: Ryan Cannon<\/em><\/p>\n

__<\/p>\n

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Cool, let\u2019s just pivot again\u2026<\/p>\n<\/blockquote>\n

As the pace of organized longboarding events slowed,<\/strong> Ryan saw an opportunity to adapt LogRap\u2019s focus to the evolving longboarding culture.<\/p>\n

Ryan:<\/strong> So we started doing other things within Lograp\u2014different brand collaborations and projects that helped keep it going full-time. When I first started, I used to be so nervous, thinking, \u201cOh man, it\u2019s just an Instagram. I want it to be more than that.\u201d Then, once I started working with Vans and other companies, I realized, \u201cOh, this can be more.\u201d<\/p>\n

And when some of that work went away, I thought, \u201cLograp can really be anything I want it to be.\u201d If I wanted to, I could completely shift directions tomorrow. As long as I approach it with the right intentions and as much creativity as possible, it\u2019ll work out. You know what I mean?<\/p>\n

Marlowe:<\/strong> Totally. It feels like Lograp has really become a brand \u2013 a whole aesthetic. Everything you get involved with has a similar vibe that connects it all\u2014whether it\u2019s filming, T-shirts, or whatever else. You\u2019ve cultivated a strong image for what LogRap does.<\/p>\n

Ryan:<\/strong> That was always the goal. I was so stoked when I was able to make it my full-time thing, but now I\u2019m at a point where I\u2019m using the work I did with LogRap to show other brands what I can do. Luckily, I\u2019ve been getting some traction doing similar work for other companies, and that gives me the financial freedom to still have fun with LogRap without feeling like I have to do something just to pay rent.<\/p>\n

That gives me the financial freedom to keep Lograp fun\u2014to let it be what I want it to be instead of feeling like I have to do certain things. The moment it starts to feel forced, it won\u2019t work anymore. Keeping it fun is key, it has to be loose, but at the same time, I still have to make money. Finding that balance is a fun challenge.<\/p>\n

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The moment it feels forced, it\u2019ll stop working for something like Lograp.<\/p>\n<\/blockquote>\n

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LogRap catalogue ’21 – Tosh slam dunkin’. Photo: Ryan Cannon<\/em><\/p>\n

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Since its peak content output in 2019\/2020,<\/strong> LogRap has been expanding into new ventures, naturally slowing the pace of digital releases. However, with the drop of LogRap\u2019s latest clothing line, a collaboration with Yiiikes (@yiiikesup.top<\/a> on Instagram), and the upcoming release of LogRap 3, Ryan saw the perfect opportunity to dig into the archives and drop a new film\u2014adding yet another highlight to an already exciting spring for LogRap.<\/p>\n

CATALOG<\/em>, LogRap\u2019s newest film,<\/strong> feels like a stroll down memory lane. Featuring a mix of archival clips, behind-the-scenes moments, and fresh footage (welcome, Judah Tudor), CATALOG<\/em> has all the flavors of a classic LogRap edit\u2014the kind we didn\u2019t realize we\u2019d been missing until we got a taste again. But with this release, Ryan took a slightly different approach\u2026<\/p>\n

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Lady ripper Avalon Gall modeling two pieces from LogRap’s newest clothing\u00a0drop<\/a>. Photo: Ryan Cannon<\/em><\/p>\n

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Marlowe:<\/strong> So tell me about Catalog<\/em>. What went into that? Are you excited?<\/p>\n

Ryan:<\/strong> Yeah, basically, I had a bunch of clips. Along with the LogRap Behind the Scenes stuff, that were still really good, but my goal for Lograp 3 is to make it more globally focused. A lot of these were extra California clips, and I didn\u2019t want to include them in Lograp 3 because I wanted that film to have a broader scope.<\/p>\n

At the same time, I had a bunch of new clothing coming out and some side projects with friends from the East Coast and San Diego. I wanted to compile everything into one movie project that we could release online alongside the new products to build momentum for our spring line.<\/p>\n

In the past, we\u2019ve done clothing drops in different ways\u2014sometimes through in-person events like premieres at shops or breweries where we\u2019d bring merch. But for this one, I wanted to focus more on an online release. I love doing in-person movie premieres, but I also wanted to experiment with releasing a film and product together, making it as widely available as possible.<\/p>\n

Before, we\u2019d do a tour\u2014San Diego, Orange County, the East Coast\u2014then release the film online so everyone else could see it. This time, I wanted to try dropping everything at once so everyone could experience it at the same time.<\/p>\n

That\u2019s how Catalog<\/em> came about. The clips were there, the products were ready for spring, and I thought, \u201cLet\u2019s just combine these.\u201d I felt like something good could come from it, and I\u2019m stoked on the final product. The movie feels like a mix of everything we\u2019ve done\u2014like a catalog of Lograp\u2019s work, a catalog of new products, and a catalog of all the great longboarding that\u2019s been happening in California over the past few months.<\/p>\n

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1\/2 of the BeachWooks pulling into a closeout in <\/em>CATALOG. Photo: Ryan Cannon<\/em><\/p>\n

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After my first viewing<\/strong> (and second, third, and fourth), CATALOG<\/em> feels like a beautifully nostalgic encapsulation of nearly a decade of LogRap. Like one of those flashback episodes from the later seasons of a favorite TV show, it pulls together so many legends and fan favorites from the LogRap universe\u2014making it an absolute treat to watch<\/p>\n

It opens with a Skvarna-Wessles session set to Freddie Gibbs and The Alchemist\u2019s Crime Pays. Two legendary collabs in one clip\u2026 how perfect. And it only gets better from there. Watch it now on LogRap\u2019s YouTube<\/a>!<\/p>\n

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Ryan, more often than not, is the sole contributor to LogRap content,<\/strong> and his style and eye as a creator could not have played a bigger role in the brand\u2019s success. The aesthetic he has curated for LogRap has always maintained an authentic feel that stays true to its origins of a fun passion project. As Ryan says, \u201cit wouldn\u2019t work any other way.\u201d <\/p>\n

A huge part of that aesthetic? Music.<\/strong> The soundtracks in LogRap edits always hit, and that\u2019s no accident. Ryan is intentional about every song choice, carefully pairing a surfer\u2019s style with the perfect track in the background.<\/p>\n

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Ian Grotton nose riding down a right hand point break. Photo: Ryan Cannon<\/em><\/p>\n

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Marlowe:<\/strong> How has your process changed, in terms of editing and filming and getting the product from start to finish? How did that work back when you started it, and how does that all work for you now?<\/p>\n

Ryan:<\/strong> I think the end goal has stayed the same the whole time. It\u2019s always been about showcasing longboarding in different ways to keep it fresh, while still appealing to the same people. My goal has always been to get riders from all over the world, doing all sorts of different styles. The main change over the years is how I approach the process. In the beginning, we\u2019d just go to the beach, film a few clips, and post them. But now, as I\u2019ve learned more about social media and how to really engage with it, there\u2019s a lot more planning involved. From linking up with people, to getting the right shots, all the way to posting the final clip, there\u2019s a lot more attention to detail than there used to be. It\u2019s about making the most of the time and effort.<\/p>\n

Marlowe: <\/strong>In terms of post-production\u2014are you editing all the videos yourself, or do you have a team? What\u2019s the operation like?<\/p>\n

Ryan:<\/strong> Yeah, I handle most of the editing myself. I work with a different filmer sometimes, but for LogRap, I take care of all the heavy lifting. Over the years, I\u2019ve figured out the system\u2014what camera to use, how to set it up, and how to pull everything together. It\u2019s just more efficient for me to handle the editing, especially since I\u2019m so familiar with the process. It gives me more creative control.<\/p>\n

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Joel Tudor on a big bottom turn. Photo: Ryan Cannon<\/em><\/p>\n

Marlowe:<\/strong> One thing that stands out in all of your videos is the soundtrack. It\u2019s always on point. How do you go about choosing the music for each video?<\/p>\n

Ryan:<\/strong> I\u2019ve always been a huge fan of music, especially when it\u2019s paired perfectly with a video. I\u2019ve always been someone who loves making playlists and stuff like that. So when it comes to doing a video and picking the songs, that\u2019s honestly my favorite part. It just makes everything feel that much better. So, when LogRap started, I always knew the music had to be just right.<\/p>\n

When it comes to choosing music now, it really depends on the vibe. I try to match the music with the rider\u2019s style. For example, if we\u2019re filming somewhere specific, I\u2019ll try to get a sense of what type of music suits that person or location. A lot of the time, I\u2019ll just ask whoever I\u2019m filming with, \u201cHey, have you heard this song?\u201d And sometimes it\u2019s a track I\u2019ve heard before, but haven\u2019t listened to in a while, or something totally new. It\u2019s always cool to discover something fresh.<\/p>\n

Marlowe:<\/strong> You mentioned Lograp Three is in the works? That\u2019s sick. <\/p>\n

Ryan:<\/strong> Yeah, thank you. I always have so much fun making those videos. To me, that\u2019s what Lograp should really be about\u2014those movies, with solid promotion and a tour when they come out. <\/p>\n

My main goal for this one is to do a couple of solid trips. Right now, we\u2019ve got footage from Australia and Mexico, but I really want to get one or two more trips to a good wave where we can film. The other movies were more built around what was happening\u2014like if Duct Tape was in Brazil or there was a contest in Australia, I\u2019d just use the clips I got along the way.<\/p>\n

This time, I want to plan trips specifically for the movie and see what we can get by doing it that way.<\/p>\n

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Devon Howard\u00a0<\/strong>coming off the lip on a midlength. Photo: Ryan Cannon<\/em><\/p>\n

Marlowe:<\/strong> Does Lograp 3 feature a lot of familiar faces, or are there some new ones? Who are the surfers you went with?<\/p>\n

Ryan:<\/strong> There are going to be a lot of familiar faces from the first two films. Some people, like Kai Takayama, were such early supporters of Lograp when it was nothing. I love working with those people because they were there from the start, supporting it when there wasn\u2019t much going on.<\/p>\n

At the same time, I still want to collaborate with them, regardless of whether it makes perfect sense in terms of sponsorships or brand partnerships. In action sports movies, the best stuff happens when it\u2019s a good crew of people, and it doesn\u2019t feel forced or overly branded, you know what I mean?<\/p>\n

For this third movie, I really want to focus on putting together the best possible crew\u2014like, if we\u2019re going to a perfect right point break, who would make that the most fun and produce the best footage? Not just picking people based on sponsorships.<\/p>\n

I want to strike that balance\u2014bringing back some of the classic LogRap riders that people remember from the first two films, while also including new surfers who haven\u2019t had a chance to be in a LogRap movie yet but definitely should be.<\/p>\n

Big news indeed. With a stacked lineup of both familiar faces and fresh talent, LogRap 3 is shaping up to be something special. We can\u2019t wait to see where Ryan takes it next.<\/p>\n

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If you havent checked it out, LogRap the movie is still one of my favorite videos on YouTube.\u00a0<\/em><\/p>\n

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LogRap has plenty to celebrate this spring,<\/strong> but as always, Ryan\u2019s sights are already set on what\u2019s next. While content creation remains at its core, LogRap continues to evolve, with no limit to where it can go. Contests, in-person events, and new collaborations are all on the horizon\u2014so stay tuned.<\/p>\n

Ryan:<\/strong> Definitely keep an eye out for some good stuff coming this summer. We\u2019re planning more movie events and premieres on both the West Coast and East Coast, as well as a couple of different styles of content. For everyone who\u2019s been following LogRap and reading this, the main goal going forward is to do more things off the internet\u2014more in-person events, contests, that sort of thing. We really want to take things beyond just the online space. That\u2019s the direction we\u2019re heading as a company.<\/p>\n

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On behalf of TGR,<\/strong> a huge thanks to Ryan for taking the time to chat with us. LogRap continues to redefine what a content brand can be\u2014limitless in scope and always evolving with the culture. We\u2019re stoked to see what\u2019s next as Ryan keeps pushing the brand forward. In the meantime, don\u2019t miss CATALOG<\/em>, now streaming on YouTube, and be sure to check out LogRap\u2019s Instagram<\/a> and website (lograp.com<\/a>) for fresh merch and updates on what\u2019s coming next. Cheers to Ryan and the future of LogRap!<\/p>\n

In case you missed it, CATALOG<\/em> is out now!<\/p>\n

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\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.tetongravity.com \u2019 <\/em><\/p>\n