{"id":1482165,"date":"2025-11-07T14:10:26","date_gmt":"2025-11-07T14:10:26","guid":{"rendered":"https:\/\/celebrity.land\/pt\/?p=1482165"},"modified":"2025-11-07T14:10:26","modified_gmt":"2025-11-07T14:10:26","slug":"us-13-trilhao-projetados-para-fluir-para-midia-entretenimento-e-tecnologia","status":"publish","type":"post","link":"https:\/\/celebrity.land\/pt\/us-13-trilhao-projetados-para-fluir-para-midia-entretenimento-e-tecnologia\/","title":{"rendered":"US$ 1,3 trilh\u00e3o projetados para fluir para m\u00eddia, entretenimento e tecnologia"},"content":{"rendered":"\n<figure><\/figure>\n<\/p>\n<div>\n<p>\u00c0 medida que Hollywood e os meios de comunica\u00e7\u00e3o social procuram novos modelos de neg\u00f3cio capazes de capitalizar as mudan\u00e7as sem precedentes nos h\u00e1bitos de consumo, a quest\u00e3o acaba sempre por ser: de onde vir\u00e1 o crescimento?<\/p>\n<p><a target=\"_blank\" rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/cdn.sanity.io\/files\/bw8wgpyt\/production\/c5257e7e997e8d08e1164644878af4814e84f55c.pdf\">Um relat\u00f3rio da Activate Consulting<\/a> oferece algumas respostas por meio de novas previs\u00f5es que incluem uma proje\u00e7\u00e3o de que at\u00e9 US$ 1,3 trilh\u00e3o em novos d\u00f3lares de crescimento chegar\u00e3o \u00e0s empresas de m\u00eddia, entretenimento, internet e software B2B at\u00e9 2030.<\/p>\n<p>O estudo oferece um roteiro de onde procurar crescimento e para onde est\u00e1 indo o dinheiro. A empresa identificou quatro \u00e1reas principais: <\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Usu\u00e1rios altamente leais e ativos<\/strong><\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Impacto do criador no streaming  <\/strong><\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Crescente difus\u00e3o da IA<\/strong><\/li>\n<\/ul>\n<p>Veja como se dividem os US$ 1,3 trilh\u00e3o em novas receitas:<\/p>\n<p>Em termos de categorias, as \u201creceitas de Internet e meios de comunica\u00e7\u00e3o social\u201d incluem receitas provenientes de taxas de assinatura e licenciamento de r\u00e1dio, m\u00fasica gravada, edi\u00e7\u00e3o de livros, publica\u00e7\u00e3o de revistas, publica\u00e7\u00e3o de jornais, jogos de v\u00eddeo, entretenimento cinematogr\u00e1fico, taxas de assinatura e licenciamento de TV, acesso \u00e0 Internet, publicidade digital e publicidade tradicional nestas plataformas. CAGR \u00e9 a taxa composta de crescimento anual.<\/p>\n<p>\u201cReceitas de tecnologia e software B2B\u201d incluem receitas de<br \/>aplicativos e servi\u00e7os nativos da nuvem (ou seja, software, armazenamento de dados e computa\u00e7\u00e3o hospedados em uma plataforma de nuvem p\u00fablica ou data center remoto), aplicativos e servi\u00e7os locais e servi\u00e7os de TI de terceiros.<\/p>\n<p>O principal motor do crescimento \u00e9 o superusu\u00e1rio.<\/p>\n<p>&#8220;No passado, o sucesso no entretenimento e na m\u00eddia dependia de escala: capturar todos \u2014 o maior n\u00famero de usu\u00e1rios, em grande escala. As empresas agora precisam mudar seu foco para os usu\u00e1rios de maior valor, que gerar\u00e3o maior engajamento e gastar\u00e3o mais dinheiro&#8221;, disse Michael Wolf, fundador e CEO da Activate Consulting. \u201cEm 2026, se voc\u00ea n\u00e3o tiver uma estrat\u00e9gia de superusu\u00e1rio\/superf\u00e3\/supergamer\/superassinante, ent\u00e3o voc\u00ea n\u00e3o ter\u00e1 uma &#8216;estrat\u00e9gia&#8217;.\u201d<\/p>\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full is-style-default\"><a target=\"_blank\" rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/powerwomensummit2025.splashthat.com\/actress\"><img decoding=\"async\" data-recalc-dims=\"1\" loading=\"lazy\" width=\"970\" height=\"250\" src=\"https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/06\/PWS-970-x-250-4.png?resize=970%2C250&amp;quality=80&amp;ssl=1\" alt=\"\" class=\"wp-image-7882688\" srcset=\"https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/06\/PWS-970-x-250-4.png?w=970&amp;quality=80&amp;ssl=1 970w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/06\/PWS-970-x-250-4.png?resize=300%2C77&amp;quality=80&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/06\/PWS-970-x-250-4.png?resize=768%2C198&amp;quality=80&amp;ssl=1 768w\" \/><\/a><\/figure>\n<\/div>\n<p>O outro ponto que Wolf pretendia enfatizar era que o v\u00eddeo governa a Internet: o tempo di\u00e1rio de visualiza\u00e7\u00e3o de v\u00eddeos aumentar\u00e1 em 21 minutos \u2013 de seis horas e 12 minutos em 2025 para seis horas e 33 minutos em 2029<\/p>\n<p>&#8220;O v\u00eddeo est\u00e1 consumindo a internet! Tudo est\u00e1 se tornando v\u00eddeo: redes sociais, podcasts, compras e at\u00e9 IA&#8221;, disse Wolf. \u201cCom os novos aplicativos Sora iOS\/Android (OpenAI) e Vibes (da Meta), ambas as empresas est\u00e3o criando seus pr\u00f3prios servi\u00e7os de v\u00eddeo de lanches curtos que mostram como a IA impulsionar\u00e1 o engajamento e a publicidade.\u201d<\/p>\n<p>O relat\u00f3rio de 245 p\u00e1ginas repleto de dados e gr\u00e1ficos cobre tudo, desde filmes a streaming, IA, jogos, com\u00e9rcio eletr\u00f4nico, esportes e computa\u00e7\u00e3o espacial.<\/p>\n<p>Algumas conclus\u00f5es importantes do relat\u00f3rio:<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-super-users\">Superusu\u00e1rios<\/h2>\n<p>Superusu\u00e1rios s\u00e3o definidos como consumidores altamente influentes que geram muito tempo, dinheiro gasto e impacto nas plataformas digitais. Wolf disse ao TheWrap que tudo se resume a &#8220;primeiro a experimentar, primeiro a comprar: 82% dos superusu\u00e1rios s\u00e3o pioneiros que experimentam e compram primeiro novas tecnologias e produtos de m\u00eddia. E eles s\u00e3o campe\u00f5es de marca. Por exemplo, cerca de 70% dos superusu\u00e1rios promovem ativamente as marcas que compram por meio de recomenda\u00e7\u00f5es, postagens sociais e avalia\u00e7\u00f5es&#8221;.<\/p>\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" data-recalc-dims=\"1\" loading=\"lazy\" width=\"902\" height=\"686\" src=\"https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-10.50.43%E2%80%AFAM.png?resize=902%2C686&amp;quality=80&amp;ssl=1\" alt=\"\" class=\"wp-image-7882258\" srcset=\"https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-10.50.43%E2%80%AFAM.png?w=902&amp;quality=80&amp;ssl=1 902w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-10.50.43%E2%80%AFAM.png?resize=300%2C228&amp;quality=80&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-10.50.43%E2%80%AFAM.png?resize=768%2C584&amp;quality=80&amp;ssl=1 768w\" \/><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-streaming\">Transmiss\u00e3o<\/h2>\n<p>O v\u00eddeo focado no criador est\u00e1 impulsionando uma nova onda de streaming, especialmente entre os consumidores mais jovens de entretenimento e m\u00eddia.<\/p>\n<p>Alguns pontos levantados por Wolf.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Social agora \u00e9 v\u00eddeo:<\/strong> Mais de 70% do tempo gasto em plataformas de m\u00eddia social \u00e9 assistindo v\u00eddeos (Instagram, Facebook, TikTok, Reddit, X e Snapchat)<\/li>\n<li><strong>Os criadores conduzem o feed:<\/strong> A maioria das visualiza\u00e7\u00f5es nessas plataformas n\u00e3o s\u00e3o de amigos, s\u00e3o de criadores \u2013 94% das visualiza\u00e7\u00f5es no YouTube s\u00e3o de criadores, 81% no TikTok e 72% no Instagram<\/li>\n<li><strong>Tempo gasto nas plataformas:<\/strong> Os usu\u00e1rios agora passam 53 minutos di\u00e1rios no YouTube, 52 minutos no TikTok e 35 minutos no Instagram<\/li>\n<li><strong>Os podcasts tornam-se visuais:<\/strong> 83% dos ouvintes de podcast querem vers\u00f5es em v\u00eddeo, e 70% dos 50 principais podcasters agora produzem podcasts em v\u00eddeo<\/li>\n<li><strong>As compras tornam-se baseadas em v\u00eddeos:<\/strong> O com\u00e9rcio eletr\u00f4nico est\u00e1 evoluindo para uma experi\u00eancia integrada de v\u00eddeo e IA, com Amazon, TikTok e eBay incorporando compras diretamente no conte\u00fado<\/li>\n<\/ul>\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" data-recalc-dims=\"1\" loading=\"lazy\" width=\"906\" height=\"674\" src=\"https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-10.53.18%E2%80%AFAM.png?resize=906%2C674&amp;quality=80&amp;ssl=1\" alt=\"\" class=\"wp-image-7882262\" srcset=\"https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-10.53.18%E2%80%AFAM.png?w=906&amp;quality=80&amp;ssl=1 906w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-10.53.18%E2%80%AFAM.png?resize=300%2C223&amp;quality=80&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-10.53.18%E2%80%AFAM.png?resize=768%2C571&amp;quality=80&amp;ssl=1 768w\" \/><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-sports\">Esportes<\/h2>\n<p>Como apontamos em <a target=\"_blank\" rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.thewrap.com\/tag\/game-on\/\">nossa s\u00e9rie \u201cGame On\u201d<\/a> desde setembro, que cobriu o impacto dos esportes no entretenimento, o relat\u00f3rio da Activate ressalta isso com uma grande mudan\u00e7a para o streaming.<\/p>\n<p>A mudan\u00e7a faz sentido dada a forma como o desporto se tornou um dos raros eventos que re\u00fane p\u00fablicos d\u00edspares numa altura em que o consumo de meios de comunica\u00e7\u00e3o social se tornou t\u00e3o fragmentado. O fato de ser uma televis\u00e3o ao vivo e com hora marcada torna-a altamente atraente para anunciantes e empresas de m\u00eddia que buscam atrair aten\u00e7\u00e3o.<\/p>\n<p>\u00c9 por isso que chamamos isso de <a target=\"_blank\" rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.thewrap.com\/sports-rights-on-tv-value-analysis-impact\/\">Rolo de US$ 29 bilh\u00f5es<\/a> com a expectativa de subir apenas mais. <\/p>\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" data-recalc-dims=\"1\" loading=\"lazy\" width=\"900\" height=\"674\" src=\"https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-10.54.59%E2%80%AFAM.png?resize=900%2C674&amp;quality=80&amp;ssl=1\" alt=\"\" class=\"wp-image-7882265\" srcset=\"https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-10.54.59%E2%80%AFAM.png?w=900&amp;quality=80&amp;ssl=1 900w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-10.54.59%E2%80%AFAM.png?resize=300%2C225&amp;quality=80&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-10.54.59%E2%80%AFAM.png?resize=768%2C575&amp;quality=80&amp;ssl=1 768w\" \/><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-ai-beyond-search\">IA al\u00e9m da pesquisa<\/h2>\n<p>As taxas de ado\u00e7\u00e3o da tecnologia de IA entre os consumidores continuar\u00e3o a crescer rapidamente. \u201cMesmo que 72 milh\u00f5es de americanos comecem suas pesquisas na web em uma plataforma Gen AI dedicada at\u00e9 2029, o ChatGPT n\u00e3o vai comer o almo\u00e7o do Google.\u201d  <\/p>\n<p>Embora as visitas do ChatGPT tenham aumentado 4,7 mil milh\u00f5es no \u00faltimo ano, as visitas do Google aumentaram quatro vezes mais (+20,4 mil milh\u00f5es). A IA expande, e n\u00e3o canibaliza, a jornada de busca, acrescentou Wolf.<\/p>\n<p>Al\u00e9m da pesquisa, no entanto, como acontece com os \u00f3culos de IA, a chamada computa\u00e7\u00e3o espacial est\u00e1 se tornando uma realidade, observou Wolf. Todas as grandes empresas de tecnologia est\u00e3o investindo em espa\u00e7o (Apple, Meta, Samsung, Google, etc.). <\/p>\n<p>&#8220;Por que est\u00e3o investindo tanto dinheiro em um mercado que est\u00e1 em desenvolvimento? Muito simplesmente, \u00e9 uma aposta no futuro p\u00f3s-smartphone&#8221;, disse Wolf.<\/p>\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" data-recalc-dims=\"1\" loading=\"lazy\" width=\"904\" height=\"672\" src=\"https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-2.35.19%E2%80%AFPM.png?resize=904%2C672&amp;quality=80&amp;ssl=1\" alt=\"\" class=\"wp-image-7882568\" srcset=\"https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-2.35.19%E2%80%AFPM.png?w=904&amp;quality=80&amp;ssl=1 904w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-2.35.19%E2%80%AFPM.png?resize=300%2C223&amp;quality=80&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-2.35.19%E2%80%AFPM.png?resize=768%2C571&amp;quality=80&amp;ssl=1 768w\" \/><\/figure>\n<div class=\"wp-block-the-wrap-read-more\">\n<div class=\"the-wrap-read-more__container\">\n\t\t<a target=\"_blank\" rel=\"nofollow\" target=\"_blank\" class=\"the-wrap-read-more__image\" href=\"https:\/\/www.thewrap.com\/how-to-protect-your-likeness-against-ai-sora\/\"><br \/>\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"169\" src=\"https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/10\/102825-Protect-Your-Likeness-From-AI.jpg?fit=300%2C169&amp;quality=89&amp;ssl=1\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/10\/102825-Protect-Your-Likeness-From-AI.jpg?w=1200&amp;quality=89&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/10\/102825-Protect-Your-Likeness-From-AI.jpg?resize=300%2C169&amp;quality=89&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/10\/102825-Protect-Your-Likeness-From-AI.jpg?resize=1024%2C576&amp;quality=89&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/10\/102825-Protect-Your-Likeness-From-AI.jpg?resize=768%2C432&amp;quality=89&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/10\/102825-Protect-Your-Likeness-From-AI.jpg?resize=320%2C180&amp;quality=89&amp;ssl=1 320w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/10\/102825-Protect-Your-Likeness-From-AI.jpg?resize=640%2C360&amp;quality=89&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/10\/102825-Protect-Your-Likeness-From-AI.jpg?resize=380%2C214&amp;quality=89&amp;ssl=1 380w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/10\/102825-Protect-Your-Likeness-From-AI.jpg?resize=760%2C428&amp;quality=89&amp;ssl=1 760w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/10\/102825-Protect-Your-Likeness-From-AI.jpg?resize=394%2C222&amp;quality=89&amp;ssl=1 394w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/10\/102825-Protect-Your-Likeness-From-AI.jpg?resize=788%2C444&amp;quality=89&amp;ssl=1 788w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/10\/102825-Protect-Your-Likeness-From-AI.jpg?resize=778%2C438&amp;quality=89&amp;ssl=1 778w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/10\/102825-Protect-Your-Likeness-From-AI.jpg?resize=976%2C549&amp;quality=89&amp;ssl=1 976w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/10\/102825-Protect-Your-Likeness-From-AI.jpg?resize=990%2C557&amp;quality=89&amp;ssl=1 990w\" data-portal-copyright=\"TheWrap\" data-has-syndication-rights=\"1\" \/>\t\t\t\t\t<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><em>  &#8216;O artigo anterior pode incluir informa\u00e7\u00f5es divulgadas por terceiros&#8217; <\/em><\/p>\n<p><em>  &#8216;Alguns detalhes deste artigo foram extra\u00eddos da seguinte fonte www.thewrap.com&#8217; <\/em><\/p>\n<p><em> \u2018 O artigo anterior foi obtido e traduzido do site internacional da celebrity.land   \u2019 Source Link <\/em><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 medida que Hollywood e os meios de comunica\u00e7\u00e3o social procuram novos modelos de neg\u00f3cio capazes de capitalizar as mudan\u00e7as sem precedentes nos h\u00e1bitos de consumo, a quest\u00e3o acaba sempre por ser: de onde vir\u00e1 o crescimento? Um relat\u00f3rio da Activate Consulting oferece algumas respostas por meio de novas previs\u00f5es que incluem uma proje\u00e7\u00e3o de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1482166,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[45],"tags":[],"class_list":["post-1482165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimento"],"_links":{"self":[{"href":"https:\/\/celebrity.land\/pt\/wp-json\/wp\/v2\/posts\/1482165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/pt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/pt\/wp-json\/wp\/v2\/comments?post=1482165"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/pt\/wp-json\/wp\/v2\/posts\/1482165\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/pt\/wp-json\/wp\/v2\/media\/1482166"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/pt\/wp-json\/wp\/v2\/media?parent=1482165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/pt\/wp-json\/wp\/v2\/categories?post=1482165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/pt\/wp-json\/wp\/v2\/tags?post=1482165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}