{"id":1570893,"date":"2026-01-13T08:21:03","date_gmt":"2026-01-13T08:21:03","guid":{"rendered":"https:\/\/celebrity.land\/pt\/?p=1570893"},"modified":"2026-01-13T08:21:03","modified_gmt":"2026-01-13T08:21:03","slug":"ea-mobile-cai-novamente-roblox-sobe-gossip-harbor-lidera-fusao-2-metricas-de-anuncios-de-celebridades-mais-mobilegamer-biz","status":"publish","type":"post","link":"https:\/\/celebrity.land\/pt\/ea-mobile-cai-novamente-roblox-sobe-gossip-harbor-lidera-fusao-2-metricas-de-anuncios-de-celebridades-mais-mobilegamer-biz\/","title":{"rendered":"EA mobile cai novamente, Roblox sobe, Gossip Harbor lidera fus\u00e3o 2, m\u00e9tricas de an\u00fancios de celebridades, mais \u2013 Mobilegamer.biz"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<figure><\/figure>\n<\/p>\n<div>\n<h5 \/>\n<p>Todas as quartas-feiras dividimos os dados, pesquisas e resultados financeiros mais recentes em partes diger\u00edveis.<\/p>\n<p>Continue lendo para saber os n\u00fameros que voc\u00ea precisa saber menos o boato.<\/p>\n<p><i>Esta coluna \u00e9 patrocinada por<\/i><a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/xsolla.com\/mobile-web-shop\/instant\/?utm_source=banner&amp;utm_medium=banner-cpc&amp;utm_campaign=mobilegamerbiz_q2_25&amp;utm_content=banneradblurb3\"><i>  Xsolla<\/i><\/a><i>que pode ajud\u00e1-lo a lan\u00e7ar rapidamente sua loja virtual de marca para aumentar a receita e agilizar seu ROI de marketing. <\/i><a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/xsolla.com\/mobile-web-shop\/instant\/?utm_source=banner&amp;utm_medium=banner-cpc&amp;utm_campaign=mobilegamerbiz_q2_25&amp;utm_content=banneradblurb3\"><i>Comece aqui.<\/i><\/a><\/p>\n<h5 class=\"p1\"><a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ir.ea.com\/financials\/quarterly-results\/default.aspx\">Reservas l\u00edquidas m\u00f3veis ca\u00edram novamente na EA<\/a><\/h5>\n<p><img decoding=\"async\" data-recalc-dims=\"1\" data-attachment-id=\"33490\" data-permalink=\"https:\/\/mobilegamer.biz\/data-digest-ea-mobile-declines-again-roblox-rises-gossip-harbor-leads-merge-2-celebrity-ad-metrics-more\/ea-mobile-earnings\/\" data-orig-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/EA-mobile-earnings.jpg?fit=2927%2C1539&amp;ssl=1\" data-orig-size=\"2927,1539\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"EA mobile earnings\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/EA-mobile-earnings.jpg?fit=300%2C158&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/EA-mobile-earnings.jpg?fit=1024%2C538&amp;ssl=1\" class=\"aligncenter wp-image-33490\" src=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/EA-mobile-earnings-300x158.jpg?resize=600%2C315&amp;ssl=1\" alt=\"\" width=\"600\" height=\"315\" srcset=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/EA-mobile-earnings.jpg?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/EA-mobile-earnings.jpg?resize=1024%2C538&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/EA-mobile-earnings.jpg?resize=768%2C404&amp;ssl=1 768w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/EA-mobile-earnings.jpg?resize=1536%2C808&amp;ssl=1 1536w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/EA-mobile-earnings.jpg?resize=2048%2C1077&amp;ssl=1 2048w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/EA-mobile-earnings.jpg?w=2400&amp;ssl=1 2400w\" \/><\/p>\n<p class=\"p1\">O neg\u00f3cio m\u00f3vel da EA registrou ontem uma terceira queda consecutiva em suas reservas l\u00edquidas trimestrais e completas do ano fiscal.<\/p>\n<p class=\"p1\">Os resultados do quarto trimestre e do ano fiscal de 25 da gigante editorial mostram um decl\u00ednio constante em seu portf\u00f3lio m\u00f3vel, como acima, com a receita m\u00f3vel do quarto trimestre chegando a US$ 288 milh\u00f5es, uma queda de 3% em rela\u00e7\u00e3o ao ano anterior. A receita m\u00f3vel do EF25 foi de US$ 1,15 bilh\u00e3o, uma queda de 3% em compara\u00e7\u00e3o com o EF24.<\/p>\n<p class=\"p1\">A EA, no entanto, mencionou o FC Mobile como um ponto positivo, afirmando que a aquisi\u00e7\u00e3o de novos jogadores e usu\u00e1rios ativos di\u00e1rios aumentaram mais de 20% ano ap\u00f3s ano devido \u00e0 \u201chiperculturaliza\u00e7\u00e3o\u201d e ao lan\u00e7amento de uma loja online no \u00faltimo trimestre.<\/p>\n<h5><a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ir.roblox.com\/news\/news-details\/2025\/Roblox-Reports-First-Quarter-2025-Financial-Results\/default.aspx\">Roblox DAU aumenta 26%, reservas l\u00edquidas aumentam 31%, perdas diminuem<\/a><\/h5>\n<p><img decoding=\"async\" data-recalc-dims=\"1\" loading=\"lazy\" data-attachment-id=\"19824\" data-permalink=\"https:\/\/mobilegamer.biz\/data-digest-fresh-insights-on-monopoly-go-roblox-honkai-star-rail-garena-apple-mena-and-more\/roblox-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2024\/02\/roblox.jpg?fit=2592%2C567&amp;ssl=1\" data-orig-size=\"2592,567\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"roblox\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2024\/02\/roblox.jpg?fit=300%2C66&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2024\/02\/roblox.jpg?fit=1024%2C224&amp;ssl=1\" class=\"aligncenter wp-image-19824\" src=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2024\/02\/roblox.jpg?resize=500%2C109&amp;ssl=1\" alt=\"\" width=\"500\" height=\"109\" srcset=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2024\/02\/roblox.jpg?resize=300%2C66&amp;ssl=1 300w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2024\/02\/roblox.jpg?resize=1024%2C224&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2024\/02\/roblox.jpg?resize=768%2C168&amp;ssl=1 768w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2024\/02\/roblox.jpg?resize=1536%2C336&amp;ssl=1 1536w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2024\/02\/roblox.jpg?resize=2048%2C448&amp;ssl=1 2048w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2024\/02\/roblox.jpg?resize=1200%2C263&amp;ssl=1 1200w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2024\/02\/roblox.jpg?w=2400&amp;ssl=1 2400w\" \/><\/p>\n<p>As \u00faltimas finan\u00e7as da Roblox mostram o crescimento cont\u00ednuo da plataforma UGC, registrando aumentos em DAU, reservas l\u00edquidas e perdas decrescentes. Mas ainda regista uma rentabilidade modesta, medida pelo EBITDA de 58 milh\u00f5es de d\u00f3lares no \u00faltimo trimestre. Os n\u00fameros em resumo:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">A receita foi de US$ 1,035 bilh\u00e3o, um aumento de 29% em rela\u00e7\u00e3o ao ano anterior, um aumento de 30% em termos anuais em uma base de moeda constante<\/li>\n<li class=\"li1\">Reservas: US$ 1,206 bilh\u00e3o, um aumento de 31% em rela\u00e7\u00e3o ao ano anterior, um aumento de 33% em termos anuais em uma base de moeda constante<\/li>\n<li class=\"li1\">O preju\u00edzo l\u00edquido atribu\u00edvel aos acionistas ordin\u00e1rios foi de US$ 215,1 milh\u00f5es; o preju\u00edzo l\u00edquido consolidado foi de US$ 216,3 milh\u00f5es<\/li>\n<li class=\"li1\">O EBITDA ajustado foi de US$ 58 milh\u00f5es, excluindo US$ 147,1 milh\u00f5es em receita diferida e custo diferido de receita<\/li>\n<li class=\"li1\">Caixa l\u00edquido e equivalentes de caixa de US$ 443,9 milh\u00f5es, um aumento de 86% em rela\u00e7\u00e3o ao ano anterior; fluxo de caixa livre de US$ 426,5 milh\u00f5es, um aumento de 123% em rela\u00e7\u00e3o ao ano anterior<\/li>\n<li class=\"li1\">DAU m\u00e9dio de 97,8 milh\u00f5es, aumento de 26% em rela\u00e7\u00e3o ao ano anterior<\/li>\n<li class=\"li1\">M\u00e9dia mensal de pagadores \u00fanicos de 20,2 milh\u00f5es, um aumento de 29% em rela\u00e7\u00e3o ao ano anterior<\/li>\n<li class=\"li1\">M\u00e9dia de reservas por pagador \u00fanico mensal de US$ 19,92<\/li>\n<li class=\"li1\">Horas engajadas de 21,7 bilh\u00f5es, um aumento de 30% em rela\u00e7\u00e3o ao ano anterior<\/li>\n<li class=\"li1\">A m\u00e9dia de reservas por DAU (\u201cABPDAU\u201d) foi de US$ 12,34, um aumento de 4% em rela\u00e7\u00e3o ao ano anterior, um aumento de 6% em termos anuais em uma base de moeda constante<\/li>\n<\/ul>\n<p class=\"p1\">Roblox disse que os investimentos que fez em sua economia virtual, pesquisa e descoberta foram os principais fatores que impulsionaram o crescimento da receita.<\/p>\n<h5><a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/appamagic_top-10-merge-2-games-by-revenue-in-q1-2025-activity-7323273125587058688-EVXf?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAVxxeoB33LXtyuu8qkH1h6gmKLLJTBt3Us\">Receita da Merge-2 aumenta 110% em rela\u00e7\u00e3o ao ano anterior<\/a><\/h5>\n<p><img decoding=\"async\" data-recalc-dims=\"1\" loading=\"lazy\" data-attachment-id=\"33476\" data-permalink=\"https:\/\/mobilegamer.biz\/data-digest-ea-mobile-declines-again-roblox-rises-gossip-harbor-leads-merge-2-celebrity-ad-metrics-more\/top-merge-2-games\/\" data-orig-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/top-merge-2-games.jpg?fit=1280%2C1545&amp;ssl=1\" data-orig-size=\"1280,1545\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"top merge 2 games\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/top-merge-2-games.jpg?fit=249%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/top-merge-2-games.jpg?fit=848%2C1024&amp;ssl=1\" class=\"aligncenter wp-image-33476\" src=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/top-merge-2-games.jpg?resize=400%2C483&amp;ssl=1\" alt=\"\" width=\"400\" height=\"483\" srcset=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/top-merge-2-games.jpg?resize=249%2C300&amp;ssl=1 249w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/top-merge-2-games.jpg?resize=848%2C1024&amp;ssl=1 848w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/top-merge-2-games.jpg?resize=768%2C927&amp;ssl=1 768w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/top-merge-2-games.jpg?resize=1273%2C1536&amp;ssl=1 1273w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/top-merge-2-games.jpg?w=1280&amp;ssl=1 1280w\" \/><\/p>\n<p>O mercado mundial de fus\u00e3o 2 registrou um crescimento de receita no primeiro trimestre de 110% ano a ano e 21% trimestre a trimestre.<\/p>\n<p>Isso est\u00e1 de acordo com uma vis\u00e3o geral do mercado <a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/appamagic_top-10-merge-2-games-by-revenue-in-q1-2025-activity-7323273125587058688-EVXf?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAVxxeoB33LXtyuu8qkH1h6gmKLLJTBt3Us\">publicado pela Appmagic<\/a>que tamb\u00e9m revela os 10 principais jogos merge-2 por receita nos primeiros tr\u00eas meses de 2025.<\/p>\n<p>Gossip Harbour ficou em primeiro lugar com ganhos trimestrais de US$ 105 milh\u00f5es (+35% QoQ), \u00e0 frente de Travel Town \u2013 Merge Adventure com US$ 68 milh\u00f5es (+9% QoQ) e Seaside Escape: Merge &#038; Story com US$ 58 milh\u00f5es (+33% QoQ).<\/p>\n<h5><a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.businesswire.com\/news\/home\/20250429844196\/en\/AppsFlyers-2025-Creative-Report-Reveals-How-AI-and-Emotion-Drive-Creative-Performance\">Celebridades da TV geram 2x o IPM das estrelas de cinema<\/a><\/h5>\n<p><img decoding=\"async\" data-recalc-dims=\"1\" loading=\"lazy\" data-attachment-id=\"33472\" data-permalink=\"https:\/\/mobilegamer.biz\/data-digest-ea-mobile-declines-again-roblox-rises-gossip-harbor-leads-merge-2-celebrity-ad-metrics-more\/appsflyer-celebrity-type\/\" data-orig-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/appsflyer-celebrity-type.jpg?fit=718%2C384&amp;ssl=1\" data-orig-size=\"718,384\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"appsflyer celebrity type\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/appsflyer-celebrity-type.jpg?fit=300%2C160&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/appsflyer-celebrity-type.jpg?fit=718%2C384&amp;ssl=1\" class=\"aligncenter wp-image-33472\" src=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/appsflyer-celebrity-type.jpg?resize=500%2C267&amp;ssl=1\" alt=\"\" width=\"500\" height=\"267\" srcset=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/appsflyer-celebrity-type.jpg?resize=300%2C160&amp;ssl=1 300w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/appsflyer-celebrity-type.jpg?w=718&amp;ssl=1 718w\" \/><\/p>\n<p>As \u00faltimas novidades da empresa de marketing e an\u00e1lise AppsFlyer <a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.businesswire.com\/news\/home\/20250429844196\/en\/AppsFlyers-2025-Creative-Report-Reveals-How-AI-and-Emotion-Drive-Creative-Performance\">Relat\u00f3rio sobre o estado da otimiza\u00e7\u00e3o de criativos<\/a> inclui uma an\u00e1lise do impacto que as celebridades t\u00eam na publicidade de jogos para celular.<\/p>\n<p>Embora os atores de cinema capturem de 80 a 90% dos gastos das celebridades em todos os canais, eles foram superados por personalidades da TV e da m\u00fasica em diversas m\u00e9tricas importantes. Por exemplo, as estrelas de TV entregaram 2x o IPM (instala\u00e7\u00f5es por 1.000 impress\u00f5es) das estrelas de cinema. E os criativos liderados por influenciadores obtiveram at\u00e9 28% de reten\u00e7\u00e3o D7 versus at\u00e9 19% para estrelas de cinema.<\/p>\n<p><img decoding=\"async\" data-recalc-dims=\"1\" loading=\"lazy\" data-attachment-id=\"33473\" data-permalink=\"https:\/\/mobilegamer.biz\/data-digest-ea-mobile-declines-again-roblox-rises-gossip-harbor-leads-merge-2-celebrity-ad-metrics-more\/appsflyer-celebrity-gender\/\" data-orig-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/appsflyer-celebrity-gender.jpg?fit=714%2C342&amp;ssl=1\" data-orig-size=\"714,342\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"appsflyer celebrity gender\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/appsflyer-celebrity-gender.jpg?fit=300%2C144&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/appsflyer-celebrity-gender.jpg?fit=714%2C342&amp;ssl=1\" class=\"aligncenter wp-image-33473\" src=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/appsflyer-celebrity-gender.jpg?resize=600%2C287&amp;ssl=1\" alt=\"\" width=\"600\" height=\"287\" srcset=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/appsflyer-celebrity-gender.jpg?resize=300%2C144&amp;ssl=1 300w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/appsflyer-celebrity-gender.jpg?w=714&amp;ssl=1 714w\" \/><\/p>\n<p>No que diz respeito ao g\u00e9nero, os homens representaram 61,3% dos gastos das celebridades em redes de publicidade, 51,1% em DSPs e 75,4% em redes sociais e pesquisas. Apesar deste desequil\u00edbrio, os IPMs entre g\u00e9neros foram compar\u00e1veis, e as estrelas femininas alcan\u00e7aram, na verdade, uma reten\u00e7\u00e3o D7 ligeiramente superior nas redes sociais e nas pesquisas.<\/p>\n<p>Olhando para o tipo de fun\u00e7\u00e3o, breves apari\u00e7\u00f5es de celebridades geraram, de longe, o IPM mais alto nas redes de an\u00fancios, com 9,8, apesar de receberem apenas 9% do gasto total. Em contraste, os pap\u00e9is de celebridades com foco principal representaram 59% dos gastos, mas entregaram IPM de 2,5.<\/p>\n<p><img decoding=\"async\" data-recalc-dims=\"1\" loading=\"lazy\" data-attachment-id=\"33475\" data-permalink=\"https:\/\/mobilegamer.biz\/data-digest-ea-mobile-declines-again-roblox-rises-gossip-harbor-leads-merge-2-celebrity-ad-metrics-more\/appsflyer-celebrity-role\/\" data-orig-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/appsflyer-celebrity-role.jpg?fit=714%2C364&amp;ssl=1\" data-orig-size=\"714,364\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"appsflyer celebrity role\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/appsflyer-celebrity-role.jpg?fit=300%2C153&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/appsflyer-celebrity-role.jpg?fit=714%2C364&amp;ssl=1\" class=\"aligncenter wp-image-33475\" src=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/appsflyer-celebrity-role.jpg?resize=600%2C306&amp;ssl=1\" alt=\"\" width=\"600\" height=\"306\" srcset=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/appsflyer-celebrity-role.jpg?resize=300%2C153&amp;ssl=1 300w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/appsflyer-celebrity-role.jpg?w=714&amp;ssl=1 714w\" \/><\/p>\n<p>Nas redes sociais e de pesquisa, os pap\u00e9is de apoio representaram 55,9% dos gastos com celebridades e proporcionaram reten\u00e7\u00e3o D7 de 13,2%. As fun\u00e7\u00f5es de foco principal representaram 24,6% dos gastos gerais, mas geraram reten\u00e7\u00e3o D7 de 17,5%. E breves apari\u00e7\u00f5es representaram 19,5% dos gastos das celebridades e alcan\u00e7aram reten\u00e7\u00e3o D7 de 8,7%.<\/p>\n<p>Depois que a Dream Games lan\u00e7ou aquela que \u00e9 provavelmente a campanha publicit\u00e1ria de jogos para celular de celebridades mais cara de todos os tempos, analisamos <a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/mobilegamer.biz\/how-much-are-celebrities-getting-paid-for-mobile-game-ads\/\">quanto as estrelas est\u00e3o recebendo por suas apari\u00e7\u00f5es,<\/a> com uma fonte sugerindo que LeBron James poderia ter ganhado at\u00e9 US$ 4 milh\u00f5es por seu an\u00fancio no Royal Kingdom.<\/p>\n<h5><a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.generalatlantic.com\/media-article\/liftoff-announces-minority-growth-equity-investment-from-general-atlantic-at-4-3-billion-valuation\/\">Decolagem avaliada em US$ 4,3 bilh\u00f5es ap\u00f3s <\/a><a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.generalatlantic.com\/media-article\/liftoff-announces-minority-growth-equity-investment-from-general-atlantic-at-4-3-billion-valuation\/\">Investimento geral no Atl\u00e2ntico<\/a><\/h5>\n<p><img decoding=\"async\" data-recalc-dims=\"1\" loading=\"lazy\" data-attachment-id=\"33471\" data-permalink=\"https:\/\/mobilegamer.biz\/data-digest-ea-mobile-declines-again-roblox-rises-gossip-harbor-leads-merge-2-celebrity-ad-metrics-more\/liftoff-logo\/\" data-orig-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-logo.jpg?fit=666%2C500&amp;ssl=1\" data-orig-size=\"666,500\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"liftoff logo\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-logo.jpg?fit=300%2C225&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-logo.jpg?fit=666%2C500&amp;ssl=1\" class=\"aligncenter wp-image-33471\" src=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-logo.jpg?resize=500%2C375&amp;ssl=1\" alt=\"\" width=\"500\" height=\"375\" srcset=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-logo.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-logo.jpg?w=666&amp;ssl=1 666w\" \/><br \/>A General Atlantic dever\u00e1 <a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.generalatlantic.com\/media-article\/liftoff-announces-minority-growth-equity-investment-from-general-atlantic-at-4-3-billion-valuation\/\">adquirir uma participa\u00e7\u00e3o minorit\u00e1ria<\/a> em Liftoff de Blackstone por uma quantia n\u00e3o revelada.<\/p>\n<p>O acordo avalia a plataforma de crescimento em US$ 4,3 bilh\u00f5es e dever\u00e1 ser conclu\u00eddo em meados de 2025. Ap\u00f3s a sua conclus\u00e3o, o investidor de longa data Blackstone continuar\u00e1 a ser o acionista majorit\u00e1rio da Liftoff.<\/p>\n<h5><a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/liftoff.io\/2025-casual-gaming-apps-report\/\">O ROAS D30 para jogos casuais \u00e9 de 47% no iOS, mas 15% no Android<\/a><\/h5>\n<p><img decoding=\"async\" data-recalc-dims=\"1\" loading=\"lazy\" data-attachment-id=\"33466\" data-permalink=\"https:\/\/mobilegamer.biz\/data-digest-ea-mobile-declines-again-roblox-rises-gossip-harbor-leads-merge-2-celebrity-ad-metrics-more\/liftoff-roas\/\" data-orig-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-roas.jpg?fit=2133%2C1600&amp;ssl=1\" data-orig-size=\"2133,1600\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"liftoff roas\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-roas.jpg?fit=300%2C225&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-roas.jpg?fit=1024%2C768&amp;ssl=1\" class=\"aligncenter wp-image-33466\" src=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-roas.jpg?resize=600%2C450&amp;ssl=1\" alt=\"\" width=\"600\" height=\"450\" srcset=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-roas.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-roas.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-roas.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-roas.jpg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-roas.jpg?resize=2048%2C1536&amp;ssl=1 2048w\" \/><\/p>\n<p>A Liftoff publicou a \u00faltima edi\u00e7\u00e3o de seu <a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/liftoff.io\/2025-casual-gaming-apps-report\/\">Relat\u00f3rio de aplicativos de jogos casuais<\/a>com base em dados coletados pela Singular de fevereiro de 2024 a fevereiro de 2025.<\/p>\n<p>Descobriu-se que o ROAS D30 m\u00e9dio para jogos casuais (incluindo t\u00edtulos hipercasuais) era de 47% no iOS e 15% no Android.<\/p>\n<p><img decoding=\"async\" data-recalc-dims=\"1\" loading=\"lazy\" data-attachment-id=\"33467\" data-permalink=\"https:\/\/mobilegamer.biz\/data-digest-ea-mobile-declines-again-roblox-rises-gossip-harbor-leads-merge-2-celebrity-ad-metrics-more\/liftoff-ctr\/\" data-orig-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-ctr.jpg?fit=2133%2C1600&amp;ssl=1\" data-orig-size=\"2133,1600\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"liftoff ctr\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-ctr.jpg?fit=300%2C225&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-ctr.jpg?fit=1024%2C768&amp;ssl=1\" class=\"aligncenter wp-image-33467\" src=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-ctr.jpg?resize=600%2C450&amp;ssl=1\" alt=\"\" width=\"600\" height=\"450\" srcset=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-ctr.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-ctr.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-ctr.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-ctr.jpg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-ctr.jpg?resize=2048%2C1536&amp;ssl=1 2048w\" \/><\/p>\n<p>O maior ROAS D30 para qualquer g\u00eanero foi de 80% para jogos de esportes no iOS, seguido por jogos infantis (66%) e t\u00edtulos de estrat\u00e9gia (60%), tamb\u00e9m ambos no iOS. A\u00e7\u00e3o foi o \u00fanico g\u00eanero em que o ROAS do D30 foi maior no Android (35%) do que no iOS (16%).<\/p>\n<p>Em outro lugar, a Singular descobriu que os jogos casuais tinham a CTR mais alta de qualquer g\u00eanero, 9,4% no Android e 8,8% no iOS.<\/p>\n<p>As taxas de CTR tamb\u00e9m foram mais altas no Android para t\u00edtulos de simula\u00e7\u00e3o, jogos infantis, t\u00edtulos de estrat\u00e9gia e jogos de mesa. O iOS liderou quando se tratava de quebra-cabe\u00e7as, a\u00e7\u00e3o, esportes, cassino e RPG.<\/p>\n<p><img decoding=\"async\" data-recalc-dims=\"1\" loading=\"lazy\" data-attachment-id=\"33482\" data-permalink=\"https:\/\/mobilegamer.biz\/data-digest-ea-mobile-declines-again-roblox-rises-gossip-harbor-leads-merge-2-celebrity-ad-metrics-more\/liftoff-ipm\/\" data-orig-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-ipm.jpg?fit=2133%2C1600&amp;ssl=1\" data-orig-size=\"2133,1600\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"liftoff ipm\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-ipm.jpg?fit=300%2C225&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-ipm.jpg?fit=1024%2C768&amp;ssl=1\" class=\"aligncenter wp-image-33482\" src=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-ipm.jpg?resize=600%2C450&amp;ssl=1\" alt=\"\" width=\"600\" height=\"450\" srcset=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-ipm.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-ipm.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-ipm.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-ipm.jpg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-ipm.jpg?resize=2048%2C1536&amp;ssl=1 2048w\" \/><\/p>\n<p>O IPM m\u00e9dio foi mais alto no Android do que no iOS em geral, com os jogos casuais liderando o caminho. O IPM para jogos casuais era 7.1 no Android e 3.5 no iOS.<\/p>\n<p>O IPM para jogos infantis ficou em 6,1 na plataforma do Google e 4,3 na plataforma da Apple. E o IPM para t\u00edtulos de simula\u00e7\u00e3o era 6 no Android e 1.4 no iOS.<\/p>\n<p><img decoding=\"async\" data-recalc-dims=\"1\" loading=\"lazy\" data-attachment-id=\"33468\" data-permalink=\"https:\/\/mobilegamer.biz\/data-digest-ea-mobile-declines-again-roblox-rises-gossip-harbor-leads-merge-2-celebrity-ad-metrics-more\/liftoff-cpi\/\" data-orig-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-cpi.jpg?fit=2133%2C1600&amp;ssl=1\" data-orig-size=\"2133,1600\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"liftoff cpi\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-cpi.jpg?fit=300%2C225&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-cpi.jpg?fit=1024%2C768&amp;ssl=1\" class=\"aligncenter wp-image-33468\" src=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-cpi.jpg?resize=600%2C450&amp;ssl=1\" alt=\"\" width=\"600\" height=\"450\" srcset=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-cpi.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-cpi.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-cpi.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-cpi.jpg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-cpi.jpg?resize=2048%2C1536&amp;ssl=1 2048w\" \/><\/p>\n<p>Descobriu-se que o CPI m\u00e9dio \u00e9 mais alto no iOS para todos os g\u00eaneros. O CPI mais alto na plataforma da Apple foi para jogos de cassino, de US$ 21,03, e no Android, o CPI mais alto foi de US$ 4,29 para RPGs.<\/p>\n<p>O CPI m\u00e9dio para jogos casuais foi de US$ 1,41 no iOS e US$ 0,14 no Android.<\/p>\n<p><img decoding=\"async\" data-recalc-dims=\"1\" loading=\"lazy\" data-attachment-id=\"33470\" data-permalink=\"https:\/\/mobilegamer.biz\/data-digest-ea-mobile-declines-again-roblox-rises-gossip-harbor-leads-merge-2-celebrity-ad-metrics-more\/liftoff-hyper\/\" data-orig-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-hyper.jpg?fit=2133%2C1600&amp;ssl=1\" data-orig-size=\"2133,1600\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"liftoff hyper\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-hyper.jpg?fit=300%2C225&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-hyper.jpg?fit=1024%2C768&amp;ssl=1\" class=\"aligncenter wp-image-33470\" src=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-hyper.jpg?resize=600%2C450&amp;ssl=1\" alt=\"\" width=\"600\" height=\"450\" srcset=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-hyper.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-hyper.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-hyper.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-hyper.jpg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/liftoff-hyper.jpg?resize=2048%2C1536&amp;ssl=1 2048w\" \/><\/p>\n<p>Com base nos dados da pr\u00f3pria Liftoff do mesmo per\u00edodo de rastreamento, aproximadamente metade das instala\u00e7\u00f5es de jogos casuais vieram de an\u00fancios colocados em jogos hipercasuais (29%) e de quebra-cabe\u00e7a (21%).<\/p>\n<p>Tabletop (13%) foi a segunda maior fonte de instala\u00e7\u00f5es causais de jogos, seguida por partida e simula\u00e7\u00e3o (ambas com 10%).<\/p>\n<h5><a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.krafton.com\/wp-content\/uploads\/2025\/04\/KRAFTON-1Q25-Earnings-Release_vF_ENG.pdf\">Krafton registra vendas trimestrais recordes de US$ 633 milh\u00f5es<\/a><\/h5>\n<p><img decoding=\"async\" data-recalc-dims=\"1\" loading=\"lazy\" data-attachment-id=\"33477\" data-permalink=\"https:\/\/mobilegamer.biz\/data-digest-ea-mobile-declines-again-roblox-rises-gossip-harbor-leads-merge-2-celebrity-ad-metrics-more\/krafton-revenue\/\" data-orig-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/krafton-revenue.jpg?fit=846%2C474&amp;ssl=1\" data-orig-size=\"846,474\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"krafton revenue\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/krafton-revenue.jpg?fit=300%2C168&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/krafton-revenue.jpg?fit=846%2C474&amp;ssl=1\" class=\"aligncenter wp-image-33477\" src=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/krafton-revenue.jpg?resize=600%2C336&amp;ssl=1\" alt=\"\" width=\"600\" height=\"336\" srcset=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/krafton-revenue.jpg?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/krafton-revenue.jpg?resize=768%2C430&amp;ssl=1 768w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/05\/krafton-revenue.jpg?w=846&amp;ssl=1 846w\" \/><\/p>\n<p>O fabricante do PUBG, Krafton, relatou <a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.krafton.com\/wp-content\/uploads\/2025\/04\/KRAFTON-1Q25-Earnings-Release_vF_ENG.pdf\">recorde de vendas trimestrais<\/a> de \u20a9 874,2 bilh\u00f5es (US$ 633 milh\u00f5es) para o primeiro trimestre. Isso representa um aumento de 41,6% em rela\u00e7\u00e3o ao trimestre anterior e 31,3% em rela\u00e7\u00e3o ao ano anterior.<\/p>\n<p>A empresa tamb\u00e9m registrou lucro operacional trimestral recorde de \u20a9 457,3 bilh\u00f5es (US$ 331 milh\u00f5es), um aumento de 112,2% em rela\u00e7\u00e3o ao trimestre anterior e 47,3% em rela\u00e7\u00e3o ao ano anterior.<\/p>\n<p>Os dispositivos m\u00f3veis representaram aproximadamente 60,9% das vendas totais, os PCs 37% e os consoles 1,5%. A receita m\u00f3vel no primeiro trimestre foi de \u20a9 532,4 bilh\u00f5es (US$ 384,8 milh\u00f5es), um aumento de 47% em rela\u00e7\u00e3o ao trimestre anterior e 32,3% em rela\u00e7\u00e3o ao ano anterior.<\/p>\n<p>Krafton atribuiu os resultados recordes \u00e0 for\u00e7a cont\u00ednua do PUBG, que ultrapassou 1,4 milh\u00e3o de usu\u00e1rios simult\u00e2neos em mar\u00e7o. O rival do The Sims, inZOI, tamb\u00e9m se tornou o t\u00edtulo de venda mais r\u00e1pida de todos os tempos da empresa sul-coreana. Durante o trimestre, <a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/mobilegamer.biz\/data-digest-tencents-1-25bn-ubisoft-deal-mo-co-hits-1m-kraftons-new-14m-studio-france-fines-apple-162m-more\/\">Krafton adquiriu participa\u00e7\u00e3o majorit\u00e1ria na Nautilus Mobile<\/a>o est\u00fadio de jogos indiano por tr\u00e1s do Real Cricket IP.<\/p>\n<\/p>\n<\/div>\n<p><em>  &#8216;O artigo anterior pode incluir informa\u00e7\u00f5es divulgadas por terceiros&#8217; <\/em><\/p>\n<p><em>  &#8216;Alguns detalhes deste artigo foram extra\u00eddos da seguinte fonte mobilegamer.biz&#8217; <\/em><\/p>\n<p><br \/>\n<em> \u2018O artigo anterior pode incluir informa\u00e7\u00f5es divulgadas por terceiros\u2019<br \/>\n<\/em><\/p>\n<p><em> \u2018 Alguns detalhes deste artigo foram extra\u00eddos da seguinte fonte celebrity.land \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Todas as quartas-feiras dividimos os dados, pesquisas e resultados financeiros mais recentes em partes diger\u00edveis. Continue lendo para saber os n\u00fameros que voc\u00ea precisa saber menos o boato. Esta coluna \u00e9 patrocinada por Xsollaque pode ajud\u00e1-lo a lan\u00e7ar rapidamente sua loja virtual de marca para aumentar a receita e agilizar seu ROI de marketing. Comece [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1570894,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[41],"tags":[],"class_list":["post-1570893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrelas"],"_links":{"self":[{"href":"https:\/\/celebrity.land\/pt\/wp-json\/wp\/v2\/posts\/1570893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/pt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/pt\/wp-json\/wp\/v2\/comments?post=1570893"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/pt\/wp-json\/wp\/v2\/posts\/1570893\/revisions"}],"predecessor-version":[{"id":1570895,"href":"https:\/\/celebrity.land\/pt\/wp-json\/wp\/v2\/posts\/1570893\/revisions\/1570895"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/pt\/wp-json\/wp\/v2\/media\/1570894"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/pt\/wp-json\/wp\/v2\/media?parent=1570893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/pt\/wp-json\/wp\/v2\/categories?post=1570893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/pt\/wp-json\/wp\/v2\/tags?post=1570893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}