{"id":1615796,"date":"2026-02-13T10:50:26","date_gmt":"2026-02-13T10:50:26","guid":{"rendered":"https:\/\/celebrity.land\/pt\/?p=1615796"},"modified":"2026-02-13T10:50:26","modified_gmt":"2026-02-13T10:50:26","slug":"hasbro-entertainment-e-animaj-lancam-lumee-para-repensar-como-o-conteudo-infantil-ganha-dinheiro-online","status":"publish","type":"post","link":"https:\/\/celebrity.land\/pt\/hasbro-entertainment-e-animaj-lancam-lumee-para-repensar-como-o-conteudo-infantil-ganha-dinheiro-online\/","title":{"rendered":"Hasbro Entertainment e Animaj lan\u00e7am Lumee para repensar como o conte\u00fado infantil ganha dinheiro online"},"content":{"rendered":"\n<figure><\/figure>\n<\/p>\n<div role=\"presentation\"><a target=\"_blank\" rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/company\/co1014953\/\">Entretenimento Hasbro<\/a> e <a target=\"_blank\" rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/company\/co1074113\/\">Anima\u00e7\u00e3o<\/a> lan\u00e7aram <a target=\"_blank\" rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/company\/co0693024\/\">Lumee<\/a>uma joint venture que visa liderar as vendas de publicidade digital e firmar parcerias de marca no espa\u00e7o de conte\u00fado infantil.<\/p>\n<p>Lumee reunir\u00e1 <a target=\"_blank\" rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/company\/co0130376\/\">Hasbro<\/a>portf\u00f3lios de marcas emblem\u00e1ticas da Animaj e da Animaj, que v\u00e3o desde \u201c<a target=\"_blank\" rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/title\/tt0426769\/\">Peppa Pig<\/a>&#8221; para &#8220;<a target=\"_blank\" rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/company\/co0516899\/\">Transformadores<\/a>,\u201d \u201cPocoyo\u201d e \u201c<a target=\"_blank\" rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/company\/co1109615\/\">Maia<\/a> o <a target=\"_blank\" rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/company\/co1144602\/\">Abelha<\/a>.\u201d<\/p>\n<p>Atrav\u00e9s da nova bandeira, Animaj \u2013 que \u00e9 uma empresa de m\u00eddia infantil da pr\u00f3xima gera\u00e7\u00e3o apoiada por investidores estrat\u00e9gicos <a target=\"_blank\" rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/company\/co1086625\/\">Parceiros de capital HarbourView<\/a> &#8211; lidar\u00e1 com esses IPs em filmes, televis\u00e3o, anima\u00e7\u00e3o e digital, por meio de <a target=\"_blank\" rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/company\/co0202446\/\">YouTube<\/a>TV conectada e plataformas AVOD\/Fast. A joint venture j\u00e1 est\u00e1 operacional e em negocia\u00e7\u00f5es com grandes anunciantes. Junto,\u2026<\/p>\n<\/div>\n<p><em>  &#8216;O artigo anterior pode incluir informa\u00e7\u00f5es divulgadas por terceiros&#8217; <\/em><\/p>\n<p><em>  &#8216;Alguns detalhes deste artigo foram extra\u00eddos da seguinte fonte www.imdb.com&#8217; <\/em><\/p>\n<p><em> \u2018 O artigo anterior foi obtido e traduzido do site internacional da celebrity.land   \u2019 Source Link <\/em><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Entretenimento Hasbro e Anima\u00e7\u00e3o lan\u00e7aram Lumeeuma joint venture que visa liderar as vendas de publicidade digital e firmar parcerias de marca no espa\u00e7o de conte\u00fado infantil. Lumee reunir\u00e1 Hasbroportf\u00f3lios de marcas emblem\u00e1ticas da Animaj e da Animaj, que v\u00e3o desde \u201cPeppa Pig&#8221; para &#8220;Transformadores,\u201d \u201cPocoyo\u201d e \u201cMaia o Abelha.\u201d Atrav\u00e9s da nova bandeira, Animaj \u2013 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1615797,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[45],"tags":[],"class_list":["post-1615796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimento"],"_links":{"self":[{"href":"https:\/\/celebrity.land\/pt\/wp-json\/wp\/v2\/posts\/1615796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/pt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/pt\/wp-json\/wp\/v2\/comments?post=1615796"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/pt\/wp-json\/wp\/v2\/posts\/1615796\/revisions"}],"predecessor-version":[{"id":1615798,"href":"https:\/\/celebrity.land\/pt\/wp-json\/wp\/v2\/posts\/1615796\/revisions\/1615798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/pt\/wp-json\/wp\/v2\/media\/1615797"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/pt\/wp-json\/wp\/v2\/media?parent=1615796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/pt\/wp-json\/wp\/v2\/categories?post=1615796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/pt\/wp-json\/wp\/v2\/tags?post=1615796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}