The footballing legends appear alongside enthusiastic supporters from across the globe, celebrating the return of the tournament, drinks in hand.
Budweiser is looking to capitalize on Erling Haaland’s first World Cup (Budweiser)
Budweiser has partnered with footballing superstars Erling Haaland and Jürgen Klopp for its ‘Let It Pour’ campaign.
Working to cement its position as the go-to drink for sporting events, the American beer company is launching the campaign across more than 40 countries to run during the World Cup.
“For over four decades, Budweiser has been part of the celebrations that define the Fifa World Cup, be it on the pitch, in bars, or wherever fans come together,” said Richard Oppy, global president, premium company at AB InBev. “‘Let It Pour’ is our invitation to consumers to fully embrace those moments. Alongside Erling Haaland and Jürgen Klopp, we’re able to bring that energy to life in a way that connects with consumers across the globe.”
The campaign comprises a film along with the launch of The Bud Fan Store and Bud FC, a ‘global experiential platform.’ The spot shows Klopp doing his best to avoid getting wet as football fans, beers in hand, celebrate around him. Haaland then poses with a fan in a photobooth, before inviting his dad, former Norway international, Alfie Haaland, to join them.
“In my first Fifa World Cup, I’ll be leaving everything on the pitch, so Budweiser’s ‘Let It Pour’ campaign really hits home because it reflects exactly how I feel heading into the tournament,” said Haaland. “I’ve dreamed of representing my country on this stage my entire life and now that it’s here, it’s an incredible honor. What makes it even more special is knowing fans around the world will be experiencing those same moments alongside us – sharing in the energy, the emotion and letting it all pour out in a way that makes the Fifa World Cup unforgettable.”
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