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Today Royal Enfield is not just a bike in India, it is also an emotion. But did you know that its manufacturer Eicher Motors once saved it from almost closing. In the nineteen nineties, Royal Enfield’s sales were so bad that people thought that the brand would die. Then in 1994, Eicher Motors bought Royal Enfield. Then to revive Royal Enfield, they kept the design classic, but kept the engine and technology modern. Then bikes like Bullet Three Fifty and Classic Five Hundred created a craze among the youth. At that time, their marketing was also very simple. made like a gun, goes like a bullet. Today Royal Enfield is sold in more than sixty countries. Eicher Motors has made it the best-selling mid-size bike in the world. So, which model of Royal Enfield do you like the most? You can comment.
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