Spanish-language giant TelevisaUnivision said it was able to secure the same amount of advertising commitments it did last year during the TV industry’s annual “upfront” market, which has so far rewarded companies with seasonal big-sports extravaganzas to pitch, but not others.
TelevisaUnivision won overall volume for its core business that was “consistent” with 2024 upfront sales, according to a person familiar with the matter. The company secured $1.82 billion in U.S. advertising in 2024, according to its fourth-quarter earnings release, up 2% from the nearly $1.78 billion it captured in 2023. Upfront sales are not the equivalent of annual revenue, but often represent an…
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