George Clarke has been confirmed as one of the 2025 Strictly Come Dancing celebrities but he’s not the only name in his house
George Clarke has been confirmed for Strictly Come Dancing(Image: @georgeclarkeey/Instagram)BBC Strictly Come Dancing star George Clarke is the son of a hugely successful entrepreneur behind one of Britain’s most significant film production enterprises.
This week, Strictly bosses confirmed that YouTuber George, 25, would be joining the lineup for the 2025 series. He became the sixth celebrity to join this year’s roster, following EastEnders‘ Balvinder Sopal’s announcement on Good Morning Britain.
The YouTuber and podcaster commands 678k Instagram followers and is recognised for his podcast The Useless Hotline alongside Max Balegde. He’s also established a flourishing digital empire with millions of supporters spanning YouTube, TikTok, and Instagram.
“Never thought I’d say this… but I’m doing Strictly! Honestly, I’ve got no idea what I’m doing but I’m excited to get stuck in … and potentially fall over a fair bit,” George declared upon joining the popular programme. This follows speculation about all the famous faces rumoured to be entering BBC Strictly Come Dancing 2025.
George with his famous dad Sean(Image: Instagram)READ MORE: BBC Strictly’s Jimmy Floyd Hasselbaink faces setback before series startsREAD MORE: Strictly Come Dancing first look as Ellie Goldstein and co-stars spotted at rehearsals
During a Radio 1 appearance, George quipped: “I feel like a lot of people will be saying who?” He subsequently confessed to the presenters that it still “doesn’t feel real”, reports the Mirror.
The content creator then revealed to hosts Sam MacGregor and Danni Diston that he’d been guarding the secret for approximately two to three months – and had been forced to postpone his marathon ambitions for the programme. After George’s announcement that he’s joining Strictly, his notable family connections have come to light.
George’s dad is none other than Sean Clarke, the managing director of Aardman Animations. The animation studio serves as the creative force behind Wallace and Gromit and Shaun the Sheep, with Sean climbing the ranks within the company since 1998.
Sean currently supervises the entire organisation, overseeing the executive board whilst co-producing numerous blockbuster films and benefiting financially from their success.
Sean Clarke runs Aardman Productions(Image: YouTube/Shaun The Sheep’s Circus Show)He joined the team in 1998 as Head of Consumer Products, 12 months before George’s birth, following his tenure as Disney’s UK Licensing Director.
His Aardman portfolio features co-executive producer positions on Early Man, both Shaun the Sheep movies, and the musical short Robin Robin.
Meanwhile, George maintains the family tradition, christening his pet mouse Gromit and incorporating film nods throughout his TikTok content.
George’s TikTok presence spans six years, though he’s discussed how one specific series from 2021 triggered his most substantial follower surge. The content featured him attempting to identify the source of a “beeping noise” in his garage, with the initial video now boasting 2.4 million views.
Discussing the influence of his viral content, he revealed in an AwayDays interview published on YouTube earlier this year: “People for some reason just lapped it up.” George revealed that he gained 250,000 followers within a week from that initial video.
He explained that his parents had been ready to back him, even prior to that breakthrough, whilst he chased a career as a content creator following university. He remarked: “At that point of my life, I don’t really know what I was doing.”
George, who mentioned that he hadn’t initially revealed his TikTok account to family members, remembered his father discovering his profile years earlier. He said that they subsequently had a discussion about it, during which he received his parents’ approval for his endeavours.
George is looking forward to Strictly(Image: BBC/PA Wire)In the interview posted earlier this year, George said he was informed that his parents had observed he was “doing quite well” on TikTok and remembered his father telling him: “We’ll happily support you if you keeps going up. Obviously if it starts to tail off you need to finish yourself a job.”
George mentioned that he created the beep series sometime following that conversation.
His material on the platform now spans from comedic sketches to sponsored content for companies. He also works alongside fellow content creators such as Arthur Hill, Isaac Smith, known as ItalianBach, and ArthurTV’s Arthur Frederick.
Earlier this year, George, who boasts 600,000 subscribers on his personal YouTube channel, featured in the second series of the competition Inside, initiated by the Sidemen. The Netflix programme invited content creators to participate in a range of challenges.
Strictly Come Dancing returns to BBC One in the autumn
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