Taylor Swift has added another variant to her growing “The Life of a Showgirl” campaign.
A shimmering blue countdown clock appeared on her website at 11 a.m. ET on Aug. 21, set to expire at 2 p.m. ET. This marks the third countdown in 10 days that sent Swifties into a frenzy of speculation. Some were hoping for a single release.
The timer led to a sixth version of the album available for $29.99. Enter, “Baby, That’s Show Business,” in a first and only pressing limited run. The “lakeside beach blue sparkle” and “lovely bouquet golden” vinyls are available until Aug. 23 at 1:59 p.m. ET
Unlike past albums, which showed only Swift, the newest cover includes her Eras Tour dancers (from left to right): Natalie Lecznar, Tori Evans, Audrey Douglass, Swift, Taylor Banks and Sydney Moss.
Taylor Swift’s sixth variant of her “The Life of a Showgirl” album is “Baby, That’s Show Business.”
The sixth version is resurfacing the conversation on “Taycapitalism” with fans buzzing over growing fatigue:
@bearnakedgypsy wrote: “Absolutely love her, but like… just no. Hard no. I’m over variants.”
@lisainsocal posted: “Probably the other two variants. I wish I would’ve waited! I really want the Elizabeth Taylor looking one. I can’t get them all.”
Influencer Dan Cashio posted a video with an empty threat: “I’m not engaging. You can take your glitter blue and you can… empty my bank account.”
Taylor Swift ‘New Heights’ podcast: All the biggest moments about her ‘Showgirl’ era
3… 2… 1…
On Aug. 11, Swift launched a orange countdown leading to a “New Heights” tease followed by a purple one on Aug. 18 that unveiled her “Shiny Bug” variant. Both were four-hour timers.
Swift announced her upcoming album, “The Life of a Showgirl,” on “New Heights.” The concept is the singer’s life at the end of the night, after the Eras Tour wrapped. The 12 track album is produced by Max Martin and Shellback — the two Swedish masterminds behind her “1989” and “Reputation” albums — and includes a duet with Sabrina Carpenter.
The album is out on Oct. 3.
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This article originally appeared on Nashville Tennessean: Blue countdown signals Taylor Swift’s sixth ‘Showgirl’ album variant
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