Taylor Swift is teasing fans with a new gold, glittery countdown

Taylor Swift is sending fans into a tizzy once again, this time with a new gold, sparkly countdown. On Monday, Aug. 25, at 1 p.m. ET, the singer’s website revealed a brand-new, gold, glittery countdown that would end at 4 p.m. ET the same day.

Google is also a part of the fun: when you search Taylor Swift’s name on the website, gold confetti rains down. Meanwhile, Apple Music features Swift’s images with pink glitter.

The artist, who is releasing her , on Oct. 3, has been doing these countdowns as part of her album rollout. Initially, an orange countdown led to the initial album reveal, as well as the drop of in which she further detailed what was in store for the new work.

Since then, Swift has used the countdowns on her website to reveal new vinyl drops which also feature alternate covers for the album.

On Aug. 18, Swift’s website displayed a glittery purple countdown for a few hours. When the clock hit zero, Swift unveiled the first pressing of the “Shiny Bug” collection, which included two exclusive vinyl options: a “wintergreen & onyx marbled” record and a “violet shimmer marbled” one. Both featured a new photo of Swift in a jeweled black leotard, sparkly gloves and fishnets. Google also joined in on the hype, adding purple confetti animations.

Then, on Aug. 21, Swift’s site revealed another glittery countdown with a sparkling blue background. When the timer hit zero, fans were greeted with the “lovely bouquet golden vinyl.” The new pressing came with a fresh promo photo of Swift wearing a jeweled showgirl costume and posing with bright orange feathers, surrounded by dancers. Like the first drop, this vinyl was also a limited-time offer — available only until Aug. 23 or until it sold out — leading fans to speculate that more surprise editions could be coming soon.

Swift is always eager to surprise fans — so stay tuned for whatever this mastermind has in store!