Tommy Hilfiger, which is part of PVH Corp., has unveiled its fall 2026 campaign, titled “The Hilfiger Racing Club,” featuring supermodel Claudia Schiffer and actor Nicholas Hoult.
Launching worldwide Monday, the campaign’s aesthetic is inspired by luxury motorsport nostalgia, reimagined with a modern twist. It will be amplified by activations running the gamut from bespoke brand experiences to creative collaborations and racetrack-inspired events. The program will showcase how this version of prep is less about rules and more about reinvention.
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“Reimagining prep has been at the center of my creative vision for 40 years,” said Tommy Hilfiger. “From the beginning, I’ve blended classic American style with vibrant cultural influences, and I’m excited to continue that legacy of gatecrashing tradition. This season marks the start of a new chapter with ‘The Hilfiger Racing Club’ opening our latest campaign series and bringing a fresh twist to a celebrated moment in the preppy social calendar.”
The campaign was photographed by Glen Luchford and features Hoult, who is currently starring in “Superman,” and Schiffer. The ads will run across out of home, print, retail, digital and social channels.
“Tommy’s take on this collection has the same energy I love about the racetrack,” said Hoult, who is a trained race driver and fan of vintage motorsport. “There’s tradition, but it’s full of life and a sense of fun. It reflects the classic American prep style he’s known for — timeless and effortlessly cool.”
Schiffer added, “Tommy has an extraordinary talent for creating collections that feel timeless and playful. It’s that joyful spirit of self-expression that he’s encapsulated with this campaign. He invited us into his world and it was wonderful to be a part of it.”
The campaign marks the first chapter of “You’re Invited, No RSVP Required,” a new style statement inspiring the coming seasons that reimagines prep with defiance, freedom and individuality. Hilfiger began in 1985 when a billboard in New York’s Times Square placed his name alongside the great designers of the time. Since then the brand has brought its signature spirit of playful rebellion to defining moments in culture, from hip-hop and the Formula 1 paddock to fashion’s red carpets.
For fall, the brand’s prep heritage offers new takes on layering and texture-play. Shirting is revisited with new tartans; barn jackets are updated with water-repellent finishes; a lightweight women’s trench in a responsible wool blend features a standout check pattern. As the season progresses, Oxfords are layered under rugbys, and ties are loosely knotted for a sense of ease.
The fall collection will be available on tommy.com, in Tommy Hilfiger stores worldwide and through select wholesale partners throughout the season.
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